Advertisers
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5G and the future of online advertising
Giles Hirst — Head of Communication
November 12, 2018 — Ad blocking, Advertisers, Devices, Вебмастера, Мобильные, Рекламные Форматы
4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More
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Using the ExoClick Bidder: Two Case Studies
Giles Hirst — Head of Communication
November 5, 2018 — Advertisers, Affiliates, Pуководство, Возможности Платформы, чаевые
The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More
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How to create a Push Notifications campaign
Giles Hirst — Head of Communication
October 18, 2018 — Advertisers, Affiliates, Pуководство, Возможности Платформы, Рекламные Форматы
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More
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How to implement conversion tracking with ExoClick and third-party platforms
Juanma Cortes — Technical Support Specialist
October 2, 2018 — Advertisers, Affiliates, API, Conversion tracking, Pуководство, Tracking, новичками
What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More
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API Master Class #3 Campaign Performance
Juanma Cortes — Technical Support Specialist
September 28, 2018 — Advertisers, Affiliates, API, Pуководство, Возможности Платформы, чаевые
Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More
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Advertisers! Have you tried large format banners?
Large banners can be a really impactful way to promote your offer, ExoClick has two large desktop banner formats: the Billboard and the Large Footer. The Billboard banner 970x250 The Billboard banner is placed at the top of a publisher’s website and is viewed as soon as the end user loads a publisher’s site. This gives superb visibility to your offer leading to a very high CTR which is considered... Read More
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5 marketing tips for Email Click campaigns
Giles Hirst — Head of Communication
August 31, 2018 — Advertisers, Affiliates, Dating, email clicks, Рекламные Форматы, чаевые
Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More
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Network statistics Q2: In-stream video
Giles Hirst — Head of Communication
August 8, 2018 — Advertisers, Affiliates, Devices, Pre-roll in-stream, Reports, Рекламные Форматы
As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More
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World Cup ExoClick network statistics
We looked at ExoClick's network statistics during the World Cup 2018 to see if there were any trends. Our Business Intelligence team crunched the numbers for the two semi-final matches between France and Belgium, England and Croatia and the final between France and Croatia. For our base figure we examined traffic for each GEO that was playing 2 hours before the match (represented as 0 in our graphs). Then we... Read More
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API Master Class #2 Zone Optimization
Juanma Cortes — Technical Support Specialist
August 1, 2018 — Advertisers, Affiliates, API, Pуководство, Разработчики
In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More