Advertisers
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How to protect your account credentials
Juanma Cortes — Technical Coordinator
January 19, 2022 — Advertisers, API, Вебмастера, Возможности Платформы, чаевые
It is very important that your ExoClick account is kept secure, two-factor authentification is key, but there are also some additional things you can do for added security. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected. 1 - Enable Two-factor authentication on your ExoClick account This is the first and one of the most important things to... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Advertisers, Company, Dating, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Video, Вебмастера, Возможности Платформы, Рекламные Форматы
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Advertisers, Affiliates, Fullpage Interstitial, Games, Native, Outstream, Pre-roll in-stream, Push Notifications, Video, Мобильные, Рекламные Форматы, Сайт, чаевые
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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Advertisers! Get The Ultimate Guide to LiveCams!
Giles Hirst — Head of Communication
November 16, 2021 — Advertisers, Affiliates, LiveCams, Members traffic, Native, Push Notifications, Pуководство, Мобильные, новичками, Рекламные Форматы, чаевые
ExoClick has produced it's latest PDF in its Ultimate Guide series, this time it's all about how to monetize LiveCam offers. The Ultimate Guide to LiveCams is explains: Why LiveCam offers are so profitable and different payout methods ExoClick's network statistics for CTRs of different ad formats and devices specifically for LiveCam offers Detailed ways to monetize LiveCam offers with Members Area and Free Content site traffic sources and creative... Read More
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7 ideas for Black Friday promotions
Giles Hirst — Head of Communication
November 4, 2021 — Advertisers, Affiliates, Business intelligence, чаевые
This year's Black Friday 26 November and Cyber Monday 29 November are just around the corner and they are the busiest online shopping days of the year, because product owners and affiliates give great discounts for their offers. Many consumers wait especially for this time period to make a purchase, so it is a great opportunity to build up big volume sales. Did you know? From 2018 to 2020, Cyber... Read More
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Advertiser Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — Advertisers, Push Notifications, Рекламные Форматы
What is an In-Page Push Notification ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: In-Page Push Notifications... Read More
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Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Advertisers, Affiliates, Business intelligence, Video, Рекламные Форматы, чаевые
If you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
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New feature: Targeting or blocking zones across whole sites
Giles Hirst — Head of Communication
July 23, 2021 — Advertisers, Pуководство, Targeting, Возможности Платформы
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
