Pre-roll in-stream

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Bidder, Case study, Empfehlungen, Games, Mobile, Pre-roll in-stream, Targeting, Video, Werbeformate, Werbetreibende
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• Publisher case study: Increased earnings with In-Stream frequency capping settings

  

  Ada Llorca — Head of Publishing

  August 10, 2020 — Case study, Empfehlungen, Pre-roll in-stream, Verleger, Video
  

  Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads.  ExoClick’s In-Stream ad zone setup allows you to experiment... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Business intelligence, Marktforschung, Mobile, Pre-roll in-stream, Reports, Video, Werbeformate, Werbetreibende
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• ExoClick’s Ultimate Guide to Video Advertising

  

  Giles Hirst — Head of Communication

  July 1, 2020 — Affiliates, Anleitung, Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
  

  Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers three specific video ad formats: In-Stream, Outstream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream, Outstream and Video Slider? In-Stream Video: Works with all major video players and automatically... Read More

• 3 reasons why you should be using Video Advertising

  

  Giles Hirst — Head of Communication

  June 10, 2020 — Devices, Einsteiger, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More

• Target mobile gamers with your gaming offers this holiday season

  

  Giles Hirst — Head of Communication

  December 3, 2019 — Empfehlungen, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video, Werbeformate
  

  During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

• The Manga and Anime Market is Big Business

  

  Giles Hirst — Head of Communication

  August 20, 2019 — Empfehlungen, Games, Manga & Anime, Marktforschung, Neverblock, Plattformfunktionen, Pre-roll in-stream, Targeting, Verleger, Video
  

  ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime.   Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More

• How to use video advertising to convert your offers

  

  Giles Hirst — Head of Communication

  August 2, 2019 — Affiliates, Empfehlungen, Pre-roll in-stream, Retargeting, Unkategorisiert, Video, Werbeformate, Werbetreibende
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More

• Using VAST to show ExoClick ads

  

  Juanma Cortes — Technical Coordinator

  January 17, 2019 — Plattformfunktionen, Pre-roll in-stream, Verleger, Video, Werbeformate
  

  What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Dating, Native, Pre-roll in-stream, Push Notifications, Werbeformate, Werbetreibende
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

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