Business intelligence

• Traffic increases and vertical tips during COVID-19

  

  Giles Hirst — Head of Communication

  April 8, 2020 — Affiliates, Annonceurs, Astuces, Business intelligence, Dating, Étude de marché, Games, Members traffic
  

  Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More

• Manga users favourite verticals for ads

  

  Giles Hirst — Head of Communication

  March 26, 2020 — Annonceurs, Astuces, Business intelligence, Dating, Devices, Formats publicitaires, Manga & Anime
  

  ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Annonceurs, Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

• Do Dating offers convert better during Valentine’s Day? Yes!

  

  Zara Mankoo — Publisher Account Manager - Members Area

  February 10, 2020 — Annonceurs, Business intelligence, Dating, Members traffic
  

  February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Annonceurs, Astuces, Business intelligence, Dating, Éditeurs, Formats publicitaires, Games, Mobile, Video, Web
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Automation is here, don’t get left behind!

  

  Giles Hirst — Head of Communication

  November 6, 2019 — Affiliates, Annonceurs, Automation, Bidder, Business intelligence, Caractéristiquess de la plateforme
  

  In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More

• Push Notifications: Why is subscriber lifetime so important?

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Business intelligence, Case study, Éditeurs, Formats publicitaires, Push Notifications
  

  When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Affiliates, Annonceurs, Astuces, Business intelligence, Native, Targeting
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• Publishers! How to increase your Native advertising traffic value

  

  Giles Hirst — Head of Communication

  October 21, 2019 — Astuces, Business intelligence, Éditeurs, Formats publicitaires, Native, Non classifié(e)
  

  By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More

• 9 reasons why advertisers should use ExoClick’s Push Notifications

  

  Giles Hirst — Head of Communication

  October 14, 2019 — Ad blocking, Annonceurs, Astuces, Bidder, Business intelligence, Formats publicitaires, Mobile, Non classifié(e), Push Notifications, Web
  

  The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network?   1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

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