Advertisers

• Get ready for new Mastercard rules for free-trial billing

  

  Giles Hirst — Head of Communication

  April 1, 2019 — Advertisers, Affiliates, Compliance, Без категории
  

  Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More

• ExoClick’s Newbie Guide to Advertising

  

  Giles Hirst — Head of Communication

  March 13, 2019 — Advertisers, Affiliates, Pуководство, Retargeting, Targeting, Возможности Платформы, новичками, Рекламные Форматы, чаевые
  

  Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More

• Enabling Two-Factor Authentication on ExoClick accounts

  

  Juanma Cortes — Technical Support Specialist

  January 24, 2019 — Advertisers, Affiliates, Pуководство, Security, Вебмастера
  

  Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Advertisers, Dating, Native, Pre-roll in-stream, Push Notifications, Рекламные Форматы
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• Dating Factory sign-up statistics

  

  Giles Hirst — Head of Communication

  December 20, 2018 — Advertisers, Dating, Members traffic, исследования рынка, чаевые
  

  Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Advertisers, Affiliates, Compliance, Dating, Devices, email clicks, Google, Members traffic, Native, Targeting, Вебмастера, Возможности Платформы, Мобильные, Рекламные Форматы, Сайт
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• 7 emoji tips for push notification campaigns

  

  Giles Hirst — Head of Communication

  December 12, 2018 — Advertisers, Возможности Платформы, исследования рынка, Рекламные Форматы, чаевые
  

  Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.   Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More

• How to beat the pre-roll skip ad button

  

  Giles Hirst — Head of Communication

  November 27, 2018 — Advertisers, Pre-roll in-stream, Video, Рекламные Форматы, чаевые
  

  Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

• 7 Network Statistics Q3: Global RTB and Native Advertising on RTB

  

  Giles Hirst — Head of Communication

  November 15, 2018 — Advertisers, Devices, Native, Reports, RTB, Рекламные Форматы
  

  In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More

• ExoClick updates its Advertiser guide to Google restrictions

  

  Bryan McDonald — Head of Compliance

  November 14, 2018 — Advertisers, Compliance, Google, Pуководство, Возможности Платформы, Рекламные Форматы, чаевые
  

  Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More

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