Werbetreibende

• Advertisers! 5 Reasons why you should be using the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  February 17, 2021 — Business intelligence, Fullpage Interstitial, Mobile, Werbeformate, Werbetreibende
  

  The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More

• Video Keywords Tags for Publishers & Advertisers

  

  Juanma Cortes — Technical Coordinator

  February 10, 2021 — Affiliates, Anleitung, Empfehlungen, Targeting, Werbeformate, Werbetreibende
  

  ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider.  Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads.   Why is keyword targeting useful? If you are an advertiser, Keyword targeting... Read More

• Advertiser Guide to using Outstream Video

  

  Giles Hirst — Head of Communication

  February 8, 2021 — Affiliates, Anleitung, Empfehlungen, Video, Werbeformate, Werbetreibende
  

  According to HubSpot, 52% of marketers say video is the type of content with the best ROI. A Singlegrain report noted that 93% of marketers use video. This is because viewers claim they retain 95% of a message when obtained via video (Social Media Week) and Wyzolw states 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. With the explosion... Read More

• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Empfehlungen, Fullpage Interstitial, Mobile, Native, Plattformfunktionen, Verleger, Video, Web, Werbetreibende
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Case study: 52% ROI for casino offer using Manga traffic in Thailand

  

  Giles Hirst — Head of Communication

  November 23, 2020 — Affiliates, Bidder, Case study, Empfehlungen, Manga & Anime, Mobile, Werbeformate, Werbetreibende
  

  ExoClick’s Manga and Anime category is a great high quality traffic source. One affiliate used this traffic source for a very successful campaign to promote a Casino offer in Thailand. Campaign period: May 2020 Offer: Ballthai999.com (Casino) Ad Network: ExoClick Ad format: Popunder GEO: Thailand Investment: $533.64 Total income: $1116 Net profit: $582.36 Conversions: 3,532 leads and 558 sales ROI: 52% Objective My goal was to get Thai leads and... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Bidder, Case study, Empfehlungen, Games, Mobile, Pre-roll in-stream, Targeting, Video, Werbeformate, Werbetreibende
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Dating, Empfehlungen, Games, Members traffic, Mobile, Plattformfunktionen, Web, Werbeformate, Werbetreibende
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Case study: RON test campaigns CPC or CPM?

  

  Oscar Amores — Head of Performance

  October 1, 2020 — Bidder, Case study, Empfehlungen, Games, Werbetreibende
  

  Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA    With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Business intelligence, Marktforschung, Mobile, Pre-roll in-stream, Reports, Video, Werbeformate, Werbetreibende
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• Make more revenues with less ad formats!

  

  Giles Hirst — Head of Communication

  July 20, 2020 — Business intelligence, Plattformfunktionen, Verleger, Werbeformate, Werbetreibende
  

  Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More

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