• The best ad formats to promote Sports Offers in 2024

    Best ad formats in Sports Betting 2024

    This summer is big for sports with both the UEFA Euro Cup and the Olympics being held in Paris. These sporting events create a huge opportunity for your Sports offers. In our previous article, we delved into our top tips on creating Video ads for the UEFA Euros 2024 and the 2024 Olympics so now we will focus on answering the question 'What are the best ad formats to promote... Read More

  • How to create great Banner ads: Maximize Display offers conversions

    how to create great banner ads maximize Display offers conversions High quality digital marketing banner ads for advertisers the primary purpose of a banner ad is to Where to find web banner ad templates banner ad design best practices for higher conversions how do i create a banner ad to maximize conversions online advertising banner ads tips from account managers Video and static types of web banner ads  banner ads lower bidding cost animated web banner ads with video

    Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista, ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected... Read More

  • Meet ExoClick’s HR Team! Human Resources responsibilities in ad tech

    meet our hr team Human Resources responsibilities in ad tech hr team roles and responsibilities in ad tech An ad tech company's hr team is responsible for Find jobs in ad tech Find the best jobs in the ad tech industry How to get a job in ad tech Ad tech companies with best hr tech companies with best hr departments

    Wondering about Human Resources responsibilities in ad tech? ExoClick’s HR Department takes care of our amazing team, supporting them from the very start as new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe, the HR Department is paramount to promote a positive and inclusive company culture and working environment. To better understand how our team members from HR... Read More

  • How to promote Sports Betting Offers with Video ads

    How to promote Sports Betting Offers with Video ads

    This summer is an important sports season with the UEFA Euros 2024 beginning on the 14th of June, and concluding on July 14. The Olympics, another quadrennial event, will be held in Paris from Friday, July 26, to Sunday, August 11. It is expected that 1 billion people will watch the Olympics and five billion people will attend the Euros, creating huge potential for your online Sports Betting offers. In... Read More

  • 4 Essential display ad formats that every Publisher should be using

    Essential display ad formats that every publisher should be using Essential display ad formats for Publishers benefits of display advertising for website Publishers why should an advertiser consider using responsive display ads display advertising solutions for publishers banner ad 728x90  excellent banner ads for website publishers 300x500 banner ad 320x250 banner ad what's a key benefit of responsive display ads benefits of responsive display ads for publishers what's an advantage of responsive display ads Ad network with multi-format ads Benefits of multi-format ads what are interstitial ads how much do interstitial ads pay interstitial ads best practices

    Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista, in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to... Read More

  • What are the best ad formats to promote VoD offers in the US?

    Why bid for ExoClick’s high-quality VoD traffic sources in the US? What are the best ad formats to promote VoD offers in the US? What Ad formats work best for VoD in the US Which ad Network should I use for VoD offers in the US Latest statistics for VoD offers in the US How to increase my VoD conversions in the US Why should I promote my VoD offers in the US?

    Video on Demand or VoD is a growing vertical with a lot of revenue potential, especially in the US. It is expected to reach a revenue of $80.3 billion in the US by the end of 2024 and increase its market value to $102.8 billion by 2027. In this article, we will help you make the most of this high performing vertical to increase your advertising revenues, drawing from our... Read More

  • How to convert Dating offers with Email Marketing in the US

    How to convert Dating offers with Email Clicks in the US How to target the US to convert your Dating offers maximize US Dating offers with Email Clicks  Best times to promote Dating offers with email marketing in the US Optimize Dating campaigns with Sub IDs top US states to receive the most clicks on online Dating offers

    How to convert Dating offers with Email Marketing in the US? Online Dating in the US is booming as people turn to the internet to find romantic connections. It is a highly profitable market. And in fact, according to Statista, the number of online Daters in the US is expected to increase between 2024 and 2028 by 5.3 million (+8.76%), reaching 65.86 million in 2028. One of the best ad... Read More

  • Publisher Case Study: New Desktop and Mobile responsive display ads

    Enable RDAs on IM, Sticky Banner & FPI zones Ad network with Sticky Banner RDA zones Ad network with Instant Message RDA zones Ad network with Fullpage Interestitial RDA zones What are Responsive Display Ads Enable RDAs on Fullpage Interstitial Mobile zones Enable RDAs on Instant Message Mobile and Desktop zones Enable RDA on Sticky Banner Mobile and Desktop zones RDA Publisher Case Study

    Three new Desktop and Mobile Responsive Display Ads are available on ExoClick’s platform: Instant Message, Sticky Banners and Fullpage Interstitial. Since launch, many ExoClick Publishers have been benefiting from these three new RDA format options. To show you their effectiveness, we have worked on the Case Study below with 6 different Publishers who experienced noticeable revenue and metric increases after enabling RDAs on their ad zones. Keep on reading to... Read More

  • New feature! Track your video campaign metrics with ExoClick’s Third-party tracking URLs 

    ExoClick's Third-party tracking URLs 

    Introducing ExoClick’s Third-party tracking URLs. This is an event tracking software for a fast, effective, and cost-efficient Video tracking alternative to creating VAST Video Tags. In this article, we will cover all you need to know about this new feature including the Tracking Events available, the benefits of using Third-party tracking URLs, and when it is more appropriate to use VAST Tags for Video tracking. Read on to see how... Read More

  • A day in the life in Data Analytics and Data Science

    How does Data analytics benefit a business?

    In this article, we will explore a day in the life of a Data Analyst with Bella Lanczki and a day in the life of a Data Scientist with Miguel Silva. We will learn, what is the difference between Data Analytics and Data Science, how Data Scientists spend their time at work, What are the daily tasks of a Data Analytics professional, and explore Data Science and Data Analytics career... Read More