Editori
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How to use Multi-filtering with ExoClick’s API Global Routes
Juanma Cortes — Technical Support Specialist
May 13, 2019 — API, Consigli, Editori, Funzionalita della piattaforma, Inserzionisti, Sviluppatore, Tutorial
ExoClick has updated its platform API with some new features that allow you to automate statistics to be multi-filtered and cross-referencing of data. In this blog post we will give you an overview of the new features and code examples for Advertisers and Publishers to automate multi-filtering of some selected statistics. Here is an outline of the new API features: Flexibility: The new global routes provide you with much more... Read More
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Do you know what happens in 1 minute on the internet?
Giles Hirst — Head of Communication
May 6, 2019 — Company, Editori, Inserzionisti, Non categorizzato, Ricerca di mercato
ExoClick serves 4.86 million impressions and 2 million RTB queries! Check out what all the big internet platforms do in 1 minute. Read More
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Masterclass for publishers: Using push notifications from multiple networks
Juanma Cortes — Technical Support Specialist
February 13, 2019 — Ad formats, Editori, Push Notifications, Tutorial
Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks. How does it work? ExoClick offers different integration methods... Read More
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Technical Support Specialist
January 24, 2019 — Affiliates, Editori, Inserzionisti, Security, Tutorial
Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More
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Using VAST to show ExoClick ads
Juanma Cortes — Technical Support Specialist
January 17, 2019 — Ad formats, Editori, Funzionalita della piattaforma, Pre-roll in-stream, Video
What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad formats, Affiliates, Compliance, Dating, Desktop, Devices, Editori, email clicks, Funzionalita della piattaforma, Google, Inserzionisti, Members traffic, Mobile, Native, Targeting
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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5G and the future of online advertising
Giles Hirst — Head of Communication
November 12, 2018 — Ad blocking, Ad formats, Devices, Editori, Inserzionisti, Mobile
4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More
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Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More
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How to create a Push Notification ad zone
Giles Hirst — Head of Communication
October 18, 2018 — Ad formats, Editori, Funzionalita della piattaforma, Tutorial
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More
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Publishers! New ad format: 900×250 footer banner
Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More