Étude de marché
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Annonceurs, Astuces, Dating, Étude de marché, Members traffic
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Étude de marché, Formats publicitaires, Push Notifications
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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7 ExoClick network statistics for Q1 2018
Giles Hirst — Head of Communication
June 6, 2018 — Affiliates, Annonceurs, Dating, Devices, Étude de marché, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Web
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More
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Dating Power
Giles Hirst — Head of Communication
February 14, 2018 — Annonceurs, Dating, Étude de marché, Members traffic, Reports
ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More
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Programmatic ad spend in Germany is on the rise
Giles Hirst — Head of Communication
January 31, 2018 — Annonceurs, Étude de marché, Mobile, Programmatic, Reports
According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More
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New data shows tablets had the highest CTR in Q3
Giles Hirst — Head of Communication
December 21, 2017 — Annonceurs, Devices, Étude de marché, Non classifié(e), Video
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Italian mobile internet users overtake desktop only users
According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%... Read More
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The 6 principles that create the best performing mobile ads
At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found... Read More
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US native digital display advertising set to reach over $22 billion in 2017
Giles Hirst — Head of Communication
March 28, 2017 — Étude de marché, Formats publicitaires, Mobile, Native
According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More
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China is more mobile than ever
Mobile internet in China has now pushed through the 50% threshold, according to the 39th China Internet Development Statistics Report, complied by the Chinese government agency responsible for the internet. As of December 2016, China had 731 million internet users. That figure represents 53.2 percent of China’s population, meaning that it is almost on par with the population of Europe: 743 million people. But, perhaps more impressively, 95 percent of... Read More