Bidder

• Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources

  

  Anna Quiroga — Marketing Content Creator

  February 2, 2023 — Anunciantes, Bidder, Blog, Consejos, Dating, Devices, eCommerce, Formatos de anuncios, Fullpage Interstitial, In Page Push Notification, In-Stream, Keyword targeting, Members traffic, Menu tabs, Móvil, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, The Bidder, Web
  

  Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Affiliates, Anunciantes, Bidder, Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

• The fundamentals of video advertising campaigns with ExoClick

  

  Giles Hirst — Head of Communication

  November 16, 2022 — Affiliates, Anunciantes, Bidder, Case study, Consejos, Outstream, Pre-roll in-stream, Video
  

  "I have never seen such a high CTR!" That’s how one ExoClick advertiser described our Instream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video advertising traffic will help you maximize your video campaigns with ExoClick. In this blog... Read More

• Members Area Menu Tabs 101

  

  Anna Quiroga — Marketing Content Creator

  September 28, 2022 — Anunciantes, Bidder, Blog, Dating, Formatos de anuncios, Members traffic, Traffic Share
  

  Members Area traffic is a high quality dating traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Anunciantes, Automation, Bidder, Case study, Conversion tracking, Tracking
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Anunciantes, Automation, Bidder, Case study, Consejos, Dating, Games, Native
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Senior Media Buyer

  October 22, 2020 — Anunciantes, Bidder, Case study, Consejos, Formatos de anuncios, Games, Móvil, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• Case study: RON test campaigns CPC or CPM?

  

  Oscar Amores — Senior Media Buyer

  October 1, 2020 — Anunciantes, Bidder, Case study, Consejos, Games
  

  Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA    With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More

• Affiliate Case Study: 40% ROI with localised dating offer using Video Slider

  

  Giles Hirst — Head of Communication

  June 22, 2020 — Affiliates, Anunciantes, Bidder, Case study, Dating, Formatos de anuncios, Video
  

  Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Anunciantes, Automation, Bidder, Business intelligence, Dating, Members traffic, Móvil, Web
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

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