Werbetreibende

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Business intelligence, Dating, Empfehlungen, Games, Mobile, Verleger, Video, Web, Werbeformate, Werbetreibende
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• API Masterclass #4: Zones Targeting

  

  Juanma Cortes — Technical Support Specialist

  December 11, 2019 — Anleitung, API, Empfehlungen, Plattformfunktionen, Werbetreibende
  

  As an advertiser you can use the PUT /campaigns/{campaignid} Exoclick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More

• Is your marketing material compliant?

  

  Bryan McDonald — Head of Compliance

  November 25, 2019 — Affiliates, Anleitung, Compliance, Native, Unkategorisiert, Werbeformate, Werbetreibende
  

  ExoClick does not accept marketing material that is considered to be deceptive or misleading.  We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More

• Automation is here, don’t get left behind!

  

  Giles Hirst — Head of Communication

  November 6, 2019 — Affiliates, Automation, Bidder, Business intelligence, Plattformfunktionen, Werbetreibende
  

  In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More

• Native advertising: Tips to get creative

  

  Giles Hirst — Head of Communication

  November 4, 2019 — Empfehlungen, Native, Werbeformate, Werbetreibende
  

  Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More

• Video slider advertiser tips

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Affiliates, Empfehlungen, Video, Werbeformate, Werbetreibende
  

  Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Affiliates, Business intelligence, Empfehlungen, Native, Targeting, Werbetreibende
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Affiliates, Dating, Empfehlungen, Games, Manga & Anime, Mobile, Native, Video, Werbeformate, Werbetreibende
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• 9 reasons why advertisers should use ExoClick’s Push Notifications

  

  Giles Hirst — Head of Communication

  October 14, 2019 — Ad blocking, Bidder, Business intelligence, Empfehlungen, Mobile, Push Notifications, Unkategorisiert, Web, Werbeformate, Werbetreibende
  

  The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network?   1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

• Advertisers! Admin Panel v2 overview

  

  Giles Hirst — Head of Communication

  October 9, 2019 — Anleitung, Bidder, Empfehlungen, Plattformfunktionen, Unkategorisiert, Werbetreibende
  

  All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More

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