未分类
-
Self-Service, Programmatic or Managed Services: Which is best for your iGaming goals?
Here at ExoClick, we are seasoned experts in the iGaming sector. We partner with the industry’s leading brands to drive high-converting results for their most ambitious offers. If you are an iGaming Product Owner or Advertiser, we offer three streamlined ways to scale your performance: through our intuitive Self-Service platform, Programmatically via OpenRTB, or through our Managed Services. Let’s explore these options so you can choose the best fit for... Read More
-
2026 FIFA World Cup: iGaming Campaign Strategy Insights!
FIFA's annual reports project total revenue to reach $10.9 billion by 2026. This marks a 56% increase compared to the $7 billion generated during the 2022 World Cup in Qatar. The 2026 tournament will take place from June 11 to July 19, 2026, and feature an expanded format with 16 additional teams, making it the largest World Cup in history. There will be 104 matches held in 16 cities across... Read More
-
The creative refresh: How ad creatives affect CTRs?
A common question we receive from our advertisers is: "Why did my CTR (Click Through Rate) drop after a few weeks? My campaigns were doing well when I started." Apart from the optimizations on your campaign settings, such as refining your targeting or filtering your traffic sources, your creatives actually play a key role in the game. The reason is simple: eye-catching creatives entice clicks. In this blog post, we... Read More
-
2026 Lunar New Year: Campaign tips for increased conversion
TL;DR The 2026 Chinese Lunar New Year is from February 17 to March 3, 2026 2026 is the Year of the Fire Horse, a rare event occurring every 60 years; Advertisers should use visuals featuring horses, fire, and the color red. Boost conversions by understanding the cultural values in China: Understanding significant symbolism and what’s taboo and acceptable to add to your campaign creatives. Check out our campaign tips to... Read More
-
How ExoClick Innovated in 2025
The digital advertising landscape continues to evolve rapidly, driven by legislative changes, technological advancements, and the ongoing battle against ad-blocking. So let’s take a look at how ExoClick innovated in 2025. Stay tuned for what our experts predict for the advertising market in 2026! ExoClick Celebrates 19 years in ad tech December 1st marks the 19th year of ExoClick! In 2025, ExoClick further cemented its position as an industry leader... Read More
-
Why maintaining a healthy CTR is key to maximizing your publisher revenue
Every click counts when it comes to growing your ad revenue. CTR (Click-Through Rate) directly impacts your eCPM (effective Cost Per Mille), which is how your earnings are calculated across different pricing models. Keeping your CTR healthy is therefore essential for maximizing your revenue. For more details, see our FAQ article: Calculating your earnings. In this post, we’ll walk you through how to check and monitor your CTR, as well... Read More
-
Advertiser Tips for a Successful Black Friday & Cyber Monday 2025
Black Friday & Cyber Monday, the US shopping events that exploded internationally around 2010, are set to begin on Friday, November 28, 2025. It marks a pivotal moment for Advertisers looking to make a massive impact in the final quarter. So, let’s explore how you can make the most out of one of the biggest events of the year. We will look into the essential Black Friday eCommerce and Cyber... Read More
-
Age verification is here and ExoClick has got you covered with AgeGO
The current state of online age verification laws Governments around the globe are introducing strict age verification laws to protect minors from age-restricted content and products. These laws don’t just apply to online businesses like iGaming and adult entertainment, but are also impacting social media, e-learning platforms and e-commerce websites that sell age-restricted products such as alcohol. Ignoring these laws can lead to significant penalties for businesses, along with reputational... Read More
-
Publisher question: How can I increase my website’s eCPMs?
Cost Per Mille (CPM) is a pricing model in digital advertising where Advertisers pay a set amount for every 1,000 times their ad is displayed (an impression) on a webpage. The "Mille" comes from the Latin word for "thousand" and is a highly effective way for advertisers to make an impression. If you are a Publisher wondering how to increase revenues with eCPMs on your platform, read on for our... Read More
-
Boost your website revenue with Video ads
Are you a Publisher looking to monetize your website traffic? In this article, we will look at how to boost your website revenue with Video ads. We will also dive into all the available Video ad formats on ExoClick and our Publishing Account Managers’ best practices for Publishers using Video ad placements that larger volume traffic sites also use. Why use Video ad formats? The ad spend in global Digital... Read More
