Blog

As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More

Facebook has announced that it intends to start forcing ads to appear to all users of its desktop website, even if they use ad-blocking software. The company said that they will do this by changing the way that advertising is loaded on the desktop version of the platform, making its ad units much more difficult for ad blockers to detect. According to the Interactive Advertising Bureau (IAB) 26% of U.S.... Read More

According to eMarketer installation of ad blockers on desktop is still increasing, up 48% to 45 million people in 2015, by the end of 2016 this will hit 63 million and rise to 77 million in 2017. But what exactly drives people to turn to ad blockers? Two new surveys have just been released that show some very interesting insights. Omnicom Media Group (OMG) surveyed a large sample group as... Read More

Following the launch of ExoClick's new pre-roll in-stream video ad format, here are some key insights into how the format works, the great potential it has to drive conversions, its payment model and analytics, how to maximise impact with content and calls to action and finally a useful checklist to help get you started when using this highly effective digital ad format.   1. It's more engaging Video advertising your... Read More

Every year ExoClick holds a Team Building event.  Off-site team building events bring people together by encouraging collaboration and teamwork with fun activities that help people see each other in a different light allowing them to connect on a deeper level. One of the most powerful reasons for team building is that company employees build skills including communication, planning, problem-solving and conflict resolution. Team bonding has a long term effect... Read More

After the Google I/O show that got all Android developers very excited, here is a summary of what is on Google's roadmap. Read on! Android Back in March, Google released a preview of its forthcoming Android N update. At I/O it revealed more info and uses that go beyond the preview version: - VR support via its Daydream platform - Automatic removal of less frequently used apps from the home... Read More

The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.) The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high. Much of this growth is due to mobile, which increased 66 percent to... Read More

Problem: You have several landing pages each promoting the same offer, using different creatives, different calls to action and you need to test them all using ExoClick’s traffic to find the best converting landing page in order to drive sales. Wouldn’t it be great to have an algorithm that would automatically send traffic to the best performing page? Well now you can with ExoClick’s new intelligent landing page traffic algorithms!... Read More

Mobile marketing intelligence company Warc has released new research which found that mobile ad spend reached $48bn globally in 2015, making up 30% of all internet ad spend. The research found unsurprisingly, that mobile ad spend has been doubling over the last two years, and by 2017 it is expected to account for 44% of all online ad spend reaching a massive $90bn. Warp found that desktop spending has stagnated... Read More

What are ad blockers? As its name suggests, an ad blocker simply hides all types of advertising on websites so that users of ad blockers will see a blank space where an ad would have been served. Ad blockers are installed as browser extensions. All major browsers have ad blockers available and with a few exceptions, these extensions are not developed by the browsers themselves. How do they work? Ad... Read More