Case study

• Members Area Publisher Case study: Increase revenues with Menu Tabs

  

  Anna Quiroga — Marketing Content Creator

  November 30, 2022 — Ad formats, Blog, Case study, Dating, Desktop, Devices, Editori, Members traffic, Menu tabs
  

  If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More

• The fundamentals of video advertising campaigns with ExoClick

  

  Giles Hirst — Head of Communication

  November 16, 2022 — Affiliates, Bidder, Case study, Consigli, Inserzionisti, Outstream, Pre-roll in-stream, Video
  

  "I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video advertising traffic will help you maximize your video campaigns with ExoClick. In this blog... Read More

• Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame

  

  Anna Quiroga — Marketing Content Creator

  October 31, 2022 — Ad formats, Blog, Case study, Compliance, Desktop, IAB, Inserzionisti, Mobile
  

  Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More

• Advertiser Case Study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Ad formats, Case study, CTA, Games, Inserzionisti, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!

  

  Anna Quiroga — Marketing Content Creator

  September 14, 2022 — Ad formats, Blog, Case study, Desktop, Devices, Fullpage Interstitial, In Page Push Notification, Inserzionisti, Members traffic, Mobile, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking
  

  Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Automation, Bidder, Case study, Conversion tracking, Inserzionisti, Tracking
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Automation, Bidder, Case study, Consigli, Dating, Games, Inserzionisti, Native
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

• In-Stream Video Advertiser Case Study: 220% ROI for eCommerce Nutra Offer

  

  Giles Hirst — Head of Communication

  June 14, 2022 — Ad formats, Case study, Consigli, eCommerce, Inserzionisti, Pre-roll in-stream, Video
  

  Using ExoClick's video ad making service  In this In-stream video advertiser case study, an ExoClick advertiser wanted to convert a Nutra offer to the Indian market via his eCommerce website, Nutra is a very popular vertical with consumers in India. The advertiser had never tried video advertising before and was advised by his account manager that In-stream video could convert well for his product as it has a high CTR.... Read More

• Fluid Player New Update! Live Stream Video Ads

  

  Anna Quiroga — Marketing Content Creator

  June 10, 2022 — Case study, Editori, Inserzionisti, Non categorizzato, Pre-roll in-stream, Video
  

  Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike.  The free open source HTML 5 video player Fluid Player has been serving streaming... Read More

• Image Site Publisher Case studies: Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  June 8, 2022 — Ad formats, Case study, Editori, Fullpage Interstitial
  

  If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More

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