Blog

As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More

Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More

Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More

In this article we are going to carry out an HTML video player comparison for two of the top players in the market today: JW Player and as an alternative to JW Player, Fluid Player. With 91% of online businesses using video as a marketing tool, online video content has become a fundamental part of digital advertising. By using video, online companies have achieved: Audience engagement (61%) Leads/click throughs (56%)... Read More

ExoClick is an innovative ad network based in Barcelona, Spain. ExoClick has a diverse and multicultural team of 90+ individuals, 43% of which are women. The international average of female representation within the tech world is 26.7%, with only 26.2% female employees in tech firms with more than 10k employees, making ExoClick one of the best places to work for women in tech. If this smaller percentage is seen at... Read More

Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More

When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More

Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More

ExoClick is supporting “Safer Internet Day” on Tuesday 7th February 2023 to help raise awareness of the current issues harming internet users today, particularly young people. A big part of our ethics and core values is to ensuring the internet is a safe and fun space for all users. ExoClick has invested heavily in a dedicated and passionate Compliance Team, as well as new tools, in-house technological solutions and donating... Read More

Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More