Author: Anna Quiroga
-
ExoClick: A multicultural work environment within the Ad Tech industry
ExoClick is an innovative Ad Network which provides two channels for advertisers and publishers to monetize their traffic and offers globally. With an international client base, ExoClick’s multicultural environment doesn’t just end with our clients, but rather, it extends to our team members, who in turn come from many different countries around the globe. This creates a very unique and diverse environment which allows for a unique creative exchange, as... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!
Anna Quiroga — Marketing Content Creator
September 14, 2022 — Advertiser tips, Business intelligence, Casino
Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More
-
How to maximize ROI with ExoClick’s Bidder and Conversion Tracking
Anna Quiroga — Marketing Content Creator
September 5, 2022 — Advertiser tips, Anleitung, Automation, Bidder, Case study: Advertiser, Conversion tracking, Plattformfunktionen
Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More
-
Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Advertiser tips, Anleitung, Outstream, Plattformfunktionen, Publisher tips, Slider, Video
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
-
Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Advertiser tips, Asia traffic, Business intelligence, Chinese traffic, Games, Marktforschung, Mobile, US traffic
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
-
Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Anleitung, Case Study: Publisher, Fluid Player, Live Streaming, Publisher tips, Video
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Advertiser tips, Business intelligence, Games, Plattformfunktionen
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
-
Cryptocurrency Funding and Payment Options Explained
Anna Quiroga — Marketing Content Creator
May 25, 2022 — Advertiser tips, Payment/Funding Methods, Payments, Publisher tips
In order to offer more accessibility options to advertisers and publishers around the world, ExoClick recently added USDC cryptocurrency as an available account funding method for advertisers and a payment method for publishers. In this blog post we explain the key benefits of crypto payments, transactional risks and crypto coin safety. What is Crypto currency? Cryptocurrency works as a digital medium of exchange through a computer network, based on blockchain.... Read More