Case study

• Push Notifications: Why is subscriber lifetime so important?

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Ad format, Business intelligence, Case study, Publishers, Push Notifications
  

  When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More