Author: Bryan McDonald

  • ExoClick is supporting Safer Internet Day 2023

    ExoClick is supporting “Safer Internet Day” on Tuesday 7th February 2023 to help raise awareness of the current issues harming internet users today, particularly young people. A big part of our ethics and core values is to ensuring the internet is a safe and fun space for all users. ExoClick has invested heavily in a dedicated and passionate Compliance Team, as well as new tools, in-house technological solutions and donating... Read More

  • How ExoClick ensures quality traffic sources for your advertiser offers

    How ExoClick ensures high quality traffic sources for your advertiser offers

    ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test. ExoClick’s quality traffic sources Digital... Read More

  • How ExoClick protects Publishers on our network

    Website publishers

    How ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor... Read More

  • Why are the IAB Standards important?

    IAB Standards

    The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More

  • ExoClick Compliance Rules for 2020

    We've been working hard this year to ensure users and publishers are protected from malvertising and ads that go against the user experience.  As such we have added more rules to our advertising guidelines!   Advertiser question: I want my campaign approved, how can I make sure it will be? Simple!  Just make sure they are in full compliance with our guidelines at all times. Here is a list of what... Read More

  • Is your marketing material compliant?

    ExoClick does not accept marketing material that is considered to be deceptive or misleading.  We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More

  • Google to mark HTTP webpages as “not secure”

    From the 1st of July 2018 Google will begin marking all HTTP websites and webpages as "not secure". This change will coincide with the release of their updated browser, Chrome 68. The marking will appear within the URL browser navigation bar at the top and will look like this: You can find additional information on Googles security blog article here: So what will this mean? Google has been actively leading the market... Read More