Pre-roll in-stream Archives

Using VAST to show ExoClick ads

Juanma Cortes — Technical Support Specialist

January 17, 2019 — Pre-roll in-stream, Video, Вебмастера, Возможности Платформы, Рекламные Форматы

What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

5 ExoClick Network Stats from 2018

Giles Hirst — Head of Communication

January 16, 2019 — Advertisers, Dating, Native, Pre-roll in-stream, Push Notifications, Рекламные Форматы

Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

Fluid Player Master Class #2: How to add ad zones

Juanma Cortes — Technical Support Specialist

January 11, 2019 — Pre-roll in-stream, Pуководство, Video, Разработчики, Рекламные Форматы, чаевые

If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More

How to beat the pre-roll skip ad button

Giles Hirst — Head of Communication

November 27, 2018 — Advertisers, Pre-roll in-stream, Video, Рекламные Форматы, чаевые

Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

Network statistics Q2: In-stream video

Giles Hirst — Head of Communication

August 8, 2018 — Advertisers, Affiliates, Devices, Pre-roll in-stream, Reports, Рекламные Форматы

As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More

3 easy steps to integrate in-stream advertising with Fluid Player

Juanma Cortes — Technical Support Specialist

June 27, 2018 — Pre-roll in-stream, Pуководство, Video, Вебмастера, Разработчики, чаевые

ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More

7 ExoClick network statistics for Q1 2018

Giles Hirst — Head of Communication

June 6, 2018 — Advertisers, Affiliates, Dating, Devices, Native, Pre-roll in-stream, исследования рынка, Мобильные, Рекламные Форматы, Сайт

ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

Pre-roll in-stream video format: campaign settings and our recommendations

Tatiana Grygorieva — Senior Advertiser Account Manager

May 18, 2018 — Advertisers, Conversion tracking, Pre-roll in-stream, Video, Рекламные Форматы, чаевые

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

Advertisers: 2018 is the year of user experience

Ada Llorca — Head of Publishing

February 13, 2018 — Advertisers, Compliance, Google, Native, Pre-roll in-stream, Video, Рекламные Форматы

Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More