Unkategorisiert
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Do you know what happens in 1 minute on the internet?
ExoClick serves 4.86 million impressions and 2 million RTB queries! Check out what all the big internet platforms do in 1 minute. Read More
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ExoClick and Malware and Google ad compliance
Malware distribution via digital advertising is a continual battle for ad networks. It is important for all of them to protect their publishers and end users from being exposed to malicious ads. Malvertising might happen on any ad network at some point in time, including giant ones like Google. Here are news articles of some recent attacks: Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites Good Morning Android... Read More
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Get ready for new Mastercard rules for free-trial billing
Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More
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Advertisers: Our New Admin Panel v2
ExoClick's new Admin Panel is here and available in Beta for all our clients! This blog post shows you some of the great new features available to you as an Advertiser in our new Admin Panel version 2. Switching over to Beta To switch over from V1 to V2 Beta here's what you need to do: To the left of your My Account button is the toggle switch, toggle this... Read More
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Publishers: Our new Admin Panel v2
ExoClick's new Admin Panel is here and available in Beta for all our clients! This blog post shows you some of the great new features available to you as a Publisher in our new Admin Panel version 2. Switching over to Beta To switch over from V1 to V2 Beta here's what you need to do: To the left of your 'My Account' button is the toggle switch, toggle this... Read More
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ExoClick is Presenting Sponsor of The European Summit, Prague
ExoClick is the Presenting Sponsor of The European Summit in Prague 14-17 September and we have lots of exciting activities lined up at the show! Here is a full rundown of what is planned: Friday 14 September Visit our Meet Market number 84! We are promoting our exclusive 50% cash back promotion for dating email click campaigns throughout the month of September. Our team will be available to explain full... Read More
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Anleitung, Plattformfunktionen, Unkategorisiert, Video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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New data shows tablets had the highest CTR in Q3
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Apple’s Intelligent Tracking Prevention and behavioural retargeting
Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More
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Facebook cashed in with $709m from AdBlock users, what are you doing about it?
In Q3 2016, Facebook took a stand against Ad Blockers, and implemented an AdBlock circumvention system that allows them to show advertising to AdBlock users. In their last quarterly report (Q2 2017), Facebook mentioned : “Desktop ad revenue grew 17% despite an ongoing decline in desktop usage. Note that our Q2 desktop ad revenue benefitted from our efforts to limit the impact of ad blocking technologies.” Eyeo, the company behind... Read More
