Native
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Affiliate Case Study: $9,736 profit promoting nutra in Thailand
Affiliate Andy Simpson provides a case study to show how he targeted Thailand with nutra offers using ExoClick’s traffic sources. Campaign period: 1 Jan 2019- 10 April 2019 Offer: Various Nutra products Affiliate Network: dr.cash Advertising Network: ExoClick Ad format: Banner and Native GEO: Thailand Investment: $12,736 Total income: $22,472 Net profit: $9,736 ROI: 76% I kicked off the campaign at the start of 2019 with the aim... Read More
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ExoClick network statistics Q1
Giles Hirst — Head of Communication
April 25, 2019 — Ad format, Affiliates, Anunciantes, Business intelligence, Dating, Native, Push Notifications
Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More
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5 ExoClick Network Stats from 2018
Giles Hirst — Head of Communication
January 16, 2019 — Ad format, Anunciantes, Dating, Native, Pre-roll in-stream, Push Notifications
Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad format, Affiliates, Anunciantes, Compliance, Dating, Devices, email clicks, Google, Members traffic, Mobile, Native, Opções da Plataforma, Publishers, Targeting, Web
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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7 Network Statistics Q3: Global RTB and Native Advertising on RTB
Giles Hirst — Head of Communication
November 15, 2018 — Ad format, Anunciantes, Devices, Native, Reports, RTB
In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More
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7 ExoClick network statistics for Q1 2018
Giles Hirst — Head of Communication
June 6, 2018 — Ad format, Affiliates, Anunciantes, Dating, Devices, Mobile, Native, Pesquisa de mercado, Pre-roll in-stream, Web
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More
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Native Interstitial and Native Exit: Tips
Ada Llorca — Head of Publishing
March 8, 2018 — Ad format, Compliance, Conselhos, Google, Mobile, Native, Opções da Plataforma, Publishers, Web
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
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Advertisers: 2018 is the year of user experience
Ada Llorca — Head of Publishing
February 13, 2018 — Ad format, Anunciantes, Compliance, Google, Native, Pre-roll in-stream, Video
Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More
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Publishers: 2018 is the year of user experience…
Ada Llorca — Head of Publishing
February 13, 2018 — Ad format, Compliance, Google, Native, Pre-roll in-stream, Publishers, Video
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
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6 publisher tips to optimise your digital advertising revenues
Ada Llorca — Head of Publishing
November 21, 2017 — Ad blocking, Ad format, Conselhos, Mobile, Native, Principiantes, Publishers
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More