Advertisers
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Advertisers! Have you tried large format banners?
Large banners can be a really impactful way to promote your offer, ExoClick has two large desktop banner formats: the Billboard and the Large Footer. The Billboard banner 970x250 The Billboard banner is placed at the top of a publisher’s website and is viewed as soon as the end user loads a publisher’s site. This gives superb visibility to your offer leading to a very high CTR which is considered... Read More
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5 marketing tips for Email Click campaigns
Giles Hirst — Head of Communication
August 31, 2018 — Advertisers, Affiliates, Dating, email clicks, Рекламные Форматы, чаевые
Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More
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Network statistics Q2: In-stream video
Giles Hirst — Head of Communication
August 8, 2018 — Advertisers, Affiliates, Devices, Pre-roll in-stream, Reports, Рекламные Форматы
As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More
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World Cup ExoClick network statistics
We looked at ExoClick's network statistics during the World Cup 2018 to see if there were any trends. Our Business Intelligence team crunched the numbers for the two semi-final matches between France and Belgium, England and Croatia and the final between France and Croatia. For our base figure we examined traffic for each GEO that was playing 2 hours before the match (represented as 0 in our graphs). Then we... Read More
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API Master Class #2 Zone Optimization
In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Advertisers, Affiliates, Pуководство, Video, Без категории, Возможности Платформы, чаевые
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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API Masterclass #1: Data Collection
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More
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7 ExoClick network statistics for Q1 2018
Giles Hirst — Head of Communication
June 6, 2018 — Advertisers, Affiliates, Dating, Devices, Native, Pre-roll in-stream, исследования рынка, Мобильные, Рекламные Форматы, Сайт
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More
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Pre-roll in-stream video format: campaign settings and our recommendations
Tatiana Grygorieva — Senior Advertiser Account Manager
May 18, 2018 — Advertisers, Conversion tracking, Pre-roll in-stream, Video, Рекламные Форматы, чаевые
How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More
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Third party conversion tracking
Giles Hirst — Head of Communication
April 26, 2018 — Advertisers, Affiliates, API, Conversion tracking, Возможности Платформы
One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More
