Editori
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The Manga and Anime Market is Big Business
Giles Hirst — Head of Communication
August 20, 2019 — Consigli, Editori, Funzionalita della piattaforma, Games, Manga & Anime, Neverblock, Pre-roll in-stream, Ricerca di mercato, Targeting, Video
ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime. Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More
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ExoClick’s Network Statistics Q2 2019
Giles Hirst — Head of Communication
July 22, 2019 — Ad formats, Bidder, Business intelligence, Editori, email clicks, Inserzionisti, Pre-roll in-stream, Reports
Each quarter our Business Intelligence team examines our network data. For Q2 we focussed on The Bidder, Video Advertising and Email Clicks, here are the results. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. In Q2 this year we saw an increase in new users month on month: Bidder Rules But what criteria are users... Read More
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Google rolls out Chrome ad blocking globally
Giles Hirst — Head of Communication
July 9, 2019 — Ad blocking, Ad formats, Compliance, Desktop, Editori, Funzionalita della piattaforma, Mobile
Back in February 2018, Google Chrome started blocking ads on websites that display non-compliant ads, as defined by the Coalition for Better Ads. The aim was to protect end users from annoying and harmful ad experiences in North America and Europe. On July 9th 2019 Chrome rolled out this initiative globally, meaning all websites viewed in the Chrome browser will be subject to these rules. Here is a quick recap... Read More
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Tutorial: How to set up a Video Slider ad zone
The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. The video is loaded through a VAST tag. The end user sees the ad slide in from the right at the bottom of the webpage. To ensure compliance the end user can close the ad. It is fully responsive and works on all browsers. The format is ideal... Read More
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How to use Multi-filtering with ExoClick’s API Global Routes
Juanma Cortes — Technical Support Specialist
May 13, 2019 — API, Consigli, Editori, Funzionalita della piattaforma, Inserzionisti, Sviluppatore, Tutorial
ExoClick has updated its platform API with some new features that allow you to automate statistics to be multi-filtered and cross-referencing of data. In this blog post we will give you an overview of the new features and code examples for Advertisers and Publishers to automate multi-filtering of some selected statistics. Here is an outline of the new API features: Flexibility: The new global routes provide you with much more... Read More
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Do you know what happens in 1 minute on the internet?
Giles Hirst — Head of Communication
May 6, 2019 — Company, Editori, Inserzionisti, Non categorizzato, Ricerca di mercato
ExoClick serves 4.86 million impressions and 2 million RTB queries! Check out what all the big internet platforms do in 1 minute. Read More
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Masterclass for publishers: Using push notifications from multiple networks
Juanma Cortes — Technical Support Specialist
February 13, 2019 — Ad formats, Editori, Push Notifications, Tutorial
Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks. How does it work? ExoClick offers different integration methods... Read More
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Technical Support Specialist
January 24, 2019 — Affiliates, Editori, Inserzionisti, Security, Tutorial
Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More
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Using VAST to show ExoClick ads
Juanma Cortes — Technical Support Specialist
January 17, 2019 — Ad formats, Editori, Funzionalita della piattaforma, Pre-roll in-stream, Video
What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad formats, Affiliates, Compliance, Dating, Desktop, Devices, Editori, email clicks, Funzionalita della piattaforma, Google, Inserzionisti, Members traffic, Mobile, Native, Targeting
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More