Consejos | ExoClick

Pre-roll in-stream video format: campaign settings and our recommendations

Tatiana Grygorieva — Senior Advertiser Account Manager

May 18, 2018 — Anunciantes, Consejos, Conversion tracking, Formatos de anuncios, Pre-roll in-stream, Video

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

Native Interstitial and Native Exit: Tips

Ada Llorca — Head of Publishing

March 8, 2018 — Compliance, Consejos, Editores, Formatos de anuncios, Funcionalidades de la plataforma, Google, Móvil, Native, Web

ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More

New feature for advertisers: Traffic Distribution Mode

José Ruiperez — Data Scientist

November 23, 2017 — Anunciantes, Consejos, Funcionalidades de la plataforma, Tutorial

How would you like the possibility to automatically spread your daily budget evenly throughout the day instead of burning up your budget in a few hours? Well now you can with this new feature from ExoClick. It works by implementing an algorithm that speeds up or throttles down the amount of traffic that you are buying, ensuring that your budget is spent evenly during the 24 hour day. How you... Read More

6 publisher tips to optimise your digital advertising revenues

Ada Llorca — Head of Publishing

November 21, 2017 — Ad blocking, Consejos, Editores, Formatos de anuncios, Móvil, Native, Novatos

If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More

What is members area traffic?

Giles Hirst — Head of Communication

November 13, 2017 — Anunciantes, Consejos, Funcionalidades de la plataforma, Members traffic, Tutorial

Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More

How to use ExoClick’s Platform API v2

Juanma Cortes — Tech Guru

October 18, 2017 — Anunciantes, API, Consejos, Editores, Funcionalidades de la plataforma, Tutorial

ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to... Read More

New regional targeting features

Giles Hirst — Head of Communication

September 5, 2017 — Anunciantes, Consejos, Editores, Funcionalidades de la plataforma, Targeting

ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > General Targeting, when creating/editing a campaign,... Read More

8 Native advertising tips for advertisers

Giles Hirst — Head of Communication

June 9, 2017 — Anunciantes, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Native

ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More

How Publishers and Advertisers can generate more revenues with Native Advertising

Giles Hirst — Head of Communication

March 1, 2017 — Anunciantes, Consejos, Editores, Formatos de anuncios, Funcionalidades de la plataforma, Native, Tutorial

Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More