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Home » О нас » Блог Page 12

Blog

  • Women working in tech: International Women’s Day at ExoClick

    Anna Quiroga — Marketing Content Creator

    March 7, 2023 — Careers, Company, Multicultural
    Women's Day at ExoClick

    ExoClick is an innovative ad network based in Barcelona, Spain. ExoClick has a diverse and multicultural team of 90+ individuals, 43% of which are women. The international average of female representation within the tech world is 26.7%, with only 26.2% female employees in tech firms with more than 10k employees, making ExoClick one of the best places to work for women in tech. If this smaller percentage is seen at... Read More

  • Native Advertising for Websites: ExoClick’s Flexible Ad Format

    Giles Hirst — Head of Communication

    February 28, 2023 — Multi-Format Ads, Native, Publisher tips, Возможности Платформы
    How to optimize Native ad zones

    Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More

  • Publishers! How to optimize video ad zones with ExoClick

    Giles Hirst — Head of Communication

    February 20, 2023 — Case Study: Publisher, In-Stream, Outstream, Publisher tips, Slider, Video, Возможности Платформы
    Need help with your websites video ad zones? Find out how to optimize video ad zones for great user experience and revenues.

    When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More

  • Target Dating Sites with Members Area Traffic for your Valentine’s Day offers

    Anna Quiroga — Marketing Content Creator

    February 8, 2023 — Advertiser tips, Dating, Members Area, исследования рынка
    Target Dating Sites with Members Area Traffic for your Valentine’s Day offers

    Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More

  • ExoClick is supporting Safer Internet Day 2023

    Bryan McDonald — Director of Compliance

    February 7, 2023 — Ad security, Company, Compliance

    ExoClick is supporting “Safer Internet Day” on Tuesday 7th February 2023 to help raise awareness of the current issues harming internet users today, particularly young people. A big part of our ethics and core values is to ensuring the internet is a safe and fun space for all users. ExoClick has invested heavily in a dedicated and passionate Compliance Team, as well as new tools, in-house technological solutions and donating... Read More

  • Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources

    Anna Quiroga — Marketing Content Creator

    February 2, 2023 — Advertiser tips, Business intelligence, Dating, Games, Live Streaming, Nutra, Social Media traffic, Возможности Платформы
    high quality traffic sources

    Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More

  • How ExoClick ensures quality traffic sources for your advertiser offers

    Bryan McDonald — Director of Compliance

    January 23, 2023 — Ad security, Advertiser tips, Compliance, email clicks, Members Area, Social Media traffic, Traffic Share
    How ExoClick ensures high quality traffic sources for your advertiser offers

    ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test. ExoClick’s quality traffic sources Digital... Read More

  • Online campaign trends for Chinese New Year 2023

    Anna Quiroga — Marketing Content Creator

    January 9, 2023 — Advertiser tips, Casino, Chinese traffic, Dating, eCommerce, Games, Sports Betting, VoD, исследования рынка
    chinese new year 2023

    Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

  • How ExoClick innovated in 2022

    Anna Quiroga — Marketing Content Creator

    December 14, 2022 — Advertiser tips, Company, Payment/Funding Methods, Payments, Publisher tips, Social Media traffic, Video, Возможности Платформы
    ExoClick Innovations

    Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More

  • Members Area Publisher Case study: Increase revenues with Menu Tabs

    Anna Quiroga — Marketing Content Creator

    November 30, 2022 — Case Study: Publisher, Dating, Direct Links, Games, Members Area, Menu tabs, Publisher tips
    If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates into a healthy revenue flow for you.   H2- What are Menu Tabs?   Menu Tabs are placed in the menu section of a Members Area Publisher's website and are monetized with direct links. After clicking on the Menu Tab, the user will be taken to the advertiser's Landing Page. The Menu Tabs' pricing model is CPC and the traffic can be bought by advertisers as well as bidding on flat deals.  Find an example of Menu Tabs below:   Redo a bit  Remember! A lot of end users will be checking your members area site from their phones, so, like the rest of your site, make sure to make your Menu Tabs bar responsive for this format. To make your Meny Tabs user friendly on mobile, use icons additionally to text for tabs, or even just icons without the text, as they will take less space on mobile screen, making them more attractive and easy to navigate for the end user. You could also use sticky side buttons      Redo without all the porny stuff   All Tabs on the Exoclick’s network are labeled with a contextual vertical, allowing only one product category to match the Tab’s labeled text to an advertiser’s offer. For example, the Tab ‘Dating’ only allows dating advertising offers. This way you as a Publisher can control the type of offers that are sent to the Tab, so for example if you have a Menu Tab for Games, only advertisers with Games offers will be given access to bid for the Tab. This ensures that your end users have a great experience on your site as they will be taken to an advertisers landing page that is relevant to the Tab they clicked on.   Advertisers target your Menus Tabs in their admin panel. The process is demonstrated below where Menu Tabs are displayed in our Marketplace. The available Tab verticals are displayed in a drop down menu, for easy targeting. Making Menu Tabs hugely popular with advertisers. There are various options including Dating, eCommerce, Games, Nutra, VoD, etc.     H2- Benefits of offering Menu Tabs on your Members Area site  Menu Tabs is a powerful and very effective advertising format, because each user that clicks on the Tab, is sent directly to the advertiser’s offers landing page. These users will purposefully search for relevant content, including advertising spaces such as Dating Menu Tabs. That means that when they click the Direct Links, they are most likely ready to make a purchase, generating high quality clicks that will most likely end up in a conversion. For you, as a Website Publisher, offering Menu Tabs to your Advertisers means:  #1 Attract more Advertisers: Menu Tabs are highly exclusive ad zones, unique to the one advertiser who pays for the ad spot, making them high visibility and high demand for advertisers. It doesn’t take up large real estate like a banner would, yet is an in demand ad zone from advertisers pushing specific verticals.  #2 Great end user experience: Menu Tabs are a non-disruptive ad format that fully integrates with your site and offer a smooth navigation experience to the end user. Also, because Members Area have limited ad spots, the end user won’t be bombarded with thousands of ads, but rather will naturally be attracted by these ad spots. This will directly affect your site’s user retention rates.   #3 Higher eCPC and revenues: Because your Menu Tab zones are now in high demand, they will become more competitive, which will bring higher bids, leading to higher eCPC and, in turn, creating a positive impact on your site’s revenues.  #4 Traffic Share and Bidding: There are two ways in which advertisers can target your Menu Tab ad zones: Bidding Campaigns or Traffic Share deals. This opens up plenty of opportunities for advertising testing and bidding, which means that you can maximize your click revenues.  H2- Tips for Publishers to test different Tab verticals  Tip! Enable relevant verticals: Because you can choose what verticals or categories to enable on your Menu Tab ad zones, you are in charge of opening up or limiting the options that you will give to your advertisers. Make sure that you enable verticals that are relevant to your site’s content so that your audience will be interested in your ad zones’ offers.  Tip! Tap into popular demand: Equally, although you still want to keep it somewhat relevant to your vertical, remember not to limit your advertisers too much: The more you limit, the less revenue avenues to tap into. Some of the most popular categories are Chat, VOD, Dating and Gaming. Experiment to find a balance between tabs for how verticals you want, so as not to have too many to drive traffic away from your site.  Tip! Play around with the design: As the site’s publisher, you have full control over the design of your Menu tabs ad zone. You can make your menu tab ad zones look as integrated with your site’s style, or as flashy as you want - It all depends on what experience you want to give to your end users.  Tip! Choose where your direct link zones will be: You can also choose where in the menu the direct link ads will be placed. In that regard, it might be a good idea to alternate your direct link with the tabs to your site’s native content within the menu, to promote a better user experience. You can also enable direct links practically in every ad zone on the site, outside of the menu itself.  Tip! Enable testing: On the Header text of each tab Direct Link, you can enable for the language to change depending on the user. Icons can also be used as headers instead of text.  Tip! Optimize per device: Make sure to set up your mobile and desktop Menu Tab ad zones independently, so that they are optimized to show their best on their specific device. That way you avoid stretched out or dodgy looking tabs that will not be appealing to the end user.  Next up we look at 2 Publishers who have Menu Tabs activated for the Chat, Gaming and Dating vertical. We looked at how much the Menu Tabs contributed to additional income over a 30 day period. We compared revenues for all ad formats except Menu Tabs and revenues for Menus Tabs. We compiled data for English Speaking GEOs specifically, since campaigns on these GEOs achieved a fairly big percentage of overall revenues, and also Worldwide.  H2- Case Study #1 (FuckBook -FOR OUR OWN REFERENCE ONLY)  These are the results that Publisher 1 achieved by including Menu Tabs in their ad campaigns, Worldwide and on English speaking GEOs:  WorldWide: * With the introduction of Menu Tabs globally, revenues increased by +22.10%. * 87.8% revenue of these global Menu Tabs ads came from Mobile, 8.8% from Desktop and 3.3% from Tablet. * Once the tabs were implemented globally, 69.26% revenue came from the Dating tab, 2.22% from the Games tab, and 28.52% from the Chat tab.  English Speaking GEOs: * With the introduction of Menu Tabs for English speaking GEOs, revenues increased by +20.24%. * For English speaking GEOs, 87.22% of this Menu Tabs revenue came from Mobile, 9.26% from Desktop and 3.52% from Tablet. * In English speaking countries, 4.17% revenue came from the Dating tab, 5.18% from the Games tab, and 90.65% from the Chat tab. Devices revenue breakdown Worldwide:	Devices revenue breakdown EG GEOs: 	 H2- Case Study #2 (TrafficMansion -FOR OUR OWN REFERENCE ONLY)  Here are the results for Publisher 2,Worldwide and on English speaking GEOs:  WorldWide: * With the introduction of Menu Tabs globally, overall revenues increased by +26.48%. * 82.77% of this Menu Tabs worldwide revenue came from Mobile, 24.84% from Desktop and 2.40% from Tablet. * Once the tabs were implemented globally, 62.56% revenue came from the Dating tab, 0.85% from the Games tab, and 36.59% from the Chat tab  English Speaking GEOs: * With the introduction of Menu Tabs for English speaking GEOs, the revenue increased by +23.26%. * 77.14% of this Menu Tabs EN speaking revenue came from Mobile, 20.18% from Desktop and 2.68% from Tablet * In English speaking countries, 3.23% revenue came from the Dating tab, 4.82% from the Games tab, and 91.95% from the Chat tab.   Devices revenue breakdown Worldwide:	Devices revenue breakdown EG GEOs: 	 Are you looking to increase your website revenue by 20% or more? Reach your account manager or our client care specialist and ask for advice here.

    If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More

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