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5 mobile facts that advertisers can’t ignore
Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know. Click on the links to go to the data/surveys. 1. Bigger than they thought Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! eMarketeer showed that mobile ad spend in... Read More
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Infographic: E-commerce Buying Habits
This fascinating infographic taken from a survey by VWO looks at US e-commerce buying habits. Here are some interesting stats: 54% of shoppers say they will purchase the products left in their cart if they are offered to them again at a discount price. 25% are willing to spend more in order to qualify for free shipping. 40% of of online shoppers have a shopping app installed on their mobile... Read More
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Business: ExoClick expands into the Russian market
ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More
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Mobile: 6 reasons why you should be advertising on mobile…
A feature in the UK's Guardian newspaper recently predicted that UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend by hitting £4.5bn in 2016. Smartphone adoption is growing each day, tablet sales are about to outstrip PC sales, devices are becoming even more powerful and the introduction of 4G for faster mobile internet connections means that the whole world is going... Read More
