Author: Giles
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ExoClick launches In-Page Push Notifications Ad Format
Giles Hirst — Head of Communication
September 7, 2021 — Caractéristiquess de la plateforme, In Page Push Notification
ExoClick has launched a new display ad format called In-Page Push Notifications. Sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. As an end user views a Publisher’s webpage, the ad quickly fades... Read More
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6 Reasons you should target India with mobile video ads
Giles Hirst — Head of Communication
August 12, 2021 — Advertiser tips, Asia traffic, Business intelligence, Mobile, Video
#1 It’s a massive market India has one of the biggest online economies in the world and its potential grows every year as more people become connected to the internet. With a population of 1.37 billion, according to Statista, 50% (685 million people) had access to the internet in 2020. This also ranks the country as second in the world in terms of active internet users (behind China). #2 More... Read More
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Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Business intelligence, Formats publicitaires, Video
If you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
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New feature: Multi-Format Ad Statistics for Publishers
Giles Hirst — Head of Communication
July 23, 2021 — Formats publicitaires, Multi-Format Ads, Tutoriel
Publishers can now track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed in both the Statistics tab and the Dashboard: In the Statistics tab data is displayed for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New) In... Read More
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New feature: Targeting or blocking zones across whole sites
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
Giles Hirst — Head of Communication
July 15, 2021 — Advertiser tips, Business intelligence, Live Streaming, Members Area, Native
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveStreaming and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Advertiser tips, Caractéristiquess de la plateforme, Case study: Advertiser, Dating, European traffic, Native, Video
In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More
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Publishers! How does Outstream compare to Banner eCPMs & CTRs?
Giles Hirst — Head of Communication
June 22, 2021 — Business intelligence, Outstream, Publisher tips, Video
The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Advertiser tips, Business intelligence, Outstream, Video
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Euro & Copa América: Sports Betting CTRs and tips
Giles Hirst — Head of Communication
June 14, 2021 — Advertiser tips, Business intelligence, Sports Betting
Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More