Platform features
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New feature: Targeting or blocking zones across whole sites
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Advertiser tips, Case study: Advertiser, Dating, European traffic, Native, Platform features, Video
In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More
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ExoClick launches high performing Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Advertiser tips, Multi-Format Ads, Platform features, Publisher tips, 未分类
13 May 2021, Barcelona, Spain. ExoClick has launched a new ad placement concept called Multi-Format Ads. The ad placement serves multiple ad formats: banners or native in just one placement, pitching different banner sizes and native ad widgets against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for a publisher's impressions while... Read More
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Publisher Case Study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Case Study: Publisher, Multi-Format Ads, Platform features, Publisher tips
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More
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Multi-Format Ads Guide for Publishers
Giles Hirst — Head of Communication
May 13, 2021 — Multi-Format Ads, Platform features, Publisher tips, Tutorial
Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment. Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More
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Benefits of Preloading Fullpage Interstitial Ads
Juanma Cortes — Head of Technical Support
May 11, 2021 — Fullpage Interstitial, Platform features, Publisher tips
The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More
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Get faster banner ad load times with Asynchronous Tags
Juanma Cortes — Head of Technical Support
April 26, 2021 — Async tags, Platform features, Publisher tips, Tutorial
ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Desktop, Fullpage Interstitial, Mobile, Native, Platform features, Video
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Ad formats, Desktop, Native, Platform features
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Ad formats, Dating, Desktop, Games, Mobile, Platform features
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More