• Рекламодатели
    • Members Area Рекламодателям
    • Email Marketing Рекламодатели
    • Инструменты рекламодателя
    • Programmatic
    • Отслеживание конверсий
  • Вебмастера
    • Members Area Паблишеры
    • Email Marketing Паблишеры
    • Campaign Manager
  • Ad форматы
  • О нас
    • Блог
    • Events
    • Careers
    • Associations
  • Помощь
    • ExoClick Academy
    • API
    • Documentation
    • Compliance
    • Положения
    • Свяжитесь с нами
  • ExoClick Ethical Channel
  • Регистрация
  • Войти
  • RU
    • English
    • Español
    • Français
    • Deutsch
    • Italiano
    • Português
    • 简体中文
Home » О нас » Блог

Blog

  • Publisher question: How can I increase my website’s eCPMs?

    Hengjie Li — Customer Success Manager

    June 30, 2025 — Publisher tips, Без категории
    In this blog, we will learn how to increase revenues with eCPMs, with tips from our expert Customer Success team!

    Cost Per Mille (CPM) is a pricing model in digital advertising where Advertisers pay a set amount for every 1,000 times their ad is displayed (an impression) on a webpage. The "Mille" comes from the Latin word for "thousand" and is a highly effective way for advertisers to make an impression. If you are a Publisher wondering how to increase revenues with eCPMs on your platform, read on for our... Read More

  • New! Introducing ExoClick Academy’s Advertising Advanced Course!

    Alice Naughton —

    June 25, 2025 — Advertiser tips, ExoClick Academy, Traffic Share
    ExoClick Academy’s Advertising Advanced Course

    Ready to take your ExoClick campaigns to the next level? We're thrilled to announce that experienced Advertisers can now increase their knowledge with the ExoClick Academy’s Advertising Advanced Course. This course is best for Advertisers who have completed the Beginner and Intermediate courses with the ExoClick Academy. If you are an experienced Advertiser with ExoClick and you are looking to perfect your strategies and maximize your ROI on the ExoClick... Read More

  • Account Manager tips for using Keywords on VOD campaigns

    Alice Naughton —

    June 11, 2025 — VoD, Возможности Платформы
    best practices for using Keywords on VoD offers

    ExoClick’s Keyword Targeting feature allows Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. If you would like to see the effect of Keyword Targeting, check out this Advertiser Case study, which puts Keyword Targeting to the test. In this article, we will dive into some of our Account Manager tips for using... Read More

  • Important change in Native image aspect ratios for your campaigns!

    Alice Naughton —

    June 4, 2025 — Native, Возможности Платформы, Рекламные Форматы
    Available Native image aspect ratios

    Native ads are an excellent way for you to seamlessly integrate your offer into a website's design. Compared to Banner ads, which often lead to ad blindness, Native ads allow users to engage with your advertisement more effectively. Recently, our Native ad format has improved even further. Before, you were limited to a 300x300px image size; now you can upload your creatives in a variety of sizes, and ExoClick's system... Read More

  • Advertising Case Study: How to successfully convert VOD offers with Keyword Targeting

    Alice Naughton —

    May 26, 2025 — Case study: Advertiser, VoD, Возможности Платформы
    How to successfully convert VOD offers with Keyword Targeting

    ExoClick’s Keyword Targeting feature allows VOD Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. To show you this tool’s effectiveness, here is an Advertiser Case Study on how to convert VOD offers with Keyword Targeting.  Our client’s strategy was to use: Branding Keywords and Category-Related Product Keywords to reach his CPA goal... Read More

  • Advertiser Case Study: Native Video Thumbs versus static images. Which performed the best?

    Anna Quiroga — Marketing Content Creator

    May 14, 2025 — Case study: Advertiser, Native
    Advertiser Case Study: Native video thumbs versus static images. Which performed the best?

    Native Video Thumbs are one of ExoClick’s latest innovations. This new video creative for the Native ad format helps Advertisers create more engaging dynamic creatives which still blend with the website’s look & feel, leading to higher CTRs, thus increasing conversions and reducing the overall campaign costs. To test out the benefits of Native ads with video, we will explore Native video versus static thumbnails: are Video Native ads more... Read More

  • Mastering iGaming Ads: Best Practices for Southeast Asia

    Alice Naughton —

    May 6, 2025 — Advertiser tips, Asia traffic, Casino
    iGaming Market in Southeast Asia

    If you are an Advertiser in the iGaming vertical, now is a great time for you to start looking to Tier 3 GEOs in Asia like the Philippines, Singapore, Thailand, and Vietnam, for your offers. Asia is home to over half of the world's population, which gives Advertisers a huge opportunity for brand growth and access to a diverse consumer base. So, read on to learn about the iGaming Market... Read More

  • Bring your ads to life: AI tools to animate Native Video Thumbnails

    Alice Naughton —

    April 23, 2025 — Advertiser tips, Artificial Inteligence, Video
    AI tools to animate Native Video Thumbnails

    Are you an Advertiser looking to make an impact on your Native ad zones? Well, incorporating Native Video Thumbnails can help you do that. In this article, we will look at AI tools to animate Native Video Thumbnails. So you can start creating short video loops or GIFs without a videographer! What are Native Video Thumbnails? Traditional Native thumbnails are the images displayed in Native ads. Instead, Native Video Thumbnails... Read More

  • Advertisers: How to effectively promote AI Dating offers 

    Anna Quiroga — Marketing Content Creator

    April 16, 2025 — Advertiser tips, Dating, Рекламные Форматы
    How to effectively promote AI Dating offers  Top GEOs for AI Dating offers Devices being targeted for AI Dating offers The top ad formats to target your AI Dating offers Best Practices for Creating Effective AI Dating Ad Campaigns

    AI is becoming more important in everyone's lives, especially the use of personified chatbots. One of the largest consumer growth areas are AI Dating platforms which have gained significant popularity among end users worldwide. In 2023, the global AI dating market was valued at $2.8 billion, and is expected to reach a milestone of $9.5 billion by 2028. Are you a Product Owner wanting to promote your AI Dating offers... Read More

  • Why become a Members Area Publisher as a Dating Product Owner?

    Anna Quiroga — Marketing Content Creator

    April 4, 2025 — Dating, Members Area, Publisher tips
    Members Area Publishers (1024 x 576 px)

    According to Statista, online Dating revenues are projected to reach $3.17bn in 2025, with an annual growth rate (CAGR 2025-2029) of 2.14%. The projected market volume is $3.45bn by 2029, with the number of users expected to amount to 462.5m. Are you a Product Owner profiting from this auspicious market and managing user acquisition campaigns? Discover why become a Members Area Publisher as a Dating Product Owner, and tart enhancing... Read More

  • « Older posts

Categories

  • Ad blocking
  • Ad Refresh
  • Ad security
  • Advertiser tips
  • Advertisers
  • Affiliates
  • API
  • Artificial Inteligence
  • Asia traffic
  • Async tags
  • Automation
  • Banners
  • Bidder
  • Business intelligence
  • Careers
  • Case study
  • Case study: Advertiser
  • Case Study: Publisher
  • Casino
  • Chinese traffic
  • Client Care
  • Company
  • Comparison
  • Compliance
  • Conversion tracking
  • Creator Content Platforms
  • CTA
  • Dating
  • Devices
  • Direct Links
  • DSA
  • eCommerce
  • email clicks
  • European traffic
  • ExoClick Academy
  • Fluid Player
  • Frequency Capping
  • Fullpage Interstitial
  • Games
  • GDPR
  • Google
  • Hackathon
  • HR
  • IAB
  • In Page Push Notification
  • In-Stream
  • Instant Message
  • Keyword targeting
  • LATAM traffic
  • Live Streaming
  • LiveCams
  • Members Area
  • Members traffic
  • Menu tabs
  • Mini Apps Monetization
  • Multi-Format Ads
  • Multicultural
  • Native
  • Neverblock
  • Neverblock
  • Nutra
  • Outstream
  • Payment/Funding Methods
  • Payments
  • Popunder
  • Pre-roll in-stream
  • Programmatic
  • Publisher tips
  • Push Notifications
  • Pуководство
  • Reports
  • Responsive Display Ads
  • Retargeting
  • RTB
  • Security
  • Slider
  • Smart Bid
  • Social Media traffic
  • Social Messenger Traffic
  • Sports Betting
  • Targeting
  • test
  • The Bidder
  • Tracking
  • Traffic Share
  • UK traffic
  • Ukraine
  • US traffic
  • Video
  • VoD
  • VR
  • Webinar
  • Wellbeing
  • Без категории
  • Блог
  • Вебмастера
  • Возможности Платформы
  • Интервью
  • исследования рынка
  • Мобильные
  • новичками
  • Разработчики
  • Рекламные Форматы
  • Сайт
  • события
  • чаевые

Latest news

  • ExoClick named as one of Europe’s top companies in the first ever ‘Ones to Watch’ list
  • ExoClick goes fully programmatic with RTB
  • ExoClick celebrates a decade of innovation

Upcoming events

  • ExoClick is attending Conversion Conf, Barcelona

    Рекламодатели

    • Members Area Рекламодателям
    • Email Marketing Рекламодатели
    • Инструменты рекламодателя
    • Programmatic
    • Отслеживание конверсий

    Вебмастера

    • Members Area Паблишеры
    • Email Marketing Паблишеры
    • Campaign Manager
    • Ad форматы

    О нас

    • Блог
    • Events
    • Careers
    • Associations
    • IWF Membership
    • Ethical Channel

    Помощь

    • ExoClick Academy
    • API
    • Documentation
    • Trust and Safety
    • Свяжитесь с нами

© 2025 ExoClick

  • facebook facebook
  • twitter twitter
  • linkedin linkedin
  • youtube youtube
  • instagram instagram

Privacy
  • Privacy Policy
  • Cookies Policy
  • Cookies Settings
  • GDPR Overview & Guidance
  • EU User Consent Policy
Legal
  • Legal Notice
  • Terms & Conditions
  • DSA
Compliance
  • Compliance
  • Guidelines
  • Copyright Report Form
Partners