Empfehlungen

• ExoClick’s Newbie Guide to Advertising

  

  Giles Hirst — Head of Communication

  March 13, 2019 — Affiliates, Anleitung, Einsteiger, Empfehlungen, Plattformfunktionen, Retargeting, Targeting, Werbeformate, Werbetreibende
  

  Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More

• Fluid Player Master Class #2: How to add ad zones

  

  Juanma Cortes — Technical Support Specialist

  January 11, 2019 — Anleitung, Empfehlungen, Entwickler, Pre-roll in-stream, Video, Werbeformate
  

  If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More

• Dating Factory sign-up statistics

  

  Giles Hirst — Head of Communication

  December 20, 2018 — Dating, Empfehlungen, Marktforschung, Members traffic, Werbetreibende
  

  Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More

• 7 emoji tips for push notification campaigns

  

  Giles Hirst — Head of Communication

  December 12, 2018 — Empfehlungen, Marktforschung, Plattformfunktionen, Werbeformate, Werbetreibende
  

  Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.   Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More

• How to beat the pre-roll skip ad button

  

  Giles Hirst — Head of Communication

  November 27, 2018 — Empfehlungen, Pre-roll in-stream, Video, Werbeformate, Werbetreibende
  

  Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

• ExoClick updates its Advertiser guide to Google restrictions

  

  Bryan McDonald — Head of Compliance

  November 14, 2018 — Anleitung, Compliance, Empfehlungen, Google, Plattformfunktionen, Werbeformate, Werbetreibende
  

  Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More

• Fluid Player Master Class #1: How to use The Builder

  

  Juanma Cortes — Technical Support Specialist

  October 30, 2018 — Anleitung, Empfehlungen, Verleger, Video
  

  Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More

• API Master Class #3 Campaign Performance

  

  Juanma Cortes — Technical Support Specialist

  September 28, 2018 — Affiliates, Anleitung, API, Empfehlungen, Plattformfunktionen, Werbetreibende
  

  Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More

• 5 marketing tips for Email Click campaigns

  

  Giles Hirst — Head of Communication

  August 31, 2018 — Affiliates, Dating, email clicks, Empfehlungen, Werbeformate, Werbetreibende
  

  Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More

• The ExoClick Bidder promo video

  

  Giles Hirst — Head of Communication

  July 17, 2018 — Affiliates, Anleitung, Empfehlungen, Plattformfunktionen, Unkategorisiert, Video, Werbetreibende
  

  New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through!   Read More

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