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• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Ad format, Case study, Conselhos, CTA, Dating, Devices, Direct Links, eCommerce, Games, Menu tabs, Publishers, Web
  

  Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More

• Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs

  

  Giles Hirst — Head of Communication

  March 23, 2023 — Ad format, Case study, Direct Links, Menu tabs, Mobile, Publishers
  

  As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More

• Target Dating Sites with Members Area Traffic for your Valentine’s Day offers

  

  Anna Quiroga — Marketing Content Creator

  February 8, 2023 — Ad format, Anunciantes, Blog, Case study, Dating, Devices, Members traffic, Menu tabs, Mobile, Native, Reports, Targeting, Web
  

  Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More

• Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources

  

  Anna Quiroga — Marketing Content Creator

  February 2, 2023 — Ad format, Anunciantes, Bidder, Blog, Conselhos, Dating, Devices, eCommerce, Fullpage Interstitial, In Page Push Notification, In-Stream, Keyword targeting, Members traffic, Menu tabs, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, The Bidder, Web
  

  Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Ad format, Affiliates, Anunciantes, Bidder, Blog, Conselhos, Devices, eCommerce, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

• Members Area Publisher Case study: Increase revenues with Menu Tabs

  

  Anna Quiroga — Marketing Content Creator

  November 30, 2022 — Ad format, Blog, Case study, Dating, Devices, Members traffic, Menu tabs, Publishers, Web
  

  If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More