Formatos de anuncios
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Anunciantes, Company, Dating, Editores, Formatos de anuncios, Funcionalidades de la plataforma, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Publisher Case Study: Increased eCPMs with In Page Push Notifications
Giles Hirst — Head of Communication
December 2, 2021 — Case study, Editores, Formatos de anuncios, In Page Push Notification, Push Notifications
Publishers! Have you implemented our In Page Push Notifications ad format yet? Since launching the ad format in September, more and more publishers are creating In Page Push Notification ad zones. In this article we look at 2 Publisher sites who have implemented the format and how it increased their revenues and how In Page Push Notification eCPMs compared to standard banner eCPMs for their sites. But first, here’s a... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Affiliates, Anunciantes, Consejos, Formatos de anuncios, Fullpage Interstitial, Games, Móvil, Native, Outstream, Pre-roll in-stream, Push Notifications, Video, Web
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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Members Area Publishers! In Profile Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Editores, Formatos de anuncios, Members traffic
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Profile Native, where a Native ad that appears like a dating profile,... Read More
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Advertisers! Get The Ultimate Guide to LiveCams!
Giles Hirst — Head of Communication
November 16, 2021 — Affiliates, Anunciantes, Consejos, Formatos de anuncios, LiveCams, Members traffic, Móvil, Native, Novatos, Push Notifications, Tutorial
ExoClick has produced it's latest PDF in its Ultimate Guide series, this time it's all about how to monetize LiveCam offers. The Ultimate Guide to LiveCams is explains: Why LiveCam offers are so profitable and different payout methods ExoClick's network statistics for CTRs of different ad formats and devices specifically for LiveCam offers Detailed ways to monetize LiveCam offers with Members Area and Free Content site traffic sources and creative... Read More
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10 Native ad zone custom CSS ideas for Publishers
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
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Publisher Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — Editores, Formatos de anuncios, Push Notifications
What is an In-Page Push Notifications ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: Publisher benefits ... Read More
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Advertiser Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — Anunciantes, Formatos de anuncios, Push Notifications
What is an In-Page Push Notification ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: In-Page Push Notifications... Read More
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Publishers! How to automate keyword extraction from meta tags
Sofya Kirillova — Senior Client Care Specialist
August 11, 2021 — Formatos de anuncios, Keyword targeting, Tutorial
Do you have meta tags within your web pages? Did you know that keywords allow you to help attract advertisers to target your ad zones. Many advertisers use keyword targeting when setting up their campaigns to help them find ad zones that display similar content to the theme of their offer, to make their ads fit more contextually into a site. If an end user sees an ad for an... Read More
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Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Affiliates, Anunciantes, Business intelligence, Consejos, Formatos de anuncios, Video
If you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
