Pre-roll in-stream

• ExoClick’s Ultimate Guide to Video Advertising

  

  Giles Hirst — Head of Communication

  July 1, 2020 — Advertisers, Affiliates, Pre-roll in-stream, Pуководство, Video, Рекламные Форматы, чаевые
  

  Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More

• 3 reasons why you should be using Video Advertising

  

  Giles Hirst — Head of Communication

  June 10, 2020 — Advertisers, Devices, Pre-roll in-stream, Video, новичками, Рекламные Форматы
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More

• Target mobile gamers with your gaming offers this holiday season

  

  Giles Hirst — Head of Communication

  December 3, 2019 — Games, Manga & Anime, Pre-roll in-stream, Video, Мобильные, Рекламные Форматы, чаевые
  

  During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

• The Manga and Anime Market is Big Business

  

  Giles Hirst — Head of Communication

  August 20, 2019 — Games, Manga & Anime, Neverblock, Pre-roll in-stream, Targeting, Video, Вебмастера, Возможности Платформы, исследования рынка, чаевые
  

  ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime.   Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More

• How to use video advertising to convert your offers

  

  Giles Hirst — Head of Communication

  August 2, 2019 — Advertisers, Affiliates, Pre-roll in-stream, Retargeting, Video, Без категории, Рекламные Форматы, чаевые
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More

• Using VAST to show ExoClick ads

  

  Juanma Cortes — Technical Support Specialist

  January 17, 2019 — Pre-roll in-stream, Video, Вебмастера, Возможности Платформы, Рекламные Форматы
  

  What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Advertisers, Dating, Native, Pre-roll in-stream, Push Notifications, Рекламные Форматы
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• Fluid Player Master Class #2: How to add ad zones

  

  Juanma Cortes — Technical Support Specialist

  January 11, 2019 — Pre-roll in-stream, Pуководство, Video, Разработчики, Рекламные Форматы, чаевые
  

  If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More

• How to beat the pre-roll skip ad button

  

  Giles Hirst — Head of Communication

  November 27, 2018 — Advertisers, Pre-roll in-stream, Video, Рекламные Форматы, чаевые
  

  Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

• Network statistics Q2: In-stream video

  

  Giles Hirst — Head of Communication

  August 8, 2018 — Advertisers, Affiliates, Devices, Pre-roll in-stream, Reports, Рекламные Форматы
  

  As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More

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