Рекламные Форматы
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Advertiser tips, Banners, Fullpage Interstitial, Instant Message, Publisher tips, Responsive Display Ads, Рекламные ФорматыThree new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary.... Read More
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10 Native ad zone custom CSS ideas for Publishers
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
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Publisher Benefits of In-Page Push Notifications
What is an In-Page Push Notifications ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: Publisher benefits ... Read More
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Advertiser Benefits of In-Page Push Notifications
What is an In-Page Push Notification ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: In-Page Push Notifications... Read More
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Publishers! How to automate keyword extraction from meta tags
Do you have meta tags within your web pages? Did you know that keywords allow you to help attract advertisers to target your ad zones. Many advertisers use keyword targeting when setting up their campaigns to help them find ad zones that display similar content to the theme of their offer, to make their ads fit more contextually into a site. If an end user sees an ad for an... Read More
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Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Business intelligence, Video, Рекламные ФорматыIf you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
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New feature: Multi-Format Ad Statistics for Publishers
Giles Hirst — Head of Communication
July 23, 2021 — Multi-Format Ads, Pуководство, Рекламные ФорматыPublishers can now track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed in both the Statistics tab and the Dashboard: In the Statistics tab data is displayed for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New) In... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Dating, Native, Video, Мобильные, Рекламные Форматы, СайтIn this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More
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Publishers! How does Outstream compare to Banner eCPMs & CTRs?
The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Business intelligence, Outstream, Video, Мобильные, Рекламные Форматы, СайтAdvertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More