Native
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How to create a Native campaign from scratch in just 5 steps with ExoClick
How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More
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Advertiser Case Study: Smart Bid is an effective strategy to turn losing campaigns into winners
Giles Hirst — Head of Communication
April 17, 2023 — Advertiser tips, Case study: Advertiser, Dating, Native, Smart Bid
Before reading this Smart Bid advertiser campaign case study, if you are not familiar with the Smart Bid automated bidding feature for advertisers, we recommend that you first read this article to help you better understand the pricing model feature. Then in this Smart Bid advertiser campaign case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature to deliver the results desired by... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Advertiser tips, Business intelligence, Members Area, Native
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Multi-Format Ads, Native, Opções da Plataforma, Publisher tips
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation, Bidder, Dating, Games, Live Streaming, Native, Opções da Plataforma, Tutorial, VoD
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Advertiser tips, Compliance, Dating, In Page Push Notification, Native, Opções da Plataforma
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, In Page Push Notification, Multi-Format Ads, Native, Opções da Plataforma, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 6 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Members Area Publishers! In Content Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Members Area, Native, Publisher tips
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Content Native, where a Native ad that appears like a dating profile,... Read More
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Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
Giles Hirst — Head of Communication
October 21, 2021 — Case Study: Publisher, Multi-Format Ads, Native, Opções da Plataforma, Publisher tips
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
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10 Native ad zone custom CSS ideas for Publishers
Juanma Cortes — Head of Technical Support
September 16, 2021 — Native, Opções da Plataforma, Publisher tips, Tutorial
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More