Empfehlungen
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Top 5 HTML video players
Giles Hirst —
March 21, 2018 — Empfehlungen, Pre-roll in-stream, Verleger, Video, WerbeformateHead of Communication
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
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Native Interstitial and Native Exit: Tips
Ada Llorca —
March 8, 2018 — Compliance, Empfehlungen, Google, Mobile, Native, Plattformfunktionen, Verleger, Web, WerbeformateHead of Publishing
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
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New feature for advertisers: Traffic Distribution Mode
José Ruiperez —
November 23, 2017 — Anleitung, Empfehlungen, Plattformfunktionen, WerbetreibendeData Scientist
How would you like the possibility to automatically spread your daily budget evenly throughout the day instead of burning up your budget in a few hours? Well now you can with this new feature from ExoClick. It works by implementing an algorithm that speeds up or throttles down the amount of traffic that you are buying, ensuring that your budget is spent evenly during the 24 hour day. How you... Read More
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6 publisher tips to optimise your digital advertising revenues
Ada Llorca —
November 21, 2017 — Ad blocking, Einsteiger, Empfehlungen, Mobile, Native, Verleger, WerbeformateHead of Publishing
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
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What is members area traffic?
Giles Hirst —
November 13, 2017 — Anleitung, Empfehlungen, Members traffic, Plattformfunktionen, WerbetreibendeHead of Communication
Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More
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How to use ExoClick’s Platform API v2
Juanma Cortes —
October 18, 2017 — Anleitung, API, Empfehlungen, Plattformfunktionen, Verleger, WerbetreibendeTech Guru
ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to... Read More
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New regional targeting features
Giles Hirst —
September 5, 2017 — Empfehlungen, Plattformfunktionen, Targeting, Verleger, WerbetreibendeHead of Communication
ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > General Targeting, when creating/editing a campaign,... Read More
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8 Native advertising tips for advertisers
Giles Hirst —
June 9, 2017 — Empfehlungen, Native, Plattformfunktionen, Werbeformate, WerbetreibendeHead of Communication
ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More
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How Publishers and Advertisers can generate more revenues with Native Advertising
Giles Hirst —
March 1, 2017 — Anleitung, Empfehlungen, Native, Plattformfunktionen, Verleger, Werbeformate, WerbetreibendeHead of Communication
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
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Mobile World Congress: How to get the best out of the show and bar and restaurant recommendations
It is THE show for the mobile industry from 27 Feb to 2 March. Whether it is your first time or you are a seasoned visitor checkout our tips to ensure you generate some great business and know the best places to go in sunny Barcelona. Mobile World Congress is held on the outskirts of the city at la Fira Gran Via. Getting there If you are going to take... Read More