Advertisers
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Head of Performance
October 22, 2020 — Advertisers, Bidder, Case study, Games, Pre-roll in-stream, Targeting, Video, Мобильные, Рекламные Форматы, чаевые
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Advertisers, Dating, Games, Members traffic, Возможности Платформы, Мобильные, Рекламные Форматы, Сайт, чаевые
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
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Case study: RON test campaigns CPC or CPM?
Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Advertisers, Business intelligence, Pre-roll in-stream, Reports, Video, исследования рынка, Мобильные, Рекламные Форматы
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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Make more revenues with less ad formats!
Giles Hirst — Head of Communication
July 20, 2020 — Advertisers, Business intelligence, Вебмастера, Возможности Платформы, Рекламные Форматы
Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More
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ExoClick Compliance Rules for 2020
We've been working hard this year to ensure users and publishers are protected from malvertising and ads that go against the user experience. As such we have added more rules to our advertising guidelines! Advertiser question: I want my campaign approved, how can I make sure it will be? Simple! Just make sure they are in full compliance with our guidelines at all times. Here is a list of what... Read More
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ExoClick’s Ultimate Guide to Video Advertising
Giles Hirst — Head of Communication
July 1, 2020 — Advertisers, Affiliates, Pre-roll in-stream, Pуководство, Video, Рекламные Форматы, чаевые
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More
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Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Giles Hirst — Head of Communication
June 22, 2020 — Advertisers, Affiliates, Bidder, Case study, Dating, Video, Рекламные Форматы
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
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3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Advertisers, Affiliates, Business intelligence, Manga & Anime, Native, Video, Мобильные, Рекламные Форматы, чаевые
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
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3 reasons why you should be using Video Advertising
Giles Hirst — Head of Communication
June 10, 2020 — Advertisers, Devices, Pre-roll in-stream, Video, новичками, Рекламные Форматы
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
