• How to leverage AI for Marketing activities with Jenny Gonzalez

    How to leverage AI for your Marketing activities

    Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More

  • Meet ExoClick’s Marketing Team: How to market an Ad Tech company

    ExoClick's Marketing Team How ExoClick's marketing team is structured Who works in ExoClick's marketing team Communicating ad tech platform features Marketing ad tech platform features How to market an ad tech brand ad tech platform marketing educating clients about ad tech features

    ExoClick is an innovative Ad Network based in Barcelona, Spain. With a multicultural team and an international client base spread around the globe, we continue leading the way within the Ad Tech industry. Because we operate within an ever-evolving sector, we are constantly developing new innovative platform features and solutions to help our Advertiser and Publisher clients to always keep ahead of the game. To come up with an effective... Read More

  • ‘Your success is our commitment’: Meet the ExoClick Customer Success Team!

    Customer Success Team

    ExoClick is an international innovative Ad Tech company which provides digital ad services to advertisers and publishers, helping them monetize their traffic and offers globally. With a client base that spreads across the globe, an instrumental part of the company is the Customer Success Team and Tech Support Team, which provides 24/7 multilingual assistance. Want to know more about this team and its wonderful members? Keep reading! Meet us: What's it... Read More

  • ExoClick’s Advertiser Keyword Targeting feature

    Advertiser Keyword Targeting feature
What is keyword targeting in advertising?
How to target specific keywords on an advertiser campaign
How to use keyword targeting effectively on my campaigns

    What is keyword targeting in online Advertising and how to use keyword targeting effectively on my campaigns? The Advertiser Keyword Targeting feature is an effective tool that will help you reach your preferred audiences through simple keyword associations. Many Advertisers use keyword targeting when they set up their campaigns to help them find ad zones that display similar content to the theme and vertical of their offer, to make their... Read More

  • Bidding Vs Traffic Share: When should I bid or buy a Traffic Share deal?

    When should i bid or buy a traffic share

    When it comes to buying ad space, Advertisers have two options: Bidding for ad zones or buying a Traffic Share Deal on a specific ad zone. In this article, we will answer the question 'When should I bid or buy a Traffic Share deal?'. Continue reading to learn more about the benefits of bidding campaigns and Traffic Share deals for Advertisers! What is Bidding in online advertising? Bidding is a... Read More

  • How to optimize Video ad campaigns with AI editors

    How to optimize Video ad campaigns with AI editors

    Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a... Read More

  • Account Manager tips on how to monetize Social Media traffic

    highest social media traffic times how to monetize Social Media traffic how to monetize social media audience monetize your social media audience create a social media channel for monetization how to monetize facebook page with ExoClick How to place Direct Links on a WhatsApp channel

    Social Media traffic typically consists of users who are highly engaged and interested in the content being shared, which often translates to higher conversion rates when they click on Advertiser Direct Links. In short, because this engaged audience is more likely to take action, it leads to higher revenues for you as a Publisher. In this article we tell you the main benefits of monetizing your Social Media traffic with... Read More

  • Enhanced Advertiser campaign setup in your Admin Panel

    Enhancing user experience Improve user experience Improve the filters section in campaign setup New ad server advertiser feature improvement Enhanced Advertiser campaign setup

    At ExoClick we strive to be an Ad Platform with great user experience! In our continuous effort to improve user experience on the ExoClick platform and enhancing Advertiser clients’ user experience, we’ve implemented key changes to the “Filters” section in the campaign setup in your Admin Panel, in order to aid Advertisers in configuring their campaigns quicker and easier. We tell you all about it in this article. To streamline... Read More

  • Create high quality Video ads with AI

    AI is the future of Video Advertising

    In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More

  • Meet the HR team: What is it like to work in Ad Tech?

    What is it like to work in Ad Tech?

    Human resources (HR) is a very important department in every industry. In part one we met some of our wonderful HR team members and learned about how ExoClick’s HR Department takes care of our amazing team, supporting new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe meaning that the HR Department is crucial to promoting a positive and... Read More