Business intelligence

• Publisher Case Study: Increase your revenues with the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  November 11, 2020 — Business intelligence, Case study, Fullpage Interstitial, Verleger, Werbeformate
  

  ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Business intelligence, Marktforschung, Mobile, Pre-roll in-stream, Reports, Video, Werbeformate, Werbetreibende
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• Make more revenues with less ad formats!

  

  Giles Hirst — Head of Communication

  July 20, 2020 — Business intelligence, Plattformfunktionen, Verleger, Werbeformate, Werbetreibende
  

  Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More

• ExoClick’s Ultimate Optimization Guide for Publishers

  

  Giles Hirst — Head of Communication

  June 8, 2020 — Ad blocking, Business intelligence, Empfehlungen, Google, Plattformfunktionen, Push Notifications, Verleger, Video, Werbeformate
  

  We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization!   1. Push... Read More

• Traffic increases and vertical tips during COVID-19

  

  Giles Hirst — Head of Communication

  April 8, 2020 — Affiliates, Business intelligence, Dating, Empfehlungen, Games, Marktforschung, Members traffic, Werbetreibende
  

  Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web, Werbetreibende
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

• Do Dating offers convert better during Valentine’s Day? Yes!

  

  Zara Mankoo — Publisher Account Manager - Members Area

  February 10, 2020 — Business intelligence, Dating, Members traffic, Werbetreibende
  

  February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Business intelligence, Dating, Empfehlungen, Games, Mobile, Verleger, Video, Web, Werbeformate, Werbetreibende
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Automation is here, don’t get left behind!

  

  Giles Hirst — Head of Communication

  November 6, 2019 — Affiliates, Automation, Bidder, Business intelligence, Plattformfunktionen, Werbetreibende
  

  In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More

• Push Notifications: Why is subscriber lifetime so important?

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Business intelligence, Case study, Push Notifications, Verleger, Werbeformate
  

  When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More

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