Push Notifications

• ExoClick’s Ultimate Optimization Guide for Publishers

  

  Giles Hirst — Head of Communication

  June 8, 2020 — Ad blocking, Business intelligence, Consejos, Editores, Formatos de anuncios, Funcionalidades de la plataforma, Google, Push Notifications, Video
  

  We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization!   1. Push... Read More

• Larger Push Notification 720×480 ad format

  

  Giles Hirst — Head of Communication

  May 15, 2020 — Formatos de anuncios, Push Notifications, Tutorial
  

  ExoClick has added a new campaign ad format for Push Notifications called Push Notifications 720x480, which allows advertisers to upload one 720x480px image to use for both the icon and the main creative image. Additionally Carrier and IP Ranges targeting options have been added to this ad format. The smaller sized 192x192px Push Notification format which will now be displayed in your Admin Panel as Push Notifications (Deprecated). Advantages to... Read More

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Compliance, Consejos, Formatos de anuncios, Google, Móvil, Push Notifications, Web
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

• Push Notifications: Why is subscriber lifetime so important?

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Business intelligence, Case study, Editores, Formatos de anuncios, Push Notifications
  

  When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More

• 9 reasons why advertisers should use ExoClick’s Push Notifications

  

  Giles Hirst — Head of Communication

  October 14, 2019 — Ad blocking, Anunciantes, Bidder, Business intelligence, Consejos, Formatos de anuncios, Móvil, Push Notifications, Sin categorizar, Web
  

  The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network?   1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

• ExoClick network statistics Q1

  

  Giles Hirst — Head of Communication

  April 25, 2019 — Affiliates, Anunciantes, Business intelligence, Dating, Formatos de anuncios, Native, Push Notifications
  

  Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More

• Masterclass for publishers: Using push notifications from multiple networks

  

  Juanma Cortes — Technical Coordinator

  February 13, 2019 — Editores, Formatos de anuncios, Push Notifications, Tutorial
  

  Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks.   How does it work? ExoClick offers different integration methods... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Anunciantes, Dating, Formatos de anuncios, Native, Pre-roll in-stream, Push Notifications
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• 7 emoji tips for push notification campaigns

  

  Giles Hirst — Head of Communication

  December 12, 2018 — Anunciantes, Consejos, Formatos de anuncios, Funcionalidades de la plataforma, Investigación de mercado, Push Notifications
  

  Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.   Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More