Conselhos
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Native advertising: Tips to get creative
Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More
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Video slider advertiser tips
Giles Hirst — Head of Communication
October 30, 2019 — Ad format, Affiliates, Anunciantes, Conselhos, Video
Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More
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Native advertising tips for higher conversions
Giles Hirst — Head of Communication
October 28, 2019 — Affiliates, Anunciantes, Business intelligence, Conselhos, Native, Targeting
Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More
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Advertiser tips to convert Manga and Anime users
Giles Hirst — Head of Communication
October 22, 2019 — Ad format, Affiliates, Anunciantes, Conselhos, Dating, Games, Manga & Anime, Mobile, Native, Video
Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More
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Publishers! How to increase your Native advertising traffic value
Giles Hirst — Head of Communication
October 21, 2019 — Ad format, Business intelligence, Conselhos, Native, Publishers, Sem categoria
By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Ad blocking, Ad format, Anunciantes, Bidder, Business intelligence, Conselhos, Mobile, Push Notifications, Sem categoria, Web
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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Advertisers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Anunciantes, Bidder, Conselhos, Opções da Plataforma, Sem categoria, Tutorial
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
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Publishers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Conselhos, Opções da Plataforma, Publishers, Sem categoria, Tutorial
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
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The Manga and Anime Market is Big Business
Giles Hirst — Head of Communication
August 20, 2019 — Conselhos, Games, Manga & Anime, Neverblock, Opções da Plataforma, Pesquisa de mercado, Pre-roll in-stream, Publishers, Targeting, Video
ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime. Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More
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How to use video advertising to convert your offers
Giles Hirst — Head of Communication
August 2, 2019 — Ad format, Affiliates, Anunciantes, Conselhos, Pre-roll in-stream, Retargeting, Sem categoria, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More