Conselhos

• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Anunciantes, Conselhos, Fullpage Interstitial, Mobile, Native, Opções da Plataforma, Publishers, Video, Web
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Case study: 52% ROI for casino offer using Manga traffic in Thailand

  

  Giles Hirst — Head of Communication

  November 23, 2020 — Ad format, Affiliates, Anunciantes, Bidder, Case study, Conselhos, Manga & Anime, Mobile
  

  ExoClick’s Manga and Anime category is a great high quality traffic source. One affiliate used this traffic source for a very successful campaign to promote a Casino offer in Thailand. Campaign period: May 2020 Offer: Ballthai999.com (Casino) Ad Network: ExoClick Ad format: Popunder GEO: Thailand Investment: $533.64 Total income: $1116 Net profit: $582.36 Conversions: 3,532 leads and 558 sales ROI: 52% Objective My goal was to get Thai leads and... Read More

• Publisher Case Study: Ad zone change: Instant Message to Video Slider

  

  Giles Hirst — Head of Communication

  November 18, 2020 — Ad format, Case study, Conselhos, Mobile, Publishers, Video
  

  Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

• Case Study: How 3 publishers increased Native ad zone CPMs

  

  Giles Hirst — Head of Communication

  October 27, 2020 — Ad format, Case study, Conselhos, Native, Opções da Plataforma, Publishers, Web
  

  Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Ad format, Anunciantes, Bidder, Case study, Conselhos, Games, Mobile, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Ad format, Anunciantes, Conselhos, Dating, Games, Members traffic, Mobile, Opções da Plataforma, Web
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Case study: RON test campaigns CPC or CPM?

  

  Oscar Amores — Head of Performance

  October 1, 2020 — Anunciantes, Bidder, Case study, Conselhos, Games
  

  Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA    With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More

• Publisher case study: Increased earnings with In-Stream frequency capping settings

  

  Ada Llorca — Head of Publishing

  August 10, 2020 — Case study, Conselhos, Pre-roll in-stream, Publishers, Video
  

  Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads.  ExoClick’s In-Stream ad zone setup allows you to experiment... Read More

• ExoClick’s Ultimate Guide to Video Advertising

  

  Giles Hirst — Head of Communication

  July 1, 2020 — Ad format, Affiliates, Anunciantes, Conselhos, Pre-roll in-stream, Tutorial, Video
  

  Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More

• 3 reasons why you should be targeting Manga users on mobile

  

  Ana Belen — Manga expert

  June 18, 2020 — Ad format, Affiliates, Anunciantes, Business intelligence, Conselhos, Manga & Anime, Mobile, Native, Video
  

  ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

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