• ExoClick Compliance in 2017

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    We’ve listened to the concerns of all our clients over recent months and today we can introduce to you our new simplified guidelines! How do I ensure my campaigns get approved? If your campaigns contain Malware/Phishing, Browser Blockers/Ransomware, Auto Redirection or BackJacking then your campaigns will be rejected. These simply can not run on our network! We monitor campaigns 24/7 and we have sophisticated technology to help us prevent such... Read More

  • 4 Video banner advertising tips

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    The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More

  • ExoClick’s joint 10th Birthday and Christmas Party

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    Roll up, roll up to the greatest show on earth! On the 10th of December 2016 the ExoClick group celebrated its joint 10th Birthday and Christmas Party, with 100+ employees flying in to Barcelona from our Dublin, Valencia and Madrid offices for a night under the big top at our Circus themed spectacular at the beautiful ‘La Dama del Paraguas’ inside Barcelona's Zoo. As guests walked the red carpet into... Read More

  • 11 ExoClick milestones for 2016

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    It's been quite a year here at ExoClick, here are some of the highlights of 2016 including innovative platform features, new products, industry awards and more! 1. Impressive impressions ExoClick kicked off 2016 by reaching 5 billion daily impressions served daily to its global network of publishing sites. Year on year the company has continually increased the number of  daily impressions served. 2008 - 100 million daily impressions 2010 -... Read More

  • Benjamin Fonzé talks about 10 years of ExoClick

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    1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More

  • Desktop ad blocking continues to decline in Germany

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    According to eMarketer desktop ad blocking in Germany has fallen for the third consequitive quarter, a trend that is unusual given much talked about uptake of ad blocking globally. According to Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis (OVK)’s November 2016 report, desktop display ad blocking rates were down 0.3 percentage points in the third quarter. The measure had declined by 0.7 points the previous quarter, and by 0.4 points in the... Read More

  • 3 Affiliate Marketing Tools from ExoClick

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    As ExoClick is attending Affiliate World Asia we thought we would show affiliates that we have some great tools that they can use on ExoClick's platform. The tools are designed to help affiliates save time, test campaigns, fine tune targeting and track conversions in real-time across 3rd party platforms. Here are three of them... Tool #1 - Landing page traffic automation When promoting an offer most affiliates test out different... Read More

  • Mobile internet use overtakes desktop for the first time

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    For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More

  • Google rolls out Android 7.1 developer preview

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    As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More

  • 9 Sequential Retargeting Ideas

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    Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More