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Home » 关于我们 » 博客 Page 19

Blog

  • Video advertising campaign case study: 36% ROI for Dating offer

    Giles Hirst — Head of Communication

    July 7, 2021 — Advertiser tips, Case study: Advertiser, Dating, European traffic, Native, Platform features, Video
    In-Stream Video case study

    In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More

  • Publishers! How does Outstream compare to Banner eCPMs & CTRs?

    Giles Hirst — Head of Communication

    June 22, 2021 — Business intelligence, Outstream, Publisher tips, Video
    Outstream video

    The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More

  • Advertisers: Is Outstream more cost effective than Banners?

    Giles Hirst — Head of Communication

    June 21, 2021 — Advertiser tips, Business intelligence, Outstream, Video
    Advertiser Outstream CTRs

    Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More

  • Euro & Copa América: Sports Betting CTRs and tips

    Giles Hirst — Head of Communication

    June 14, 2021 — Advertiser tips, Business intelligence, Sports Betting
    Sports betting CTRs

    Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More

  • ExoClick launches high performing Multi-Format Ads

    Giles Hirst — Head of Communication

    May 13, 2021 — Advertiser tips, Multi-Format Ads, Platform features, Publisher tips, 未分类

    13 May 2021, Barcelona, Spain. ExoClick has launched a new ad placement concept called Multi-Format Ads. The ad placement serves multiple ad formats: banners or native in just one placement, pitching different banner sizes and native ad widgets against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for a publisher's impressions while... Read More

  • Publisher Case Study: Increased revenues using our Multi-Format Ads

    Giles Hirst — Head of Communication

    May 13, 2021 — Case Study: Publisher, Multi-Format Ads, Platform features, Publisher tips

    Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More

  • Multi-Format Ads Guide for Publishers

    Giles Hirst — Head of Communication

    May 13, 2021 — Multi-Format Ads, Platform features, Publisher tips, Tutorial

    Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment.  Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More

  • Benefits of Preloading Fullpage Interstitial Ads

    Juanma Cortes — Head of Technical Support

    May 11, 2021 — Fullpage Interstitial, Platform features, Publisher tips

    The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More

  • Get faster banner ad load times with Asynchronous Tags

    Juanma Cortes — Head of Technical Support

    April 26, 2021 — Async tags, Platform features, Publisher tips, Tutorial

    ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More

  • Publishers! 5 successful Outstream ad zone implementations

    Ada Llorca — Head of Publishing

    March 23, 2021 — Ad formats, Desktop, Outstream, Video
    5 successful Outstream ad zone implementations ExoClick

    The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More

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