How to convert your online offers in Brazil with ExoClick
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil – leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly watched online, such as 2014 FIFA World Cup and 2016 Olympics, amongst others. As a result, the total online entertainment and media revenues in Brazil have been reported to rise at a compound annual growth rate (CAGR) of 10.2%, compared to average global growth of 5.0% compounded annually. Are you looking to increase your business’ revenues by advertising online offers in Brazil with ExoClick? Keep on reading to find out which are the most popular device types, verticals and their best performing ad formats. We round it up by giving you expert creative tips to take your campaigns to the next level!
How to convert online offers in Brazil with ExoClick: What are the best verticals?
Wondering what are the best verticals to convert offers in Brazil? Brazilian end users enjoy online content: With a total of 181.8M internet users, Brazil has the biggest online entertainment market in LATAM, followed by Mexico, Argentina, Colombia and Peru. To help you find out which verticals work best and how to convert online offers in Brazil, we have asked our Business Intelligence team to provide us with exclusive network stats – Here are ExoClick’s Network statistics for Brazil’s traffic sources impressions per device to help you understand what are the most popular devices in Brazil:
As we can see, Mobile is the most popular device for online offers in Brazil, followed by Desktop, and Tablet. This is mainly because, according to Slotegrator, Internet penetration in 2023 stands at 84.3%, compared to 65% in 2018, with 221.0M cellular mobile connections (102.4 percent of the total population). So, let’s have a look into the top 6 most popular verticals in Brazil: Live Streaming, online Gaming, online Dating, Casino, eCommerce and Nutra – Here is the impressions breakdown per vertical:
So, what are the best verticals to convert offers in Brazil? Continuing on, we will have a look at the CTR breakdown per ad format, per vertical!
Online Dating
To continue analizing what are the best verticals to convert offers in Brazil and what are the best ad formats to convert offers in Brazil, we will deep dive into each vertical, starting with Online Dating. Brazilian online dating revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.34%, resulting in a projected market volume of US$56.84M by 2027. Are you promoting dating offers in Brazil? Below is the CTR breakdown of the top performing ad formats in Brazil for the dating vertical:
Insight: Brazilian end users are very friendly people who are big on dating culture – They enjoy meeting new people and taking their time getting to know them. And, of course, a lot of them go online to find their potential new partner! Which means that online dating is very popular in this GEO.
Online Gambling
According to Statista, revenue for Gambling sites in Brazil is expected to show an annual growth rate (CAGR 2023-2027) of 20.00%, resulting in a projected market volume of €3.09BN by 2027. Are you looking to promote online Gambling offers in Brazil? Find the CTR breakdown of the top performing ad formats in Brazil for the gambling vertical:
Insight: Brazil used to have a thriving gambling industry, with Rio attracting visitors from around the world in the 1920s and 1930s to their luxurious casinos. However, gambling was deeply unpopular with religious and conservative Brazilians (Of which there were many), and the industry has suffered various bans throughout history, including the very new Sports Bettings regulation in 2023! – However, this long story of bans and regulations has turned Gambling and Sports fans online, making the online Gambling vertical a fairly popular one!
Online Gaming
The online gaming revenue in Brazil is expected to show an annual growth rate (CAGR 2023-2027) of 6.60%, resulting in a projected market volume of US$446.10M by 2027. Below are the top ad format CTRs for the online Gaming market in Brazil:
Insight: Brazil has one of the largest online Gaming markets in the world, and the biggest in LATAM. Because Videogames were not permitted for import into Brazil until the 1990s, which made them heavily taxed, a huge gray market developed around pirating games! When the internet became a part of Brazilian end users, they turned online to play their favorite games, making the online Gaming market a hugely profitable vertical.
Nutra
According to Statista, revenue for the Nutra vertical in Brazil is expected to show an annual growth rate (CAGR 2023-2028) of 11.85%, resulting in a projected market volume of US$6.25BN by 2028. Looking to promote Nutra or Health & Beauty offers in Brazil? Here are the CTRs for the top performing ad formats for the Nutra vertical in Brazil:
Insight: As stated above, Brazil’s middle class has been growing non-stop for the last few years, and so has disposable income, which triggered manufacturers to invest further to promote health and wellness products online in said GEO. So whilst this is still a growing vertical, it is a very promising one!
Live Streaming
According to Statista, Live Streaming revenues are expected to show an annual growth rate (CAGR 2023-2027) of 10.73%, resulting in a projected market volume of US$2.18BN by 2027. Here are the CTRs for the top performing ad formats for the Live Streaming vertical in Brazil:
Insight: Brazilian audiences enjoy watching online content, especially when it comes to their favorite influencers – Whether watching them simply chat with their audience, playing video games, or doing a podcast, this is a popular form of entertainment amongst Brazilian end users.
eCommerce
Revenue for the eCommerce vertical in Brazil is expected to show an annual growth rate (CAGR 2023-2027) of 14.07%, resulting in a projected market volume of US$71.68BN by 2027. Find below the CTR breakdown of the top performing ad formats in Brazil for the eCommerce vertical:
Insight: Brazil is the 12th largest market for eCommerce worldwide, as Brazilian shoppers embrace the convenience and special promotions offered through this medium, creating opportunities for your online business to explore new possibilities for customer loyalty! Though 2022 posed great challenges due to the global economic climate, eCommerce became one of the main channels for engaging the Brazilian consumer.
Tips on how to convert online offers in Brazil with ExoClick
TIP! Cultural values: There are a few factors that distinguish Brazilian end users from Europeans. For instance, Brazilian families tend to be very tight-knit, generally enjoying each other’s company and preferring spending time in each other’s company. Also, in general, Brazilian boys and girls are raised under traditional gender distinctions, which vary depending on whether they are located in urban and rural areas: While in urban areas, men and women are more likely to share the same decision making in families, in rural areas, Brazilian society is generally more patriarchal. Take this into consideration when writing your ad copy or designing your creatives!
TIP! Football! As it is widely known, Football is the most popular sport in Brazil and a prominent part of the country’s national identity – The Brazil national football team has won the FIFA World Cup five times, in 1958, 1962, 1970, 1994 and 2002. Once again, take this into consideration when building your ad campaigns, but also when you choose which offers to promote in this GEO. For instance, you may have several Sports Betting or Gaming offers in hand – It would make sense to choose a football based game than a wrestling based one in this case.
TIP! Mobile first! As we have seen above, a lot of Brazilian end users watch their online content through their phone, so make sure that you make your ads responsive for this format. For instance, if you are promoting your offers with Slider video ads, make sure to set the correct screen resolutions so that the ad shows well across all devices. Also, bear in mind that the characters or elements in the creative need to be easily seen on smaller screens, which means that the main elements need to be well centered, big enough, and not be surrounded by way too many more elements!
TIP! Localize your ads: Speak to your audience in their language. The main language in Brazil is Portuguese – But be careful! Brazilian Portuguese is different from Portuguese in Portugal, so make sure to choose the right variation in order to properly engage your audience. Also, Brazil has got numerous minority languages aside from Portuguese, including indigenous languages, such as Nheengatu (Which is a descendant of Tupi), and languages of more recent European and Asian immigrants, such as Italian, German and Japanese.
TIP! Test out ExoClick’s ad formats! What are the best ad formats to convert offers in Brazil? ExoClick offers a wide range of ad formats, including Video (Slider, In-Stream and Oustream), Banners (Including Multi-Format and RDAs), Native, Direct Links or Menu Tabs, Email Clicks (Especially if you are promoting Dating offers) and more – Make the most of all of them all by combining 2 or more ad formats within your campaigns!
TIP! Test out our Video ad-making service: Are you using video ad formats? Our free Video ad-making service is available for advertiser clients to use on ExoClick’s network. We produce video ads for all verticals. The video ads include texts and female voiceovers in several languages across the world. Get in touch with your account manager or our Customer Success team to start using this service!
TIP! Test out ExoClick’s Smart Bid feature: Test out our campaign pricing model that uses machine learning to analyze your campaign data and automatically determine the optimal price in real-time – Read more about this feature here.
Do you want to test out ExoClick’s expert tools to promote your online offers in Brazil or any other GEO, or need any more information on how to convert online offers in Brazil? Get in touch with your account manager or our Customer Success team here to learn about ExoClick’s best traffic sources!
