Web

• Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code

  

  Giles Hirst — Head of Communication

  September 12, 2022 — Ad blocking, Case study, Mobile, Verleger, Web
  

  How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More

• Video advertising campaign case study: 36% ROI for Dating offer

  

  Giles Hirst — Head of Communication

  July 7, 2021 — Affiliates, Case study, Dating, Mobile, Native, Pre-roll in-stream, Video, Web, Werbeformate, Werbetreibende
  

  In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More

• Advertisers: Is Outstream more cost effective than Banners?

  

  Giles Hirst — Head of Communication

  June 21, 2021 — Business intelligence, Mobile, Outstream, Video, Web, Werbeformate, Werbetreibende
  

  Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More

• Publishers! 5 successful Outstream ad zone implementations

  

  Ada Llorca — Head of Publishing

  March 23, 2021 — Case study, Empfehlungen, Outstream, Verleger, Video, Web, Werbeformate
  

  The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More

• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Empfehlungen, Fullpage Interstitial, Mobile, Native, Plattformfunktionen, Verleger, Video, Web, Werbetreibende
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Case Study: How 3 publishers increased Native ad zone CPMs

  

  Giles Hirst — Head of Communication

  October 27, 2020 — Case study, Empfehlungen, Native, Plattformfunktionen, Verleger, Web, Werbeformate
  

  Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Dating, Empfehlungen, Games, Members traffic, Mobile, Plattformfunktionen, Web, Werbeformate, Werbetreibende
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Publishers! Try our Fullpage Interstitial & Popunder combinations

  

  Giles Hirst — Head of Communication

  May 11, 2020 — Anleitung, Empfehlungen, Mobile, Plattformfunktionen, Verleger, Web, Werbeformate
  

  The Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on the... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web, Werbetreibende
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Compliance, Empfehlungen, Google, Mobile, Push Notifications, Web, Werbeformate
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

« Older posts Newer posts »