Editori
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Publisher Case study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Ad formats, Case study, Editori, Multi-Format Ads
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More
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Multi-Format Ads Guide for Publishers
Giles Hirst — Head of Communication
May 13, 2021 — Ad formats, Consigli, Editori, Funzionalita della piattaforma, Multi-Format Ads
Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment. Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More
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Benefits of Preloading Fullpage Interstitial Ads
The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More
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Get faster banner ad load times with Asynchronous Tags
Juanma Cortes — Technical Coordinator
April 26, 2021 — Consigli, Editori, Funzionalita della piattaforma, Tutorial
ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More
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Publishers! 5 successful Outstream ad zone implementations
Ada Llorca — Head of Publishing
March 23, 2021 — Ad formats, Case study, Consigli, Desktop, Editori, Outstream, Video
The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More
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Publisher Guide to Outstream video
With the explosion of TikTok, Reels and the dominance of video traffic online the whole world is embracing video. The Outstream Video ad format is a game changer for publishers because it allows you to put video ads on your site where ever you want! This guide will explain: How is Outstream displayed? Outstream benefits to Publishers Outstream best practices Outstream ad zone creation How is Outstream displayed? The Outstream... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Consigli, Desktop, Editori, Fullpage Interstitial, Funzionalita della piattaforma, Inserzionisti, Mobile, Native, Video
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Publisher Case Study: Ad zone change: Instant Message to Video Slider
Giles Hirst — Head of Communication
November 18, 2020 — Ad formats, Case study, Consigli, Editori, Mobile, Video
Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More
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Publisher Case Study: Increase your revenues with the Fullpage Interstitial
Giles Hirst — Head of Communication
November 11, 2020 — Ad formats, Business intelligence, Case study, Editori, Fullpage Interstitial
ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Ad formats, Case study, Consigli, Desktop, Editori, Funzionalita della piattaforma, Native
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More