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• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Anunciantes, Consejos, Editores, Fullpage Interstitial, Funcionalidades de la plataforma, Móvil, Native, Video, Web
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Publisher Case Study: Ad zone change: Instant Message to Video Slider

  

  Giles Hirst — Head of Communication

  November 18, 2020 — Case study, Consejos, Editores, Formatos de anuncios, Móvil, Video
  

  Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Senior Media Buyer

  October 22, 2020 — Anunciantes, Bidder, Case study, Consejos, Formatos de anuncios, Games, Móvil, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Anunciantes, Consejos, Dating, Formatos de anuncios, Funcionalidades de la plataforma, Games, Members traffic, Móvil, Web
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Anunciantes, Business intelligence, Formatos de anuncios, Investigación de mercado, Móvil, Pre-roll in-stream, Reports, Video
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• Publishers! Try our Fullpage Interstitial & Popunder combinations

  

  Giles Hirst — Head of Communication

  May 11, 2020 — Consejos, Editores, Formatos de anuncios, Funcionalidades de la plataforma, Móvil, Tutorial, Web
  

  The Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on the... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Anunciantes, Automation, Bidder, Business intelligence, Dating, Members traffic, Móvil, Web
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Compliance, Consejos, Formatos de anuncios, Google, Móvil, Push Notifications, Web
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

• Instant Message or Video Slider? 5 things you should know

  

  Giles Hirst — Head of Communication

  February 4, 2020 — Consejos, Editores, Formatos de anuncios, Móvil, Video, Web
  

  As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website.   Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Anunciantes, Business intelligence, Consejos, Dating, Editores, Formatos de anuncios, Games, Móvil, Video, Web
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

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