Dating
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Plattformfunktionen, Verleger, Video, Werbeformate, Werbetreibende
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Members Area Publishers! In Profile Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Members traffic, Verleger, Werbeformate
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Profile Native, where a Native ad that appears like a dating profile,... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Affiliates, Case study, Dating, Mobile, Native, Pre-roll in-stream, Video, Web, Werbeformate, Werbetreibende
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Dating, Empfehlungen, Games, Members traffic, Mobile, Plattformfunktionen, Web, Werbeformate, Werbetreibende
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
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Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Giles Hirst — Head of Communication
June 22, 2020 — Affiliates, Bidder, Case study, Dating, Video, Werbeformate, Werbetreibende
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
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A typical working day for Business Development Manager Jorge Bravo
Giles Hirst — Head of Communication
May 26, 2020 — Careers, Company, Dating, Interviews, Members traffic
Have you ever wanted a career in Business Development? Jorge Bravo is a Business Development Manager here at ExoClick, focusing on dating traffic. We interviewed him to find out more about his role. What is Business Development and why is it so important? Business Development, or Biz Dev for short is normally considered an evolution of a sales role, but it is much more than just generating sales. Biz Dev... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Affiliates, Business intelligence, Dating, Empfehlungen, Games, Marktforschung, Members traffic, Werbetreibende
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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Manga users favourite verticals for ads
Giles Hirst — Head of Communication
March 26, 2020 — Business intelligence, Dating, Devices, Empfehlungen, Manga & Anime, Werbeformate, Werbetreibende
ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More
