Conselhos
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ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Ad format, Anunciantes, Compliance, Conselhos, Google, Opções da Plataforma, Tutorial
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
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Using the ExoClick Bidder: Two Case Studies
Giles Hirst — Head of Communication
November 5, 2018 — Affiliates, Anunciantes, Conselhos, Opções da Plataforma, Tutorial
The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More
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Fluid Player Master Class #1: How to use The Builder
Juanma Cortes — Technical Support Specialist
October 30, 2018 — Conselhos, Publishers, Tutorial, Video
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More
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API Master Class #3 Campaign Performance
Juanma Cortes — Technical Support Specialist
September 28, 2018 — Affiliates, Anunciantes, API, Conselhos, Opções da Plataforma, Tutorial
Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More
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5 marketing tips for Email Click campaigns
Giles Hirst — Head of Communication
August 31, 2018 — Ad format, Affiliates, Anunciantes, Conselhos, Dating, email clicks
Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Affiliates, Anunciantes, Conselhos, Opções da Plataforma, Sem categoria, Tutorial, Video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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Publishers! New ad format: 900×250 footer banner
Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More
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API Masterclass #1: Data Collection
Juanma Cortes — Technical Support Specialist
July 9, 2018 — Anunciantes, API, Conselhos, Principiantes, Tracking, Tutorial
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More
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3 easy steps to integrate in-stream advertising with Fluid Player
Juanma Cortes — Technical Support Specialist
June 27, 2018 — Conselhos, Developers, Pre-roll in-stream, Publishers, Tutorial, Video
ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More
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Pre-roll in-stream video format: campaign settings and our recommendations
Tatiana Grygorieva — Senior Advertiser Account Manager
May 18, 2018 — Ad format, Anunciantes, Conselhos, Conversion tracking, Pre-roll in-stream, Video
How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More