Advertisers
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A typical working day for Compliance Team Leader Marius Soare
ExoClick’s Compliance Team’s role is to ensure that our ad network is clean and free of any form of malvertising and that ad creatives are fully compliant with the industry standards set by Google and The Better Ads Coalition. This ensures that our publishers can be confident in knowing that the ads show on their sites are safe and that their end users are fully protected, so that they can... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Advertisers, Affiliates, Business intelligence, Dating, Games, Members traffic, исследования рынка, чаевые
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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ExoClick and Voluum integration for campaign costs for advertisers
Juanma Cortes — Technical Support Specialist
April 7, 2020 — Advertisers, Affiliates, API, Conversion tracking, Pуководство
Integrating your ExoClick and Voluum account is quick and easy. This integration enables Voluum to periodically ping ExoClick for campaign cost information and update your campaign data. Let’s get started! Before you can integrate with Voluum, you need to have an active ExoClick account in order to obtain your API Token. Creating your API token Log into your ExoClick admin panel and then open the drop down to the right... Read More
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Manga users favourite verticals for ads
Giles Hirst — Head of Communication
March 26, 2020 — Advertisers, Business intelligence, Dating, Devices, Manga & Anime, Рекламные Форматы, чаевые
ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More
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Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Advertisers, Automation, Bidder, Business intelligence, Dating, Members traffic, Мобильные, Сайт
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
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Campaign creation updated with new features
Juanma Cortes — Technical Support Specialist
February 17, 2020 — Advertisers, Pуководство, Targeting, Возможности Платформы
ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More
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Do Dating offers convert better during Valentine’s Day? Yes!
Zara Mankoo — Publisher Account Manager - Members Area
February 10, 2020 — Advertisers, Business intelligence, Dating, Members traffic
February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More
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Advertisers! ExoClick aligns banner advertising sizes with IAB standards
Giles Hirst — Head of Communication
January 30, 2020 — Advertisers, Compliance, Google, Рекламные Форматы
From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Fullpage Interstitial Maximum File Size: 300KB... Read More
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Advertisers, Business intelligence, Dating, Games, Video, Вебмастера, Мобильные, Рекламные Форматы, Сайт, чаевые
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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API Masterclass #4: Zones Targeting
Juanma Cortes — Technical Support Specialist
December 11, 2019 — Advertisers, API, Pуководство, Возможности Платформы, чаевые
As an advertiser you can use the PUT /campaigns/{campaignid} Exoclick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More