Non classifié(e)
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Publishers could gain from EU net neutrality ruling regarding ad blocking
Internet service providers and mobile operators that block ads could be breaking EU guidelines on net neutrality even if customers opt in. EU regulations only allow providers to block content for three reasons: to comply with a member state’s laws, to manage levels of traffic across a network, or for security. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should... Read More
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10 tips for the perfect landing page
A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions. Landing pages don't need to be complicated, keep it simple. A basic... Read More
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8 tips for scaling up your campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More
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12 ways ExoClick innovated in 2015
Giles Hirst — Head of Communication
December 30, 2015 — Caractéristiquess de la plateforme, Non classifié(e)
Here at ExoClick we always listen to client feedback and we develop tools and platform tweaks to meet their needs, so we introduced several great platform innovations in 2015, travelled around the world attending the industry's best shows, raised money for some worthwhile charities and we celebrated our 9th birthday on the 1 December! Always on target We really beefed up our targeting features. Our flexible frequency capping (x impressions... Read More
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5 tips to generate passive income with ExoClick’s referral program
Whether you are a company or an individual, referral programs can give you a great way to earn solid passive income, simply by recommending or promoting your referral URL to your contacts. Innovative ad network ExoClick has a great referral program with excellent earnings potential. Many companies will offer you just a 1 year commission or a one off payment, but ExoClick’s offer is far more lucrative: 5% of all... Read More
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Business: ExoClick expands into the Russian market
ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More
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Advice: 6 tips for retargeting campaigns
Many ad networks, including ExoClick, offer retargeting or behavioural targeting, but what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns? Read on... What is retargeting? Retargeting enables you to target specific users who have already shown some interest in your product or brand via one of your digital ads. It is... Read More
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Advice: How to create a secure environment using HTTPS
Google's Webmaster Central Blog announced that the search engine giant would start using HTTPS as a ranking signal. What does this mean? Basically Google is going to reward websites that offer users a browsing experience that is safe from the prying eyes of third parties. Traditionally HTTPS is used on e-commerce websites and online banking sites, sites where users are required to enter a username and password to login to... Read More
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Advice: 7 tips for Real Time Bidding success
Real Time Bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of stock exchange. Various advertisers offer different prices for the ad spots and the highest bid wins the... Read More