Author: Giles
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Advertisers! Have you tested out our high quality Direct Link Menu Tabs?
What is a Direct Link Menu Tab? The Direct Link Menu Tab ad format is an advertisement displayed within the Menu or Navigation Tab of a website on desktop or mobile. The ad format is displayed as an actual Menu Tab. Publishers select either a Text or Image to describe the Menu Tab, so the end user is aware of what he will be clicking on. Once an end user... Read More
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How to convert Sports Betting offers with ExoClick
Football fever is here! With the UEFA Europa League final just around the corner on 31 May and the UEFA Champions League final on 10 June, now is the time to get your campaigns set up on ExoClick to promote your sports betting offers. Even though many sports events are local to certain countries, they have a global opportunity to generate interest from billions of betters, all over the world.... Read More
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Why ROI is the most important KPI for campaign success
Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More
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Advertiser Case Study: Smart Bid is an effective strategy to turn losing campaigns into winners
Before reading this Smart Bid advertiser campaign case study, if you are not familiar with the Smart Bid automated bidding feature for advertisers, we recommend that you first read this article to help you better understand the pricing model feature. Then in this Smart Bid advertiser campaign case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature to deliver the results desired by... Read More
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Smart Bid! The new automated bidding feature for advertisers
Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More
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Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs
As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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Publishers! How to optimize video ad zones with ExoClick
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More
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The fundamentals of video advertising campaigns with ExoClick
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. This is why is ExoClick the best video ad network for advertisers and publishers! Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video... Read More
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Email Clicks are one of the best traffic sources for dating offers
When you buy dating traffic, one source: Email marketing, is one of the best traffic sources for dating offers. Our Email Clicks ad format can be a highly effective way of reaching end users. In this article we will explain what are Email Clicks? We will also look at why are Email Clicks one of the best traffic sources for dating offers? How to optimize an Email Clicks campaign and... Read More