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ExoClick’s Network Statistics Q2 2019
Each quarter our Business Intelligence team examines our network data. For Q2 we focussed on The Bidder, Video Advertising and Email Clicks, here are the results. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. In Q2 this year we saw an increase in new users month on month: Bidder Rules But what criteria are users... Read More
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API Global Routes Function Masterclass #1: Advertisers
In the first of this series of two blog posts, we will show you how to fetch data from our platform by using the new API Global routes function. The aim is to help you to analyse and multi-filter some selected statistics utilising examples from this spreadsheet which should copy to your Google Drive. The spreadsheet will get you started using the API with some examples and then later, when... Read More
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Google rolls out Chrome ad blocking globally
Back in February 2018, Google Chrome started blocking ads on websites that display non-compliant ads, as defined by the Coalition for Better Ads. The aim was to protect end users from annoying and harmful ad experiences in North America and Europe. On July 9th 2019 Chrome rolled out this initiative globally, meaning all websites viewed in the Chrome browser will be subject to these rules. Here is a quick recap... Read More
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Tutorial: How to set up a Video Slider ad zone
The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. The video is loaded through a VAST tag. The end user sees the ad slide in from the right at the bottom of the webpage. To ensure compliance the end user can close the ad. It is fully responsive and works on all browsers. The format is ideal... Read More
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Do you know what happens in 1 minute on the internet?
ExoClick serves 4.86 million impressions and 2 million RTB queries! Check out what all the big internet platforms do in 1 minute. Read More
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ExoClick and Malware and Google ad compliance
Malware distribution via digital advertising is a continual battle for ad networks. It is important for all of them to protect their publishers and end users from being exposed to malicious ads. Malvertising might happen on any ad network at some point in time, including giant ones like Google. Here are news articles of some recent attacks: Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites Good Morning Android... Read More
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Get ready for new Mastercard rules for free-trial billing
Giles Hirst — Head of Communication
April 1, 2019 — Affiliates, Anunciantes, Compliance, Sin categorizar
Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More
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Advertisers: Our New Admin Panel v2
ExoClick's new Admin Panel is here and available in Beta for all our clients! This blog post shows you some of the great new features available to you as an Advertiser in our new Admin Panel version 2. Switching over to Beta To switch over from V1 to V2 Beta here's what you need to do: To the left of your My Account button is the toggle switch, toggle this... Read More
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Publishers: Our new Admin Panel v2
ExoClick's new Admin Panel is here and available in Beta for all our clients! This blog post shows you some of the great new features available to you as a Publisher in our new Admin Panel version 2. Switching over to Beta To switch over from V1 to V2 Beta here's what you need to do: To the left of your 'My Account' button is the toggle switch, toggle this... Read More
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Affiliates, Anunciantes, Consejos, Funcionalidades de la plataforma, Sin categorizar, Tutorial, Video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More