Inserzionisti
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Affiliates, Consigli, Funzionalita della piattaforma, Inserzionisti, Non categorizzato, Tutorial, Video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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API Masterclass #1: Data Collection
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More
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7 ExoClick network statistics for Q1 2018
Giles Hirst — Head of Communication
June 6, 2018 — Ad formats, Affiliates, Dating, Desktop, Devices, Inserzionisti, Mobile, Native, Pre-roll in-stream, Ricerca di mercato
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More
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Pre-roll in-stream video format: campaign settings and our recommendations
Tatiana Grygorieva — Senior Advertiser Account Manager
May 18, 2018 — Ad formats, Consigli, Conversion tracking, Inserzionisti, Pre-roll in-stream, Video
How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More
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Third party conversion tracking
Giles Hirst — Head of Communication
April 26, 2018 — Affiliates, API, Conversion tracking, Funzionalita della piattaforma, Inserzionisti
One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More
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8 ExoClick network stats from 2017
Giles Hirst — Head of Communication
February 15, 2018 — Ad formats, Dating, Desktop, Devices, Editori, Inserzionisti, Members traffic, Mobile, Programmatic, Reports
2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More
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Dating Power
Giles Hirst — Head of Communication
February 14, 2018 — Dating, Inserzionisti, Members traffic, Reports, Ricerca di mercato
ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More
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Advertisers: 2018 is the year of user experience
Oliwia Kaluzynska — Head of Advertising
February 13, 2018 — Ad formats, Compliance, Google, Inserzionisti, Native, Pre-roll in-stream, Video
Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More
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Programmatic ad spend in Germany is on the rise
Giles Hirst — Head of Communication
January 31, 2018 — Inserzionisti, Mobile, Programmatic, Reports, Ricerca di mercato
According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More
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How Google’s new restrictions affect you as an Advertiser
Bryan McDonald — Head of Compliance
January 10, 2018 — Ad formats, Compliance, Google, Inserzionisti, Video
Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More
