Unkategorisiert
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ExoClick kicks off September with three key trade shows
Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show. Our team touches down in The Netherlands for Webmaster Access.... Read More
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The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
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How lucky to be an affiliate in June!
If you are an affiliate marketer June is THE month for you! First off, Charles Ngo has released his ‘Ultimate Guide To Affiliate Marketing’ e book which is packed with in depth tips and latest trends to help guide you through the affiliate world. Whether you are a newbie or seasoned affiliate this guide is from the affiliate guru Charles himself, so you are bound to learn a lot. It... Read More
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Google Chrome might integrate Ad Blocking feature
Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More
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1 million ad campaigns – Infographic
ExoClick has approved 1 million ad campaigns on its global network since 2006, this is thanks to our vigilant Compliance Team who manually check every single ad campaign to ensure it meets our guidelines. The advertiser that ran our millionth approved campaign won 1,000 euros worth of ExoClick traffic! We thought it would be a great idea to collate some of the data we have gathered over the last 10... Read More
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Benjamin Fonzé talks about 10 years of ExoClick
Giles Hirst — Head of Communication
December 1, 2016 — Interviews, Plattformfunktionen, Unkategorisiert
1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More
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Mobile internet use overtakes desktop for the first time
For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More
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Google rolls out Android 7.1 developer preview
As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More
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Latest UK mobile statistics and advertising data
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
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12 ways ExoClick innovated in 2015
Here at ExoClick we always listen to client feedback and we develop tools and platform tweaks to meet their needs, so we introduced several great platform innovations in 2015, travelled around the world attending the industry's best shows, raised money for some worthwhile charities and we celebrated our 9th birthday on the 1 December! Always on target We really beefed up our targeting features. Our flexible frequency capping (x impressions... Read More
