Inserzionisti
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5 ExoClick Network Stats from 2018
Giles Hirst — Head of Communication
January 16, 2019 — Ad formats, Dating, Inserzionisti, Native, Pre-roll in-stream, Push Notifications
Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Consigli, Dating, Inserzionisti, Members traffic, Ricerca di mercato
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad formats, Affiliates, Compliance, Dating, Desktop, Devices, Editori, email clicks, Funzionalita della piattaforma, Google, Inserzionisti, Members traffic, Mobile, Native, Targeting
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Ad formats, Consigli, Funzionalita della piattaforma, Inserzionisti, Ricerca di mercato
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Ad formats, Consigli, Inserzionisti, Pre-roll in-stream, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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7 Network Statistics Q3: Global RTB and Native Advertising on RTB
Giles Hirst — Head of Communication
November 15, 2018 — Ad formats, Devices, Inserzionisti, Native, Reports, RTB
In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More
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ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Ad formats, Compliance, Consigli, Funzionalita della piattaforma, Google, Inserzionisti, Tutorial
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
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5G and the future of online advertising
Giles Hirst — Head of Communication
November 12, 2018 — Ad blocking, Ad formats, Devices, Editori, Inserzionisti, Mobile
4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More
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Using the ExoClick Bidder: Two Case Studies
Giles Hirst — Head of Communication
November 5, 2018 — Affiliates, Consigli, Funzionalita della piattaforma, Inserzionisti, Tutorial
The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More
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How to create a Push Notifications campaign
Giles Hirst — Head of Communication
October 18, 2018 — Ad formats, Affiliates, Funzionalita della piattaforma, Inserzionisti, Tutorial
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More