Games

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Affiliates, Anunciantes, Bidder, Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Anunciantes, Case study, CTA, Formatos de anuncios, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Why you should be targeting China, US & India with online Games offers for Mobile

  

  Anna Quiroga — Marketing Content Creator

  July 6, 2022 — Blog, Consejos, Devices, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Investigación de mercado, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications
  

  The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Anunciantes, Automation, Bidder, Case study, Consejos, Dating, Games, Native
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

• ExoClick’s ad creative making service for Online Games offers 

  

  Anna Quiroga — Marketing Content Creator

  June 20, 2022 — Anunciantes, Blog, Editores, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Native, Outstream, Push Notifications, Responsive Display Ads
  

  According to Statista, in 2020, the global online gaming market generated approximately 21.1 billion U.S. dollars in revenues and the number of users is expected to rise to 1.3 billion users by 2026. ExoClick recently released its free to download Ultimate Guide to Online Games Offers to help advertisers maximize their ROI for Online Games offers using ExoClick’s traffic sources and large range of ad formats. The Guide also includes... Read More

• Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers

  

  Anna Quiroga — Marketing Content Creator

  May 30, 2022 — Anunciantes, Business intelligence, Consejos, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Members traffic, Móvil, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video
  

  Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Senior Media Buyer

  October 22, 2020 — Anunciantes, Bidder, Case study, Consejos, Formatos de anuncios, Games, Móvil, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Anunciantes, Consejos, Dating, Formatos de anuncios, Funcionalidades de la plataforma, Games, Members traffic, Móvil, Web
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Case study: RON test campaigns CPC or CPM?

  

  Oscar Amores — Senior Media Buyer

  October 1, 2020 — Anunciantes, Bidder, Case study, Consejos, Games
  

  Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA    With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More

• Traffic increases and vertical tips during COVID-19

  

  Giles Hirst — Head of Communication

  April 8, 2020 — Affiliates, Anunciantes, Business intelligence, Consejos, Dating, Games, Investigación de mercado, Members traffic
  

  Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More

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