Pre-roll in-stream
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New feature: Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Blog, CTA, Outstream, Pre-roll in-stream, Verleger, Video, Werbeformate, Werbetreibende
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
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Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Blog, Devices, Empfehlungen, Fullpage Interstitial, Games, In Page Push Notification, Marktforschung, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Werbeformate
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
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In-Stream Video Advertiser Case Study: 220% ROI for eCommerce Nutra Offer
Giles Hirst — Head of Communication
June 14, 2022 — Case study, eCommerce, Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
Using ExoClick's video ad making service In this In-stream video advertiser case study, an ExoClick advertiser wanted to convert a Nutra offer to the Indian market via his eCommerce website, Nutra is a very popular vertical with consumers in India. The advertiser had never tried video advertising before and was advised by his account manager that In-stream video could convert well for his product as it has a high CTR.... Read More
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Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Case study, Pre-roll in-stream, Unkategorisiert, Verleger, Video, Werbetreibende
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More
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Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Business intelligence, Empfehlungen, Fullpage Interstitial, Games, In Page Push Notification, Members traffic, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video, Werbeformate, Werbetreibende
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — eCommerce, Outstream, Pre-roll in-stream, Video, Werbetreibende
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Affiliates, Empfehlungen, Fullpage Interstitial, Games, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Video, Web, Werbeformate, Werbetreibende
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Affiliates, Case study, Dating, Mobile, Native, Pre-roll in-stream, Video, Web, Werbeformate, Werbetreibende
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Senior Media Buyer
October 22, 2020 — Bidder, Case study, Empfehlungen, Games, Mobile, Pre-roll in-stream, Targeting, Video, Werbeformate, Werbetreibende
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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Publisher case study: Increased earnings with In-Stream frequency capping settings
Ada Llorca — Head of Publishing
August 10, 2020 — Case study, Empfehlungen, Pre-roll in-stream, Verleger, Video
Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads. ExoClick’s In-Stream ad zone setup allows you to experiment... Read More