Native
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Native advertising tips for higher conversions
Giles Hirst — Head of Communication
October 28, 2019 — Affiliates, Anunciantes, Business intelligence, Conselhos, Native, Targeting
Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More
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Advertiser tips to convert Manga and Anime users
Giles Hirst — Head of Communication
October 22, 2019 — Ad format, Affiliates, Anunciantes, Conselhos, Dating, Games, Manga & Anime, Mobile, Native, Video
Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More
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Publishers! How to increase your Native advertising traffic value
Giles Hirst — Head of Communication
October 21, 2019 — Ad format, Business intelligence, Conselhos, Native, Publishers, Sem categoria
By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More
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How to create Dynamic Keyword Insertions for Native ads
Giles Hirst — Head of Communication
August 23, 2019 — Ad format, Affiliates, Anunciantes, Dating, Native, Tutorial
Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More
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Affiliate Case Study: $9,736 profit promoting nutra in Thailand
Affiliate Andy Simpson provides a case study to show how he targeted Thailand with nutra offers using ExoClick’s traffic sources. Campaign period: 1 Jan 2019- 10 April 2019 Offer: Various Nutra products Affiliate Network: dr.cash Advertising Network: ExoClick Ad format: Banner and Native GEO: Thailand Investment: $12,736 Total income: $22,472 Net profit: $9,736 ROI: 76% I kicked off the campaign at the start of 2019 with the aim... Read More
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ExoClick network statistics Q1
Giles Hirst — Head of Communication
April 25, 2019 — Ad format, Affiliates, Anunciantes, Business intelligence, Dating, Native, Push Notifications
Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More
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5 ExoClick Network Stats from 2018
Giles Hirst — Head of Communication
January 16, 2019 — Ad format, Anunciantes, Dating, Native, Pre-roll in-stream, Push Notifications
Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad format, Affiliates, Anunciantes, Compliance, Dating, Devices, email clicks, Google, Members traffic, Mobile, Native, Opções da Plataforma, Publishers, Targeting, Web
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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7 Network Statistics Q3: Global RTB and Native Advertising on RTB
Giles Hirst — Head of Communication
November 15, 2018 — Ad format, Anunciantes, Devices, Native, Reports, RTB
In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More
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7 ExoClick network statistics for Q1 2018
Giles Hirst — Head of Communication
June 6, 2018 — Ad format, Affiliates, Anunciantes, Dating, Devices, Mobile, Native, Pesquisa de mercado, Pre-roll in-stream, Web
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More