Conselhos
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Case study: RON test campaigns CPC or CPM?
Oscar Amores — Head of Performance
October 1, 2020 — Anunciantes, Bidder, Case study, Conselhos, Games
Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More
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Publisher case study: Increased earnings with In-Stream frequency capping settings
Ada Llorca — Head of Publishing
August 10, 2020 — Case study, Conselhos, Pre-roll in-stream, Publishers, Video
Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads. ExoClick’s In-Stream ad zone setup allows you to experiment... Read More
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ExoClick’s Ultimate Guide to Video Advertising
Giles Hirst — Head of Communication
July 1, 2020 — Ad format, Affiliates, Anunciantes, Conselhos, Pre-roll in-stream, Tutorial, Video
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More
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3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Ad format, Affiliates, Anunciantes, Business intelligence, Conselhos, Manga & Anime, Mobile, Native, Video
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
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ExoClick’s Ultimate Optimization Guide for Publishers
Giles Hirst — Head of Communication
June 8, 2020 — Ad blocking, Ad format, Business intelligence, Conselhos, Google, Opções da Plataforma, Publishers, Push Notifications, Video
We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More
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Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations
Giles Hirst — Head of Communication
May 11, 2020 — Ad format, Conselhos, Mobile, Opções da Plataforma, Publishers, Tutorial
The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Affiliates, Anunciantes, Business intelligence, Conselhos, Dating, Games, Members traffic, Pesquisa de mercado
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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Manga users favourite verticals for ads
Giles Hirst — Head of Communication
March 26, 2020 — Ad format, Anunciantes, Business intelligence, Conselhos, Dating, Devices, Manga & Anime
ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More
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Tips for remote working
Due to the exceptional situation we are all experiencing, telework has become a must for many companies around the world. Working remotely means your home is now also your office, which can be quite challenging. Usually, you get up, go to work and then come home to switch off, relax or socialize. But, when you are working from home it is harder to separate the work environment from your home... Read More
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Tips for Push Notifications on the latest browser versions
Giles Hirst — Head of Communication
February 6, 2020 — Ad format, Compliance, Conselhos, Google, Mobile, Push Notifications, Web
Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience. Chrome... Read More