Year: 2017
-
“Programmatic is the future of the digital ad industry.”
Benjamin Fonzé CEO and founder of ExoClick, is interviewed by the eShow Magazine and talks about ExoClick's new Ad Exchange. Click here to read the full interview. Read More
-
The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
-
Is your site ready for Google’s Mobile-First Index?
According to Google, sites that are prepared for the roll-out of Google’s mobile-first index will be indexed first. Right now, Google has just one index based on the desktop site. It creates signals based on Googlebot with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but that doesn't create a new index based on the the mobile site. Currently,... Read More
-
8 Native advertising tips for advertisers
Giles Hirst — Head of Communication
June 9, 2017 — Formatos de anuncios, Funcionalidades de la plataforma, Native
ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More
-
How lucky to be an affiliate in June!
If you are an affiliate marketer June is THE month for you! First off, Charles Ngo has released his ‘Ultimate Guide To Affiliate Marketing’ e book which is packed with in depth tips and latest trends to help guide you through the affiliate world. Whether you are a newbie or seasoned affiliate this guide is from the affiliate guru Charles himself, so you are bound to learn a lot. It... Read More
-
Italian mobile internet users overtake desktop only users
According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%... Read More
-
New survey reveals publishers are seeing rapid rise in Native ad revenues
A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More
-
ExoClick’s CEO & founder Benjamin Fonzé interviewed by the BBC
Giles Hirst — Head of Communication
April 27, 2017 — Uncategorized
ExoClick, the company that made more than $100 million with customers that Google did not want To succeed in the digital advertising industry you have a very big obstacle: Google. The technological giant accounts for the majority of ad sales and, along with Facebook, forms a duopoly difficult to beat. In the United States, for example, 75% of every spend on digital ads during 2015 went to one of these... Read More
-
Google Chrome might integrate Ad Blocking feature
Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More
-
The 6 principles that create the best performing mobile ads
At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found... Read More
