Werbetreibende
-
Manga users favourite verticals for ads
Giles Hirst — Head of Communication
March 26, 2020 — Business intelligence, Dating, Devices, Empfehlungen, Manga & Anime, Werbeformate, Werbetreibende
ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More
-
Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web, Werbetreibende
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
-
Campaign creation updated with new features
Juanma Cortes — Technical Support Specialist
February 17, 2020 — Anleitung, Plattformfunktionen, Targeting, Werbetreibende
ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More
-
Do Dating offers convert better during Valentine’s Day? Yes!
Zara Mankoo — Publisher Account Manager - Members Area
February 10, 2020 — Business intelligence, Dating, Members traffic, Werbetreibende
February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More
-
Advertisers! ExoClick aligns banner advertising sizes with IAB standards
Giles Hirst — Head of Communication
January 30, 2020 — Compliance, Google, Werbeformate, Werbetreibende
From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Please note: All existing campaigns will... Read More
-
Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Business intelligence, Dating, Empfehlungen, Games, Mobile, Verleger, Video, Web, Werbeformate, Werbetreibende
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
-
API Masterclass #4: Zones Targeting
Juanma Cortes — Technical Support Specialist
December 11, 2019 — Anleitung, API, Empfehlungen, Plattformfunktionen, Werbetreibende
As an advertiser you can use the PUT /campaigns/{campaignid} Exoclick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More
-
Is your marketing material compliant?
Bryan McDonald — Head of Compliance
November 25, 2019 — Affiliates, Anleitung, Compliance, Native, Unkategorisiert, Werbeformate, Werbetreibende
ExoClick does not accept marketing material that is considered to be deceptive or misleading. We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More
-
Automation is here, don’t get left behind!
Giles Hirst — Head of Communication
November 6, 2019 — Affiliates, Automation, Bidder, Business intelligence, Plattformfunktionen, Werbetreibende
In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More
-
Native advertising: Tips to get creative
Giles Hirst — Head of Communication
November 4, 2019 — Empfehlungen, Native, Werbeformate, Werbetreibende
Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More