Werbetreibende
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Empfehlungen, Marktforschung, Plattformfunktionen, Werbeformate, Werbetreibende
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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7 Network Statistics Q3: Global RTB and Native Advertising on RTB
Giles Hirst — Head of Communication
November 15, 2018 — Devices, Native, Reports, RTB, Werbeformate, Werbetreibende
In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More
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ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Anleitung, Compliance, Empfehlungen, Google, Plattformfunktionen, Werbeformate, Werbetreibende
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
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5G and the future of online advertising
Giles Hirst — Head of Communication
November 12, 2018 — Ad blocking, Devices, Mobile, Verleger, Werbeformate, Werbetreibende
4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More
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Using the ExoClick Bidder: Two Case Studies
Giles Hirst — Head of Communication
November 5, 2018 — Affiliates, Anleitung, Empfehlungen, Plattformfunktionen, Werbetreibende
The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More
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How to create a Push Notifications campaign
Giles Hirst — Head of Communication
October 18, 2018 — Affiliates, Anleitung, Plattformfunktionen, Werbeformate, Werbetreibende
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More
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How to implement conversion tracking with ExoClick and third-party platforms
Juanma Cortes — Technical Support Specialist
October 2, 2018 — Affiliates, Anleitung, API, Conversion tracking, Einsteiger, Tracking, Werbetreibende
What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More
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API Master Class #3 Campaign Performance
Juanma Cortes — Technical Support Specialist
September 28, 2018 — Affiliates, Anleitung, API, Empfehlungen, Plattformfunktionen, Werbetreibende
Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More
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Advertisers! Have you tried large format banners?
Large banners can be a really impactful way to promote your offer, ExoClick has two large desktop banner formats: the Billboard and the Large Footer. The Billboard banner 970x250 The Billboard banner is placed at the top of a publisher’s website and is viewed as soon as the end user loads a publisher’s site. This gives superb visibility to your offer leading to a very high CTR which is considered... Read More