Inserzionisti
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How to create Dynamic Keyword Insertions for Native ads
Giles Hirst — Head of Communication
August 23, 2019 — Ad formats, Affiliates, Dating, Inserzionisti, Native, Tutorial
Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More
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How to use video advertising to convert your offers
Giles Hirst — Head of Communication
August 2, 2019 — Ad formats, Affiliates, Consigli, Inserzionisti, Pre-roll in-stream, Retargeting, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More
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ExoClick’s Network Statistics Q2 2019
Giles Hirst — Head of Communication
July 22, 2019 — Ad formats, Bidder, Business intelligence, Editori, email clicks, Inserzionisti, Pre-roll in-stream, Reports
Each quarter our Business Intelligence team examines our network data. For Q2 we focussed on The Bidder, Video Advertising and Email Clicks, here are the results. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. In Q2 this year we saw an increase in new users month on month: Bidder Rules But what criteria are users... Read More
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API Global Routes Function Masterclass #1: Advertisers
In the first of this series of two blog posts, we will show you how to fetch data from our platform by using the new API Global routes function. The aim is to help you to analyse and multi-filter some selected statistics utilising examples from this spreadsheet which should copy to your Google Drive. The spreadsheet will get you started using the API with some examples and then later, when... Read More
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Tutorial: Setting up a Video Slider campaign
Juanma Cortes — Technical Support Specialist
July 1, 2019 — Ad formats, Funzionalita della piattaforma, Inserzionisti, Tutorial, Video
The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. This format is compelling for the end user, because the ad slides in from the right at the bottom of the page to catch their eye. The end user can click on the ad to go to your landing page. The Video Slider is fully responsive and works... Read More
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Affiliate Case Study: $9,736 profit promoting nutra in Thailand
Giles Hirst — Head of Communication
May 21, 2019 — Ad formats, Affiliates, Bidder, Blog, Case study, Consigli, Inserzionisti, Native
Affiliate Andy Simpson provides a case study to show how he targeted Thailand with nutra offers using ExoClick’s traffic sources. Campaign period: 1 Jan 2019- 10 April 2019 Offer: Various Nutra products Affiliate Network: dr.cash Advertising Network: ExoClick Ad format: Banner and Native GEO: Thailand Investment: $12,736 Total income: $22,472 Net profit: $9,736 ROI: 76% I kicked off the campaign at the start of 2019 with the aim... Read More
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How to use Multi-filtering with ExoClick’s API Global Routes
Juanma Cortes — Technical Support Specialist
May 13, 2019 — API, Consigli, Editori, Funzionalita della piattaforma, Inserzionisti, Sviluppatore, Tutorial
ExoClick has updated its platform API with some new features that allow you to automate statistics to be multi-filtered and cross-referencing of data. In this blog post we will give you an overview of the new features and code examples for Advertisers and Publishers to automate multi-filtering of some selected statistics. Here is an outline of the new API features: Flexibility: The new global routes provide you with much more... Read More
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Affiliate Case Study: ROI 52% with official Game of Thrones game
Giles Hirst — Head of Communication
May 7, 2019 — Ad formats, Affiliates, Case study, Consigli, Funzionalita della piattaforma, Games, Inserzionisti, Pre-roll in-stream, Targeting
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he used ExoClick’s traffic to generate a net profit of $250 in 10 days. Campaign period: 20 - 31 March 2019 Offer: Game of Thrones: Winter is Coming the official game (from CPA network Adspree Media) Ad Network: ExoClick Ad format: In-stream video GEO: Germany Investment: $480 Total income: $730 Net profit: $250 Conversions: 202 ROI: 52%... Read More
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Do you know what happens in 1 minute on the internet?
Giles Hirst — Head of Communication
May 6, 2019 — Company, Editori, Inserzionisti, Non categorizzato, Ricerca di mercato
ExoClick serves 4.86 million impressions and 2 million RTB queries! Check out what all the big internet platforms do in 1 minute. Read More
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ExoClick network statistics Q1
Giles Hirst — Head of Communication
April 25, 2019 — Ad formats, Affiliates, Business intelligence, Dating, Inserzionisti, Native, Push Notifications
Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More