Editori

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Ad formats, Case study, Consigli, CTA, Dating, Desktop, Devices, Direct Links, eCommerce, Editori, Games, Menu tabs
  

  Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More

• Free HTML video players compared: Fluid Player vs. Video.JS

  

  Anna Quiroga — Marketing Content Creator

  April 19, 2023 — Ad formats, Blog, Comparison, Editori, Fluid Player, Funzionalita della piattaforma, IAB, In-Stream, Outstream, Pre-roll in-stream, Video, VR
  

  With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More

• Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs

  

  Giles Hirst — Head of Communication

  March 23, 2023 — Ad formats, Case study, Direct Links, Editori, Menu tabs, Mobile
  

  As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More

• How to beat Adblockers: Monetize adblock traffic with ExoClick’s solutions

  

  Anna Quiroga — Marketing Content Creator

  March 21, 2023 — Ad blocking, Ad formats, Blog, Editori, Inserzionisti
  

  Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More

• Publishers: Here’s how to monetize social media groups with ExoClick!

  

  Anna Quiroga — Marketing Content Creator

  March 15, 2023 — Ad formats, Blog, Consigli, Dating, Editori, Social Messenger Traffic
  

  If you are a publisher and manage social media groups and messenger chats, it is definitely time to learn how to monetize social media groups! Your audience is highly active and engaged because your content reflects their hobbies or specific interests. They are always craving new content and entertainment, and by showing them sponsored messages promoting services related to these interests and hobbies, you could bring value to your community... Read More

• Native Advertising for Websites: ExoClick’s Flexible Ad Format

  

  Giles Hirst — Head of Communication

  February 28, 2023 — Ad formats, Consigli, Editori, Funzionalita della piattaforma, Multi-Format Ads, Native
  

  Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More

• Publishers! How to optimize video ad zones with ExoClick

  

  Giles Hirst — Head of Communication

  February 20, 2023 — Ad formats, Editori, In-Stream, Outstream, Pre-roll in-stream, Video
  

  When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More

• How ExoClick ensures quality traffic sources for your advertiser offers

  

  Bryan McDonald — Director of Compliance

  January 23, 2023 — Affiliates, Compliance, Editori, email clicks, Inserzionisti, Members traffic, Social Messenger Traffic, Traffic Share
  

  ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test. ExoClick’s quality traffic sources Digital... Read More

• Members Area Publisher Case study: Increase revenues with Menu Tabs

  

  Anna Quiroga — Marketing Content Creator

  November 30, 2022 — Ad formats, Blog, Case study, Dating, Desktop, Devices, Editori, Members traffic, Menu tabs
  

  If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More

• How ExoClick protects Publishers on our network

  

  Bryan McDonald — Director of Compliance

  November 17, 2022 — Client Care, Company, Compliance, Editori, Google, IAB, Security
  

  ExoClick’s Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor our advertisers’ campaigns, to... Read More

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