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Editori

  • How ExoClick ensures quality traffic sources for your advertiser offers

    Bryan McDonald — Director of Compliance

    January 23, 2023 — Compliance, Editori, Inserzionisti, Traffic Share
    How ExoClick ensures high quality traffic sources for your advertiser offers

    ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. ExoClick’s quality traffic sources ExoClick’s traffic sources consist of Premium and Run of Network (RON). Let's... Read More

  • Members Area Publisher Case study: Increase revenues with Menu Tabs

    Anna Quiroga — Marketing Content Creator

    November 30, 2022 — Ad formats, Blog, Case study, Dating, Desktop, Devices, Editori, Members traffic, Menu tabs
    If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates into a healthy revenue flow for you.  H2- What are Menu Tabs?  Menu Tabs are placed in the menu section of a Members Area Publisher's website and are monetized with direct links. After clicking on the Menu Tab, the user will be taken to the advertiser's Landing Page. The Menu Tabs' pricing model is CPC and the traffic can be bought by advertisers as well as bidding on flat deals. Find an example of Menu Tabs below:  Redo a bit Remember! A lot of end users will be checking your members area site from their phones, so, like the rest of your site, make sure to make your Menu Tabs bar responsive for this format. To make your Meny Tabs user friendly on mobile, use icons additionally to text for tabs, or even just icons without the text, as they will take less space on mobile screen, making them more attractive and easy to navigate for the end user. You could also use sticky side buttons   Redo without all the porny stuff All Tabs on the Exoclick’s network are labeled with a contextual vertical, allowing only one product category to match the Tab’s labeled text to an advertiser’s offer. For example, the Tab ‘Dating’ only allows dating advertising offers. This way you as a Publisher can control the type of offers that are sent to the Tab, so for example if you have a Menu Tab for Games, only advertisers with Games offers will be given access to bid for the Tab. This ensures that your end users have a great experience on your site as they will be taken to an advertisers landing page that is relevant to the Tab they clicked on.  Advertisers target your Menus Tabs in their admin panel. The process is demonstrated below where Menu Tabs are displayed in our Marketplace. The available Tab verticals are displayed in a drop down menu, for easy targeting. Making Menu Tabs hugely popular with advertisers. There are various options including Dating, eCommerce, Games, Nutra, VoD, etc.  H2- Benefits of offering Menu Tabs on your Members Area site Menu Tabs is a powerful and very effective advertising format, because each user that clicks on the Tab, is sent directly to the advertiser’s offers landing page. These users will purposefully search for relevant content, including advertising spaces such as Dating Menu Tabs. That means that when they click the Direct Links, they are most likely ready to make a purchase, generating high quality clicks that will most likely end up in a conversion. For you, as a Website Publisher, offering Menu Tabs to your Advertisers means: #1 Attract more Advertisers: Menu Tabs are highly exclusive ad zones, unique to the one advertiser who pays for the ad spot, making them high visibility and high demand for advertisers. It doesn’t take up large real estate like a banner would, yet is an in demand ad zone from advertisers pushing specific verticals. #2 Great end user experience: Menu Tabs are a non-disruptive ad format that fully integrates with your site and offer a smooth navigation experience to the end user. Also, because Members Area have limited ad spots, the end user won’t be bombarded with thousands of ads, but rather will naturally be attracted by these ad spots. This will directly affect your site’s user retention rates.  #3 Higher eCPC and revenues: Because your Menu Tab zones are now in high demand, they will become more competitive, which will bring higher bids, leading to higher eCPC and, in turn, creating a positive impact on your site’s revenues. #4 Traffic Share and Bidding: There are two ways in which advertisers can target your Menu Tab ad zones: Bidding Campaigns or Traffic Share deals. This opens up plenty of opportunities for advertising testing and bidding, which means that you can maximize your click revenues. H2- Tips for Publishers to test different Tab verticals Tip! Enable relevant verticals: Because you can choose what verticals or categories to enable on your Menu Tab ad zones, you are in charge of opening up or limiting the options that you will give to your advertisers. Make sure that you enable verticals that are relevant to your site’s content so that your audience will be interested in your ad zones’ offers. Tip! Tap into popular demand: Equally, although you still want to keep it somewhat relevant to your vertical, remember not to limit your advertisers too much: The more you limit, the less revenue avenues to tap into. Some of the most popular categories are Chat, VOD, Dating and Gaming. Experiment to find a balance between tabs for how verticals you want, so as not to have too many to drive traffic away from your site. Tip! Play around with the design: As the site’s publisher, you have full control over the design of your Menu tabs ad zone. You can make your menu tab ad zones look as integrated with your site’s style, or as flashy as you want - It all depends on what experience you want to give to your end users. Tip! Choose where your direct link zones will be: You can also choose where in the menu the direct link ads will be placed. In that regard, it might be a good idea to alternate your direct link with the tabs to your site’s native content within the menu, to promote a better user experience. You can also enable direct links practically in every ad zone on the site, outside of the menu itself. Tip! Enable testing: On the Header text of each tab Direct Link, you can enable for the language to change depending on the user. Icons can also be used as headers instead of text. Tip! Optimize per device: Make sure to set up your mobile and desktop Menu Tab ad zones independently, so that they are optimized to show their best on their specific device. That way you avoid stretched out or dodgy looking tabs that will not be appealing to the end user. Next up we look at 2 Publishers who have Menu Tabs activated for the Chat, Gaming and Dating vertical. We looked at how much the Menu Tabs contributed to additional income over a 30 day period. We compared revenues for all ad formats except Menu Tabs and revenues for Menus Tabs. We compiled data for English Speaking GEOs specifically, since campaigns on these GEOs achieved a fairly big percentage of overall revenues, and also Worldwide. H2- Case Study #1 (FuckBook -FOR OUR OWN REFERENCE ONLY) These are the results that Publisher 1 achieved by including Menu Tabs in their ad campaigns, Worldwide and on English speaking GEOs: WorldWide: * With the introduction of Menu Tabs globally, revenues increased by +22.10%. * 87.8% revenue of these global Menu Tabs ads came from Mobile, 8.8% from Desktop and 3.3% from Tablet. * Once the tabs were implemented globally, 69.26% revenue came from the Dating tab, 2.22% from the Games tab, and 28.52% from the Chat tab. English Speaking GEOs: * With the introduction of Menu Tabs for English speaking GEOs, revenues increased by +20.24%. * For English speaking GEOs, 87.22% of this Menu Tabs revenue came from Mobile, 9.26% from Desktop and 3.52% from Tablet. * In English speaking countries, 4.17% revenue came from the Dating tab, 5.18% from the Games tab, and 90.65% from the Chat tab. Devices revenue breakdown Worldwide: Devices revenue breakdown EG GEOs: H2- Case Study #2 (TrafficMansion -FOR OUR OWN REFERENCE ONLY) Here are the results for Publisher 2,Worldwide and on English speaking GEOs: WorldWide: * With the introduction of Menu Tabs globally, overall revenues increased by +26.48%. * 82.77% of this Menu Tabs worldwide revenue came from Mobile, 24.84% from Desktop and 2.40% from Tablet. * Once the tabs were implemented globally, 62.56% revenue came from the Dating tab, 0.85% from the Games tab, and 36.59% from the Chat tab English Speaking GEOs: * With the introduction of Menu Tabs for English speaking GEOs, the revenue increased by +23.26%. * 77.14% of this Menu Tabs EN speaking revenue came from Mobile, 20.18% from Desktop and 2.68% from Tablet * In English speaking countries, 3.23% revenue came from the Dating tab, 4.82% from the Games tab, and 91.95% from the Chat tab. Devices revenue breakdown Worldwide: Devices revenue breakdown EG GEOs: Are you looking to increase your website revenue by 20% or more? Reach your account manager or our client care specialist and ask for advice here.

    If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More

  • How ExoClick protects Publishers on our network

    Bryan McDonald — Director of Compliance

    November 17, 2022 — Client Care, Company, Compliance, Editori, Google, IAB, Security
    Website publishers

    ExoClick’s Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor our advertisers’ campaigns, to... Read More

  • Why are the IAB Standards important?

    Bryan McDonald — Director of Compliance

    September 29, 2022 — Ad security, Blog, Compliance, Editori, IAB, Inserzionisti
    IAB Standards

    The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More

  • Publisher Case Study: How to Beat AdBlockers with Popunder In-Line Code

    Giles Hirst — Head of Communication

    September 12, 2022 — Ad blocking, Editori
    adblocking by end users

    According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was estimated at 37 percent.  Globally, adblocking by end users costs publishers and advertisers billions of dollars and the losses are growing year on year. Technically... Read More

  • New feature: Call To Action & Friendly URL for video formats!

    Anna Quiroga — Marketing Content Creator

    July 21, 2022 — Ad formats, Blog, CTA, Editori, Inserzionisti, Outstream, Pre-roll in-stream, Video
    CTA Call To Action for Video Formats

    Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More

  • ExoClick’s ad creative making service for Online Games offers 

    Anna Quiroga — Marketing Content Creator

    June 20, 2022 — Ad formats, Blog, Editori, Fullpage Interstitial, Games, In Page Push Notification, Inserzionisti, Native, Outstream, Push Notifications, Responsive Display Ads
    Ad creative making service for online games

    According to Statista, in 2020, the global online gaming market generated approximately 21.1 billion U.S. dollars in revenues and the number of users is expected to rise to 1.3 billion users by 2026. ExoClick recently released its free to download Ultimate Guide to Online Games Offers to help advertisers maximize their ROI for Online Games offers using ExoClick’s traffic sources and large range of ad formats. The Guide also includes... Read More

  • Fluid Player New Update! Live Stream Video Ads

    Anna Quiroga — Marketing Content Creator

    June 10, 2022 — Case study, Editori, Inserzionisti, Non categorizzato, Pre-roll in-stream, Video
    Fluid Player New Update! Live stream video Ads

    Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike.  The free open source HTML 5 video player Fluid Player has been serving streaming... Read More

  • Image Site Publisher Case studies: Fullpage Interstitial

    Giles Hirst — Head of Communication

    June 8, 2022 — Ad formats, Case study, Editori, Fullpage Interstitial
    Fullpage Interstitial ad format for Publishers

    If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More

  • Cryptocurrency Funding and Payment Options Explained

    Anna Quiroga — Marketing Content Creator

    May 25, 2022 — Editori, Inserzionisti, Payments, test
    Cryptocurrency Funding and Payment Options explained

    In order to offer more accessibility options to advertisers and publishers around the world, ExoClick recently added USDC cryptocurrency as an available account funding method for advertisers and a payment method for publishers. In this blog post we explain the key benefits of crypto payments, transactional risks and crypto coin safety. What is Crypto currency? Cryptocurrency works as a digital medium of exchange through a computer network, based on blockchain.... Read More

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