Advertisers
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New feature: Targeting or blocking zones across whole sites
Giles Hirst — Head of Communication
July 23, 2021 — Advertisers, Pуководство, Targeting, Возможности Платформы
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Advertisers, Affiliates, Case study, Dating, Native, Pre-roll in-stream, Video, Мобильные, Рекламные Форматы, Сайт
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Advertisers, Business intelligence, Outstream, Video, Мобильные, Рекламные Форматы, Сайт
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Euro & Copa América: Sports Betting CTRs and tips
Giles Hirst — Head of Communication
June 14, 2021 — Advertisers, Affiliates, Business intelligence, Рекламные Форматы, чаевые
Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More
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Advertisers! 5 Reasons why you should be using the Fullpage Interstitial
Giles Hirst — Head of Communication
February 17, 2021 — Advertisers, Business intelligence, Fullpage Interstitial, Мобильные, Рекламные Форматы
The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More
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Video Keywords Tags for Publishers & Advertisers
Juanma Cortes — Technical Coordinator
February 10, 2021 — Advertisers, Affiliates, Pуководство, Targeting, Рекламные Форматы, чаевые
ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider. Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads. Why is keyword targeting useful? If you are an advertiser, Keyword targeting... Read More
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Advertiser Guide to using Outstream Video
Giles Hirst — Head of Communication
February 8, 2021 — Advertisers, Affiliates, Pуководство, Video, Рекламные Форматы, чаевые
According to HubSpot, 52% of marketers say video is the type of content with the best ROI. A Singlegrain report noted that 93% of marketers use video. This is because viewers claim they retain 95% of a message when obtained via video (Social Media Week) and Wyzolw states 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. With the explosion... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Advertisers, Fullpage Interstitial, Native, Video, Вебмастера, Возможности Платформы, Мобильные, Сайт, чаевые
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
