Year: 2017
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US native digital display advertising set to reach over $22 billion in 2017
Giles Hirst — Head of Communication
March 28, 2017 — Formatos de anuncios, Investigación de mercado, Móvil, Native
According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More
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How Publishers and Advertisers can generate more revenues with Native Advertising
Giles Hirst — Head of Communication
March 1, 2017 — Formatos de anuncios, Funcionalidades de la plataforma, Native, Tutorial
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
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1 million ad campaigns – Infographic
ExoClick has approved 1 million ad campaigns on its global network since 2006, this is thanks to our vigilant Compliance Team who manually check every single ad campaign to ensure it meets our guidelines. The advertiser that ran our millionth approved campaign won 1,000 euros worth of ExoClick traffic! We thought it would be a great idea to collate some of the data we have gathered over the last 10... Read More
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Mobile World Congress: How to get the best out of the show and bar and restaurant recommendations
It is THE show for the mobile industry from 27 Feb to 2 March. Whether it is your first time or you are a seasoned visitor checkout our tips to ensure you generate some great business and know the best places to go in sunny Barcelona. Mobile World Congress is held on the outskirts of the city at la Fira Gran Via. Getting there If you are going to take... Read More
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PageFair Adblock report 2017
The latest report from PageFair shows that the number of devices using an ad blocker increased by 30% in 2016, with much of that increase coming from users in Asia-Pacific, where 16% now use ad blockers.. Adblocking on desktop and laptop devices in the USA has grown at a higher rate than the global average, at 18%, with the global average being 11%. However, on mobile the vast majority of... Read More
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Today is Google’s HTTPS Day – is your site secure?
ExoClick has been advising its global network of publishers to switch their URLs from HTTP to HTTPS for a while now, because as of today, Google Chrome will show a 'Not Secure' message next to the URL in the browser bar if the publisher site attempts to collect data, such as password requests or credit card information. However, it is expected that in the near future Google will penalise all... Read More
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China is more mobile than ever
Mobile internet in China has now pushed through the 50% threshold, according to the 39th China Internet Development Statistics Report, complied by the Chinese government agency responsible for the internet. As of December 2016, China had 731 million internet users. That figure represents 53.2 percent of China’s population, meaning that it is almost on par with the population of Europe: 743 million people. But, perhaps more impressively, 95 percent of... Read More
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What is RTB? And why you should use it…
Giles Hirst — Head of Communication
January 19, 2017 — Funcionalidades de la plataforma, Programmatic
Problem: An advertiser wants to reach a specific type of consumer via an ad on a publisher site, a publisher wants to sell that ad space to the highest bidder, and, a consumer wants to browse the publisher’s site and be targeted with ads that are relevant to him. What is the most efficient way for this to happen? Answer: Programmatic RTB How does it work? Let’s look at an... Read More
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ExoClick Compliance in 2017
We’ve listened to the concerns of all our clients over recent months and today we can introduce to you our new simplified guidelines! How do I ensure my campaigns get approved? If your campaigns contain Malware/Phishing, Browser Blockers/Ransomware, Auto Redirection or BackJacking then your campaigns will be rejected. These simply can not run on our network! We monitor campaigns 24/7 and we have sophisticated technology to help us prevent such... Read More
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4 Video banner advertising tips
The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the US, by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much more likely to capture and hold the consumer's attention. According to Adform's Digital Advertising Benchmark Report (2015) the average... Read More