Web
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Publishers! 5 successful Outstream ad zone implementations
Ada Llorca — Head of Publishing
March 23, 2021 — Case study, Empfehlungen, Outstream, Verleger, Video, Web, Werbeformate
The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Empfehlungen, Fullpage Interstitial, Mobile, Native, Plattformfunktionen, Verleger, Video, Web, Werbetreibende
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Case study, Empfehlungen, Native, Plattformfunktionen, Verleger, Web, Werbeformate
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Dating, Empfehlungen, Games, Members traffic, Mobile, Plattformfunktionen, Web, Werbeformate, Werbetreibende
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
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Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web, Werbetreibende
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
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Tips for Push Notifications on the latest browser versions
Giles Hirst — Head of Communication
February 6, 2020 — Compliance, Empfehlungen, Google, Mobile, Push Notifications, Web, Werbeformate
Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience. Chrome... Read More
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Instant Message or Video Slider? 5 things you should know
Giles Hirst — Head of Communication
February 4, 2020 — Empfehlungen, Mobile, Verleger, Video, Web, Werbeformate
As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website. Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Business intelligence, Dating, Empfehlungen, Games, Mobile, Verleger, Video, Web, Werbeformate, Werbetreibende
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Ad blocking, Bidder, Business intelligence, Empfehlungen, Mobile, Push Notifications, Unkategorisiert, Web, Werbeformate, Werbetreibende
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Affiliates, Compliance, Dating, Devices, email clicks, Google, Members traffic, Mobile, Native, Plattformfunktionen, Targeting, Verleger, Web, Werbeformate, Werbetreibende
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More