Case study
-
Advertiser Case Study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Ad formats, Case study, CTA, Games, Inserzionisti, Outstream, Video
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!
Anna Quiroga — Marketing Content Creator
September 14, 2022 — Ad formats, Blog, Case study, Desktop, Devices, Fullpage Interstitial, In Page Push Notification, Inserzionisti, Members traffic, Mobile, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking
Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More
-
How to maximize ROI with ExoClick’s Bidder and Conversion Tracking
Anna Quiroga — Marketing Content Creator
September 5, 2022 — Automation, Bidder, Case study, Conversion tracking, Inserzionisti, Tracking
Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More
-
ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation, Bidder, Case study, Consigli, Dating, Games, Inserzionisti, Native
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
-
In-Stream Video Advertiser Case Study: 220% ROI for eCommerce Nutra Offer
Giles Hirst — Head of Communication
June 14, 2022 — Ad formats, Case study, Consigli, eCommerce, Inserzionisti, Pre-roll in-stream, Video
Using ExoClick's video ad making service In this In-stream video advertiser case study, an ExoClick advertiser wanted to convert a Nutra offer to the Indian market via his eCommerce website, Nutra is a very popular vertical with consumers in India. The advertiser had never tried video advertising before and was advised by his account manager that In-stream video could convert well for his product as it has a high CTR.... Read More
-
Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Case study, Editori, Inserzionisti, Non categorizzato, Pre-roll in-stream, Video
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More
-
Image Site Publisher Case studies: Fullpage Interstitial
Giles Hirst — Head of Communication
June 8, 2022 — Ad formats, Case study, Editori, Fullpage Interstitial
If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More
-
Case Study: In-Page Push Notifications VoD offer 35.15% ROI
Oscar Amores — Senior Media Buyer
February 23, 2022 — Ad formats, Affiliates, Case study, Consigli, In Page Push Notification, Inserzionisti, Mobile
Campaign period: 10/10/2021 - 31/12/2021 (71 days) Offer type: VoD Ad Network: ExoClick Ad format: In-Page Push Notifications GEO: United States Devices: Mobile, iOS Introduction I wanted to promote a Video-on-Demand offer. It was based on the end user taking out a monthly/yearly subscription. The Payout was $45 for a sign up to a subscription. Although video ads are a great way to convert a video offer, I wanted to... Read More
-
Publisher Case Study: Increased eCPMs with In Page Push Notifications
Giles Hirst — Head of Communication
December 2, 2021 — Ad formats, Case study, Editori, In Page Push Notification, Push Notifications
Publishers! Have you implemented our In Page Push Notifications ad format yet? Since launching the ad format in September, more and more publishers are creating In Page Push Notification ad zones. In this article we look at 2 Publisher sites who have implemented the format and how it increased their revenues and how In Page Push Notification eCPMs compared to standard banner eCPMs for their sites. But first, here’s a... Read More
-
Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
