Formatos de anuncios
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Affiliates, Anunciantes, Compliance, Dating, Devices, Editores, email clicks, Formatos de anuncios, Funcionalidades de la plataforma, Google, Members traffic, Móvil, Native, Targeting, Web
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Anunciantes, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Investigación de mercado
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Anunciantes, Consejos, Formatos de anuncios, Pre-roll in-stream, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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7 Network Statistics Q3: Global RTB and Native Advertising on RTB
Giles Hirst — Head of Communication
November 15, 2018 — Anunciantes, Devices, Formatos de anuncios, Native, Reports, RTB
In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More
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ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Anunciantes, Compliance, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Google, Tutorial
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
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5G and the future of online advertising
Giles Hirst — Head of Communication
November 12, 2018 — Ad blocking, Anunciantes, Devices, Editores, Formatos de anuncios, Móvil
4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More
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How to create a Push Notification ad zone
Giles Hirst — Head of Communication
October 18, 2018 — Editores, Formatos de anuncios, Funcionalidades de la plataforma, Tutorial
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More
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How to create a Push Notifications campaign
Giles Hirst — Head of Communication
October 18, 2018 — Affiliates, Anunciantes, Formatos de anuncios, Funcionalidades de la plataforma, Tutorial
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More
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Advertisers! Have you tried large format banners?
Large banners can be a really impactful way to promote your offer, ExoClick has two large desktop banner formats: the Billboard and the Large Footer. The Billboard banner 970x250 The Billboard banner is placed at the top of a publisher’s website and is viewed as soon as the end user loads a publisher’s site. This gives superb visibility to your offer leading to a very high CTR which is considered... Read More
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5 marketing tips for Email Click campaigns
Giles Hirst — Head of Communication
August 31, 2018 — Affiliates, Anunciantes, Consejos, Dating, email clicks, Formatos de anuncios
Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More