ExoClick is a member of, or uses the services of the following associations and online solutions, with the objective of helping to keep the internet safe for children and provide a great online advertising experience for end users:
Internet Watch Foundation (IWF)
As an online business, ExoClick has zero tolerance towards any form of the exploitation and online harm of children. This is why ExoClick is a member of the Internet Watch Foundation (IWF.) The IWF is an independent not-for-profit organisation supported by the global internet industry and the European Commission. It works internationally to make the internet a safer place, by identifying and removing online child sexual abuse images and videos. Additionally the IWF offers the public a safe place to report suspected online child sexual abuse images and videos anonymously.
The IWF’s team of expert content analysts pro-actively search for child sexual abuse images and videos. Once discovered, the IWF compiles and maintains a list of URLs for individual webpages with child sexual abuse content called the IWF URL List. The list typically contains between 5,000 and 12,000 URLs every day with a daily ‘churn’ of content being added to the list and removed from the list as appropriate. Additionally, the IWF passes this information to the INHOPE network of hotlines across the world and works with the relevant police body in each country where the images and videos are discovered.
ExoClick’s membership involves help with funding the IWF as well as collaborating by using their URL list and their keywords list, which provides cryptic terms associated with child sexual abuse material. Additionally, ExoClick’s Compliance team will share any detections of URLs that feature child sexual abuse content for the IWF to review and alert relevant authorities.
WeProtect Global Alliance
WeProtect Global Alliance brings together governments, civil society, and the technology industry to tackle the growing threat of child sexual abuse online. ExoClick is one of over 200 global members who are committed to ending child sexual exploitation and abuse online. ExoClick has implemented the learnings in the Alliance’s frameworks, which provides guidance on understanding the issue of child sexual abuse online.
ExoClick believes that every child deserves to grow up in a safe digital environment, free from harm and exploitation. By working together with the WeProtect Global Alliance we can help develop effective solutions to prevent the spread of child sexual abuse material online and bring perpetrators to justice.
ExoClick, is a member of Adigital, the leading business association representing the Digital Economy in Spain. ExoClick is a Spanish company based in Barcelona and the company’s membership to Adigital will allow ExoClick to continue to strengthen its commitment to business innovation within the digital ecosystem.
Adigital represents over 525 innovative and transformative companies that believe in and work for the development of the economy based on the Internet, Digital Media and New Technologies. The organization brings together under the same umbrella large companies, SMEs and startups from very different sectors, united by a common goal: to create in Spain and Europe an optimal environment for the development and growth of the digital economy in order to achieve a more competitive, efficient and productive society.
Malvertising distribution via digital advertising is a continual battle for ad networks. ExoClick is determined to stop all forms of malvertising on its platform to protect publishers and end users from being exposed to malicious ads. Malvertising might happen on any ad network at some point in time, including industry giants such as Google. To detect suspicious forms of malvertising ExoClick’s Compliance Team uses a range of different tools to keep its network safe and clean. How ExoClick stops malvertising is by using several tools including the industry standard: AdSecure.
AdSecure is a 360 degree malvertising prevention and ad quality detection solution. This allows ExoClick to scan all ad creatives, links and landing pages for malvertising and non compliance. This occurs before a campaign goes live and the campaigns are subjected to further regular analysis whilst running on our network. AdSecure also checks ad creatives to see if they meet the industry IAB standards to ensure every creative is of optimal quality, and low enough in size to ensure a quick load time. By using AdSecure our publishers can have full confidence in knowing that we proactively seek out and stop malvertising, that the ads meet industry standards that are served own their websites and that all ads served by ExoClick are fully compliant with Google and the Better Ads Coalition. This ensures every end user has a safe and great experience viewing ads served by ExoClick.