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The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More

Members Area traffic is a high quality traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear within... Read More

ExoClick is an innovative Ad Network which provides two channels for advertisers and publishers to monetize their traffic and offers globally. With an international client base, ExoClick’s multicultural environment doesn’t just end with our clients, but rather, it extends to our team members, who in turn come from many different countries around the globe. This creates a very unique and diverse environment which allows for a unique creative exchange, as... Read More

According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More

According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was estimated at 37 percent.  Globally, adblocking by end users costs publishers and advertisers billions of dollars and the losses are growing year on year. Technically... Read More

If you are running Dating offers and are currently buying Email Clicks or plan to start Email Clicks campaigns, ExoClick is offering you the chance to scale up your campaigns with a 20% monthly Cashback promotion. The promotion starts from 1st September 2022 and runs until December 31 2022. How the Email Clicks Cashback works To qualify for the Cashback you must increase your Email Clicks spend compared to the... Read More

Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

ExoClick offers the best quality traffic sources for Dating offers on the internet, some of the most popular ones being Email Clicks and Members Area. Recently, a new traffic source has been added on our Marketplace: Messenger Apps and Social Media traffic, which opens access to sites that have the largest audience numbers on the internet, such as Facebook, Instagram, Twitter, Snapchat, WhatsApp, Viber, Telegram, etc., allowing advertisers to promote... Read More

Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More