Case study
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Adness Case Study: How to target Members Area sites with RTB programmatic ads
Anna Quiroga — Marketing Content Creator
August 2, 2023 — Ad formats, Blog, Business intelligence, Case study, Dating, Devices, Direct Links, Games, Inserzionisti, Members traffic, Mobile, RTB
Are you looking to easily reach huge volumes of Members Area traffic and automatically scale your campaigns? You can do it if you target Members Area websites with RTB programmatic ads! In today’s article we will explain to you why you should be using RTB ad zones to promote your offers on Members Area sites, and we will give your insights into Adness’ audience exclusive stats and expert tips to... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Ad formats, Case study, Consigli, CTA, Dating, Desktop, Devices, Direct Links, eCommerce, Editori, Games, Menu tabs
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More
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Smart Bid! The new automated bidding feature for advertisers
Giles Hirst — Head of Communication
April 17, 2023 — Automation, Case study, Consigli, Inserzionisti, Smart Bid
Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Ad formats, Automation, Bidder, Blog, Business intelligence, Case study, Consigli, Conversion tracking, Dating, Desktop, Devices, eCommerce, Games, Inserzionisti, Members traffic, Mobile, Multi-Format Ads, Native, Non categorizzato, The Bidder
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More
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Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs
Giles Hirst — Head of Communication
March 23, 2023 — Ad formats, Case study, Direct Links, Editori, Menu tabs, Mobile
As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More
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Target Dating Sites with Members Area Traffic for your Valentine’s Day offers
Anna Quiroga — Marketing Content Creator
February 8, 2023 — Ad formats, Blog, Case study, Dating, Desktop, Devices, Inserzionisti, Members traffic, Menu tabs, Mobile, Native, Reports, Targeting
Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More
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Members Area Publisher Case study: Increase revenues with Menu Tabs
Anna Quiroga — Marketing Content Creator
November 30, 2022 — Ad formats, Blog, Case study, Dating, Desktop, Devices, Editori, Members traffic, Menu tabs
If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More
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The fundamentals of video advertising campaigns with ExoClick
Giles Hirst — Head of Communication
November 16, 2022 — Affiliates, Bidder, Case study, Consigli, Inserzionisti, Outstream, Pre-roll in-stream, Video
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our Instream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video advertising traffic will help you maximize your video campaigns with ExoClick. In this blog... Read More
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Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame
Anna Quiroga — Marketing Content Creator
October 31, 2022 — Ad formats, Blog, Case study, Compliance, Desktop, IAB, Inserzionisti, Mobile
Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Ad formats, Case study, CTA, Games, Inserzionisti, Outstream, Video
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More