Pre-roll in-stream

• How to beat the pre-roll skip ad button

  

  Giles Hirst — Head of Communication

  November 27, 2018 — Advertisers, Pre-roll in-stream, Video, Рекламные Форматы, чаевые
  

  Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

• Network statistics Q2: In-stream video

  

  Giles Hirst — Head of Communication

  August 8, 2018 — Advertisers, Affiliates, Devices, Pre-roll in-stream, Reports, Рекламные Форматы
  

  As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More

• 3 easy steps to integrate in-stream advertising with Fluid Player

  

  Juanma Cortes — Technical Support Specialist

  June 27, 2018 — Pre-roll in-stream, Pуководство, Video, Вебмастера, Разработчики, чаевые
  

  ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable  HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities.   If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More

• 7 ExoClick network statistics for Q1 2018

  

  Giles Hirst — Head of Communication

  June 6, 2018 — Advertisers, Affiliates, Dating, Devices, Native, Pre-roll in-stream, исследования рынка, Мобильные, Рекламные Форматы, Сайт
  

  ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

• Pre-roll in-stream video format: campaign settings and our recommendations

  

  Tatiana Grygorieva — Senior Advertiser Account Manager

  May 18, 2018 — Advertisers, Conversion tracking, Pre-roll in-stream, Video, Рекламные Форматы, чаевые
  

  How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

• Top 5 HTML video players

  

  Giles Hirst — Head of Communication

  March 21, 2018 — Pre-roll in-stream, Video, Вебмастера, Рекламные Форматы, чаевые
  

  Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More

• Advertisers: 2018 is the year of user experience

  

  Oliwia Kaluzynska — Head of Advertising

  February 13, 2018 — Advertisers, Compliance, Google, Native, Pre-roll in-stream, Video, Рекламные Форматы
  

  Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More

• Publishers: 2018 is the year of user experience…

  

  Ada Llorca — Head of Publishing

  February 13, 2018 — Compliance, Google, Native, Pre-roll in-stream, Video, Вебмастера, Рекламные Форматы
  

  With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More