Pesquisa de mercado
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US native digital display advertising set to reach over $22 billion in 2017
According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More
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China is more mobile than ever
Mobile internet in China has now pushed through the 50% threshold, according to the 39th China Internet Development Statistics Report, complied by the Chinese government agency responsible for the internet. As of December 2016, China had 731 million internet users. That figure represents 53.2 percent of China’s population, meaning that it is almost on par with the population of Europe: 743 million people. But, perhaps more impressively, 95 percent of... Read More
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Mobile internet use overtakes desktop for the first time
Giles Hirst — Head of Communication
November 2, 2016 — Mobile, Pesquisa de mercado, Reports, Sem categoria
For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More
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Latest UK mobile statistics and advertising data
Giles Hirst — Head of Communication
October 13, 2016 — Mobile, Pesquisa de mercado, Reports, Sem categoria
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
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US digital ad revenues grow 20 percent in 2015
The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.) The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high. Much of this growth is due to mobile, which increased 66 percent to... Read More
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By 2017 mobile ad spend to account for 44% of all digital ad spend
Mobile marketing intelligence company Warc has released new research which found that mobile ad spend reached $48bn globally in 2015, making up 30% of all internet ad spend. The research found unsurprisingly, that mobile ad spend has been doubling over the last two years, and by 2017 it is expected to account for 44% of all online ad spend reaching a massive $90bn. Warp found that desktop spending has stagnated... Read More
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Ofcom’s latest report examines the UK smartphone market…
UK Smartphones are the most popular device for getting online for the first time in the UK, according to industry monitor Ofcom. Ofcom's 2015 Communications Data Report found that 34% of adults use their smartphone within five minutes of waking up, with this figure rising to 49% of young adults in the 18-24 year old age group. Two-thirds of UK adults now have a smartphone, a significant rise from 39%... Read More
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5 mobile facts that advertisers can’t ignore
Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know. Click on the links to go to the data/surveys. 1. Bigger than they thought Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! eMarketeer showed that mobile ad spend in... Read More
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Infographic: E-commerce Buying Habits
This fascinating infographic taken from a survey by VWO looks at US e-commerce buying habits. Here are some interesting stats: 54% of shoppers say they will purchase the products left in their cart if they are offered to them again at a discount price. 25% are willing to spend more in order to qualify for free shipping. 40% of of online shoppers have a shopping app installed on their mobile... Read More
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Business: ExoClick expands into the Russian market
ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More