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  • Tutorial: How to set up a Video Slider ad zone

    The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. The video is loaded through a VAST tag. The end user sees the ad slide in from the right at the bottom of the webpage. To ensure compliance the end user can close the ad. It is fully responsive and works on all browsers. The format is ideal... Read More

  • Tutorial: Setting up a Video Slider campaign

    The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. This format is compelling for the end user, because the ad slides in from the right at the bottom of the page to catch their eye. The end user can click on the ad to go to your landing page. The Video Slider is fully responsive and works... Read More

  • Do you know what happens in 1 minute on the internet?

    ExoClick serves 4.86 million impressions and 2 million RTB queries! Check out what all the big internet platforms do in 1 minute. Read More

  • ExoClick and Malware and Google ad compliance

    Malware distribution via digital advertising is a continual battle for ad networks. It is important for all of them to protect their publishers and end users from being exposed to malicious ads. Malvertising might happen on any ad network at some point in time, including giant ones like Google. Here are news articles of some recent attacks: Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites Good Morning Android... Read More

  • Get ready for new Mastercard rules for free-trial billing

    Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More

  • Advertisers: Our New Admin Panel v2

    ExoClick's new Admin Panel is here and available in Beta for all our clients! This blog post shows you some of the great new features available to you as an Advertiser in our new Admin Panel version 2. Switching over to Beta To switch over from V1 to V2 Beta here's what you need to do: To the left of your My Account button is the toggle switch, toggle this... Read More

  • Publishers: Our new Admin Panel v2

    ExoClick's new Admin Panel is here and available in Beta for all our clients! This blog post shows you some of the great new features available to you as a Publisher in our new Admin Panel version 2. Switching over to Beta To switch over from V1 to V2 Beta here's what you need to do: To the left of your 'My Account' button is the toggle switch, toggle this... Read More

  • The ExoClick Bidder promo video

    New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through!   Read More

  • New data shows tablets had the highest CTR in Q3

    Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More

  • Apple’s Intelligent Tracking Prevention and behavioural retargeting

    Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More

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