Business intelligence
-
Use ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers!
Anna Quiroga — Marketing Content Creator
January 18, 2023 — Ad formats, Blog, Business intelligence, Consigli, Dating, Desktop, Devices, In-Stream, Inserzionisti, Members traffic, Mobile, Outstream, Pre-roll in-stream, Video
Have you tried ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers? Video ads are an essential part of online advertising: They are a popular format because they are engaging, entertaining, and can be passively watched, resulting in high CTRs, along with the opportunity to really entertain an end user and make a connection with them. Because they are used to apps like Instagram, Youtube and TikTok,... Read More
-
ExoClick’s eCommerce traffic for Black Friday and Cyber Monday
Anna Quiroga — Marketing Content Creator
November 2, 2022 — Affiliates, Business intelligence, Consigli, eCommerce, Eventi, Inserzionisti, Ricerca di mercato
2022 is set to be a big year for online shoppers looking for discounts for digital products and eCommerce bargains. This year’s Black Friday (25 November) and Cyber Monday (28 November) are just a few weeks away! These dates grant consumers the opportunity to purchase their favorite products and services at heavily discounted prices. The Black Friday and Cyber Monday period is also great for product owners and affiliates because... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Ad formats, Business intelligence, Consigli, Fullpage Interstitial, Games, In Page Push Notification, Inserzionisti, Members traffic, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
-
Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Ad formats, Affiliates, Business intelligence, Consigli, Inserzionisti, Video
If you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
-
Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Ad formats, Business intelligence, Desktop, Inserzionisti, Mobile, Outstream, Video
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
-
Advertisers! 5 Reasons why you should be using the Fullpage Interstitial
Giles Hirst — Head of Communication
February 17, 2021 — Ad formats, Business intelligence, Fullpage Interstitial, Inserzionisti, Mobile
The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More
-
Publisher Case Study: Increase your revenues with the Fullpage Interstitial
Giles Hirst — Head of Communication
November 11, 2020 — Ad formats, Business intelligence, Case study, Editori, Fullpage Interstitial
ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More
-
Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Business intelligence, Inserzionisti, Mobile, Pre-roll in-stream, Reports, Ricerca di mercato, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
-
Make more revenues with less ad formats!
Giles Hirst — Head of Communication
July 20, 2020 — Ad formats, Business intelligence, Editori, Funzionalita della piattaforma, Inserzionisti
Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More
-
ExoClick’s Ultimate Optimization Guide for Publishers
Giles Hirst — Head of Communication
June 8, 2020 — Ad blocking, Ad formats, Business intelligence, Consigli, Editori, Funzionalita della piattaforma, Google, Push Notifications, Video
We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More