Editori
-
Publishers! New ad format: 900×250 footer banner
Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More
-
Google to mark HTTP webpages as “not secure”
From the 1st of July 2018 Google will begin marking all HTTP websites and webpages as "not secure". This change will coincide with the release of their updated browser, Chrome 68. The marking will appear within the URL browser navigation bar at the top and will look like this: You can find additional information on Googles security blog article here: So what will this mean? Google has been actively leading the market... Read More
-
3 easy steps to integrate in-stream advertising with Fluid Player
Juanma Cortes — Tech Guru
June 27, 2018 — Consigli, Editori, Pre-roll in-stream, Sviluppatore, Tutorial, Video
ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More
-
Top 5 HTML video players
Giles Hirst — Head of Communication
March 21, 2018 — Ad formats, Consigli, Editori, Pre-roll in-stream, Video
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
-
Native Interstitial and Native Exit: Tips
Ada Llorca — Head of Publishing
March 8, 2018 — Ad formats, Compliance, Consigli, Desktop, Editori, Funzionalita della piattaforma, Google, Mobile, Native
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
-
8 ExoClick network stats from 2017
Giles Hirst — Head of Communication
February 15, 2018 — Ad formats, Dating, Desktop, Devices, Editori, Inserzionisti, Members traffic, Mobile, Programmatic, Reports
2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More
-
Publishers: 2018 is the year of user experience…
Ada Llorca — Head of Publishing
February 13, 2018 — Ad formats, Compliance, Editori, Google, Native, Pre-roll in-stream, Video
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
-
6 publisher tips to optimise your digital advertising revenues
Ada Llorca — Head of Publishing
November 21, 2017 — Ad blocking, Ad formats, Consigli, Editori, Mobile, Native, Neofiti
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
-
How to use ExoClick’s Platform API v2
Juanma Cortes — Tech Guru
October 18, 2017 — API, Consigli, Editori, Funzionalita della piattaforma, Inserzionisti, Tutorial
ExoClick has just updated its platform API to version 2. This latest version allows you to automate every single feature inside ExoClick’s admin panel. You can use the API for simple processes such as automating repetitive tasks to save you time to more complex projects such as changing banner creatives on the fly. This blog post will show you how to use ExoClick’s API along with some automation examples to... Read More
-
New regional targeting features
Giles Hirst — Head of Communication
September 5, 2017 — Consigli, Editori, Funzionalita della piattaforma, Inserzionisti, Targeting
ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > General Targeting, when creating/editing a campaign,... Read More
