Empfehlungen

• The ExoClick Bidder promo video

  

  Giles Hirst — Head of Communication

  July 17, 2018 — Affiliates, Anleitung, Empfehlungen, Plattformfunktionen, Unkategorisiert, Video, Werbetreibende
  

  New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through!   Read More

• Publishers! New ad format: 900×250 footer banner

  

  Giles Hirst — Head of Communication

  July 16, 2018 — Anleitung, Empfehlungen, Verleger, Werbeformate
  

  Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More

• API Masterclass #1: Data Collection

  

  Juanma Cortes — Tech Guru

  July 9, 2018 — Anleitung, API, Einsteiger, Empfehlungen, Tracking, Werbetreibende
  

  If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More

• 3 easy steps to integrate in-stream advertising with Fluid Player

  

  Juanma Cortes — Tech Guru

  June 27, 2018 — Anleitung, Empfehlungen, Entwickler, Pre-roll in-stream, Verleger, Video
  

  ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable  HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities.   If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More

• Pre-roll in-stream video format: campaign settings and our recommendations

  

  Tatiana Grygorieva — Senior Advertiser Account Manager

  May 18, 2018 — Conversion tracking, Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
  

  How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

• Top 5 HTML video players

  

  Giles Hirst — Head of Communication

  March 21, 2018 — Empfehlungen, Pre-roll in-stream, Verleger, Video, Werbeformate
  

  Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More

• Native Interstitial and Native Exit: Tips

  

  Ada Llorca — Head of Publishing

  March 8, 2018 — Compliance, Empfehlungen, Google, Mobile, Native, Plattformfunktionen, Verleger, Web, Werbeformate
  

  ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More

• New feature for advertisers: Traffic Distribution Mode

  

  José Ruiperez — Data Scientist

  November 23, 2017 — Anleitung, Empfehlungen, Plattformfunktionen, Werbetreibende
  

  How would you like the possibility to automatically spread your daily budget evenly throughout the day instead of burning up your budget in a few hours? Well now you can with this new feature from ExoClick. It works by implementing an algorithm that speeds up or throttles down the amount of traffic that you are buying, ensuring that your budget is spent evenly during the 24 hour day. How you... Read More

• 6 publisher tips to optimise your digital advertising revenues

  

  Ada Llorca — Head of Publishing

  November 21, 2017 — Ad blocking, Einsteiger, Empfehlungen, Mobile, Native, Verleger, Werbeformate
  

  If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More

• What is members area traffic?

  

  Giles Hirst — Head of Communication

  November 13, 2017 — Anleitung, Empfehlungen, Members traffic, Plattformfunktionen, Werbetreibende
  

  Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More

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