Dating

• Manga users favourite verticals for ads

  

  Giles Hirst — Head of Communication

  March 26, 2020 — Business intelligence, Dating, Devices, Empfehlungen, Manga & Anime, Werbeformate, Werbetreibende
  

  ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web, Werbetreibende
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

• Do Dating offers convert better during Valentine’s Day? Yes!

  

  Zara Mankoo — Publisher Account Manager - Members Area

  February 10, 2020 — Business intelligence, Dating, Members traffic, Werbetreibende
  

  February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Business intelligence, Dating, Empfehlungen, Games, Mobile, Verleger, Video, Web, Werbeformate, Werbetreibende
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Affiliates, Dating, Empfehlungen, Games, Manga & Anime, Mobile, Native, Video, Werbeformate, Werbetreibende
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• How to create Dynamic Keyword Insertions for Native ads

  

  Giles Hirst — Head of Communication

  August 23, 2019 — Affiliates, Anleitung, Dating, Native, Werbeformate, Werbetreibende
  

  Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

• ExoClick network statistics Q1

  

  Giles Hirst — Head of Communication

  April 25, 2019 — Affiliates, Business intelligence, Dating, Native, Push Notifications, Werbeformate, Werbetreibende
  

  Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Dating, Native, Pre-roll in-stream, Push Notifications, Werbeformate, Werbetreibende
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• Dating Factory sign-up statistics

  

  Giles Hirst — Head of Communication

  December 20, 2018 — Dating, Empfehlungen, Marktforschung, Members traffic, Werbetreibende
  

  Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Affiliates, Compliance, Dating, Devices, email clicks, Google, Members traffic, Mobile, Native, Plattformfunktionen, Targeting, Verleger, Web, Werbeformate, Werbetreibende
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

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