Consejos
-
9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Ad blocking, Anunciantes, Bidder, Business intelligence, Consejos, Formatos de anuncios, Móvil, Push Notifications, Web
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
-
Advertisers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Anunciantes, Bidder, Consejos, Funcionalidades de la plataforma, Tutorial
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
-
Publishers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Consejos, Editores, Funcionalidades de la plataforma, Tutorial
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
-
ExoClick’s Newbie Guide to Advertising
Giles Hirst — Head of Communication
March 13, 2019 — Affiliates, Anunciantes, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Novatos, Retargeting, Targeting, Tutorial
Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More
-
Fluid Player Master Class #2: How to add ad zones
Juanma Cortes — Technical Support Specialist
January 11, 2019 — Consejos, Desarrolladores, Formatos de anuncios, Pre-roll in-stream, Tutorial, Video
If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More
-
Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Anunciantes, Consejos, Dating, Investigación de mercado, Members traffic
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
-
7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Anunciantes, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Investigación de mercado, Push Notifications
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
-
How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Anunciantes, Consejos, Formatos de anuncios, Pre-roll in-stream, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
-
ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Anunciantes, Compliance, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Google, Tutorial
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
-
Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More