Consejos
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New Publisher feature: Ad Refresh! How to further monetize user time
Anna Quiroga — Marketing Content Creator
August 30, 2023 — Ad Refresh, Consejos, Editores, Formatos de anuncios, Responsive Display Ads
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
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How to convert UK Dating traffic with Email Clicks
Anna Quiroga — Marketing Content Creator
August 24, 2023 — Anunciantes, API, Blog, Business intelligence, Consejos, CTA, Dating, email clicks, Formatos de anuncios, Members traffic, Targeting
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More
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How to optimize video advertising campaigns
Giles Hirst — Head of Communication
July 27, 2023 — Anunciantes, Consejos, In-Stream, Outstream, Pre-roll in-stream, Slider, Smart Bid, The Bidder, Video
Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up, how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More
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Publishers! Benefits of using Sub IDs on your Email Click ad zones
Anna Quiroga — Marketing Content Creator
July 26, 2023 — Blog, Consejos, CTA, Dating, Editores, email clicks, Formatos de anuncios, Members traffic, Tutorial
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More
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How to convert Dating offers in China with ExoClick
Maria Serra — Marketing Content Creator
July 20, 2023 — Anunciantes, Blog, Consejos, Dating, Formatos de anuncios, In-Stream, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Smart Bid, Video
China is a fast-growing country with a thriving economy and a particular focus on developing advanced technologies that shape the future, as well as the population’s day to day life. People’s living standards and lifestyles are evolving and improving every year, with general interests shifting increasingly more towards socializing and dating - And a big part of their socializing and dating activities happen online! As a result, the online dating... Read More
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How to create a Native campaign from scratch in just 5 steps with ExoClick
Anna Quiroga — Marketing Content Creator
July 5, 2023 — Anunciantes, Blog, Consejos, Conversion tracking, Dating, Devices, Formatos de anuncios, Keyword targeting, Móvil, Native, Responsive Display Ads, Retargeting, Smart Bid, Targeting, Tutorial, Web
How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More
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How to convert online games offers in China with ExoClick
Anna Quiroga — Marketing Content Creator
June 28, 2023 — Anunciantes, Blog, Consejos, Devices, Direct Links, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Investigación de mercado, Menu tabs, Móvil, Native, Outstream, Pre-roll in-stream, Responsive Display Ads, Slider, Video, Web
In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More
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What is an adblocker? How does ad blocking work and how to beat ad blockers
Giles Hirst — Head of Communication
June 14, 2023 — Ad blocking, Anunciantes, Blog, Consejos, Devices, Formatos de anuncios, Google, Móvil, Neverblock, Neverblock, Sin categorizar, Web
What is an adblocker? Ad blocking refers to the process of using software or tools to prevent advertisements from being displayed on websites, mobile apps, or other digital platforms. Ad blocking tools work by identifying and blocking the scripts, codes, or content associated with online advertisements. Ad blocking has become popular due to several reasons. Some people find online ads intrusive, disruptive, or distracting while browsing the web. Others may... Read More
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Blog, Consejos, Dating, Devices, eCommerce, Formatos de anuncios, Games, Investigación de mercado, Móvil, Slider, Targeting, Video, Web
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Case study, Consejos, CTA, Dating, Devices, Direct Links, eCommerce, Editores, Formatos de anuncios, Games, Menu tabs, Web
Wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for you! Direct Links are a very versatile format which has many variations,... Read More